People can recall the details of a story better than the details of a slide. Becky reveals the secret ingredient that will make a story memorable and the structure you can use to build short, memorable stories.

Research References:

Van Voorhis, S. (2023). Looking to Leave a Mark? Memorable Leaders Don’t Just Spout Statistics, They Tell Stories. Harvard Business School Working Knowledge. Link

Graeber, D. (2023). Stories, Statistics and Memory. CEPR / SSRN. Link | SSRN Link

Purchase Becky's new book here

Podcast available on iTunes here:  https://itunes.apple.com/us/podcast/creative-training-techniques/id862555469?mt=2

On Spotify here: https://open.spotify.com/show/2L5Ej7fMWOijhAwTlJUVUd

And on the web here: http://www.bobpikegroup.com/Resources/podcasts-and-videos

Bob Pike Group is the industry-leading firm to train your trainers and design your training programs.