Story Tellers and Story Sellers with Vineet Kanabar

The internet in India is 75% men and 25% of women, making India's digital gender gap the widest in the world. It's clearly reflected by how women get portrayed in this content and what kind of opportunities really come their way. If you go on TV, the typical "Saas Bahu" show will have you believe that all women really want to do is serve their husbands or scheme against other women and if we watch the typical comedy show it will portray women as a prop for male humour.

Thankfully there are some women creators online who have really taken matters in their own hands to drive a change in this mindset. In this episode, we talk to two wonderful women who are leading this charge and changing the landscape for female creators.

First up, Anisha Dixit who is better known as 'Rickshawali' talks about how she became a comedy creator. We'll also talk to Tracy Dsouza, the boss lady behind Girliyapa, an all-women team that has created its own brand of very accessible humour balanced with hard-hitting satire. Tracy talks about the courage and conviction to be a woman boss in entertainment. We will also dig deeper into how they work with brands, how their teams perceive them as women leaders and what they think is going to be the future for women creators in India.

Girliyapa’s How I Raped Your Mother


Branded content with a strong social message: Girliyapa’s Controversy

Top female creators in India

Queens of comedy

The BBC Audio Drama Awards nominates almost no women in 2019

The women leading Netflix into the streaming wars


Follow Vineet Kanabar on Instagram and Twitter: @ascharyafuckit

You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

You can also check out our website at http://www.ivmpodcasts.com/

See omnystudio.com/listener for privacy information.

I was educated much by the internet as by anyone and one of the most important parts of my learning was my education in indie music. Limewire, Kazaa, Napster, Youtube and Last.fm were my sources of new music as I spent years wondering when the Indian music scene will move past Bollywood. And then Indian hip hop happened. A new frontier opened up with authentic Indian musicians spitting their own rap over authentic Indian beats. How did Indian hip hop do the unthinkable and take centre stage in Indian popular music? I decided to ask two people who might have a clue.

Culture writer, Bhanuj Kappal, who is literally writing the book on Indian hip hop and Chaitanya Kataria, Co-founder of Divine's Gully Gang Entertainment. Tune in as we double click on the hype around hip hop around India.

As 'Gully Boy' Inches Indian Hip-Hop Into The Mainstream, Its Underground Soldiers On

The Birth of Gully Rap: Inside India’s Underground Hip-Hop Scene - a Vice documentary

Breaking New Ground - a Red Bull documentary about break-dancing in India

The BBC's Straight Outta Mumbai

Bandcamp Daily: The explosive evolution of hip-hop in India

Follow Vineet Kanabar on Instagram and Twitter: @ascharyafuckit

You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

You can also check out our website at http://www.ivmpodcasts.com/

See omnystudio.com/listener for privacy information.

On the 2nd episode of Storytellers & Storysellers, I sat down with Sudeep Lahiri, VP Content & Strategy at One Digital Entertainment, and actor, Ahsaas Channa, to talk about the influencer economy in India.

The influencer business didn't exist till about 5 years ago, and now it is powering one of the most important shared culture of our time. I couldn't think of anyone better than Ahsaas to begin talking about influencers with. She's riding the digital wave with her immense talent, and intuitive understanding of the platforms. and she tells us about her experience of going from a prosumer of content to a celebrity influencer, and her plans of making it to Bollywood.

Sudeep Lahiri has part of the leading edge in the entertainment business for a long time. I've heard Sudeep talk to and about talent at many events in the industry and I admire his deftness & acumen about this space. I asked him if it was at all possible to plan an influencer's career in this dynamic environment, among other things.

India's growing influencer market

Fake Instagram accounts

How influencers are changing the face of commerce

Caroline Calloway - the fake Instagram star

Marketers rate influencers & content > traditional advertising

ASCI is framing rules for influencers

FYRE: The Greatest Party That Never Happened (Netflix documentary)

One Digital

Follow Vineet Kanabar on Instagram and Twitter: @ascharyafuckit

You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

You can also check out our website at http://www.ivmpodcasts.com/

See omnystudio.com/listener for privacy information.

In the first episode of Story Tellers and Story Sellers, Vineet is joined by two very intriguing men in their respective fields.

The Story Teller is a critically claimed writer of Yeh Meri Family, Kota Factory and Hostel days. He is the Executive Creative Director at TVF, meet Saurabh Khanna. Saurabh talks about the difference between writing for a web series against movies and TV. He also discusses what he thinks are good stories and picks which ones he loves telling.

The Story Seller has worked on content and storytelling for almost two decades. He is the Chief Strategy Officer at OML, meet Tarun Tripathi. Tarun shares with us his most unique insights into how this business works and talks about what has changed for this business over the past view years and what has stayed the same.

The web-series is dying.

The Indian OTT market

Branded web-series

Review: Kota Factory

Review: Yeh Meri Family

Cost per first stream - Amazon's secret metric for shows.

Follow Vineet Kanabar on Instagram and Twitter: @ascharyafuckit

You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

You can also check out our website at http://www.ivmpodcasts.com/

See omnystudio.com/listener for privacy information.

Entertainment is like food for the brain. It is the window to culture and a great way to understand the world around us. The internet has changed what it means to be an entertainer, creating new storytellers with millions of fans. It has spawned a new breed, the story sellers, those behind the scenes creating the business for this ecosystem. They work with brands, platforms and channels who are keen to capitalize on an audience hungrier than ever for more stories. Join Vineet Kanabar as he has a ringside view of how stories are told and sold. He brings you creators, artists, executives and marketeers for a freewheeling conversation around the business of entertainment. Tune in to Story Tellers and Story Sellers for personal stories, analysis and criticism every Thursday on the IVM Podcast Network or wherever you find your podcast from.

You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

You can also check out our website at http://www.ivmpodcasts.com/

See omnystudio.com/listener for privacy information.