The Cashflow Project

Storytelling and Overcoming Limiting Beliefs in Multifamily with Michella Chiu


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Welcome back to The Cashflow Project podcast! In this episode, we have the pleasure of speaking with Michella Chiu, the impressive VP of Operations and Marketing a leading global agency. Michella's journey from aspiring history professor to real estate syndication expert is as inspiring as it is instructive. With a rich background in marketing and managing high-stakes projects for global companies, Michella leverages her unique skill set to navigate the multifaceted world of real estate investing. We dive deep with Michella on her transition from residential investments in Seattle to managing multifamily real estate across the nation, and how her storytelling prowess aids in underwriting and analyzing market trends. Get ready for invaluable insights on the importance of hard work, cautious underwriting, and maintaining trust in partnerships. Plus, learn about Michella's personal journey, including her roots in Hong Kong, her academic pursuits, and her advice for aspiring investors. Don't miss this episode packed with wisdom, actionable tips, and encouragement for both new and seasoned real estate investors.


[00:00] Host welcomes guest, requests background information briefly.

[05:23] Real estate investors seek unconventional advantages.

[07:45] Originally wanted to be history professor, switched to marketing utilizing strengths as a historian.

[12:22] High-level organizational structure revolutionizes real estate investing.

[15:59] Learning investment lessons from successful parents is invaluable.

[18:27] Joined mentorship program, found real estate fit.

[22:25] Consider cost of missing out on growth.

[24:25] Started as volunteer, worked hard, gained opportunity.

[29:36] Underwriting trends and market dynamics analysis.

[32:24] Avoid pushing numbers, focus on trust.

[35:32] Be careful with processes and red flags.

[38:11] Took losses, not comfortable, please don't dismiss.

[41:29] Connect at local meetups for mutual growth.


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The Cashflow ProjectBy Tri-city Equity Group

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