Strap on your Boots

Strap on your Boots

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Strap on your Boots episodes

  • Episode 195: Zero to CEO: How to connect with a global audience with Jill Bishop

    In this captivating episode of Zero to CEO, join me as I dive deep into a conversation with Jill Bishop, a linguistic anthropologist turned CEO, who has harnessed the power of language and culture to connect with a global audience. If you’re working, selling, or expanding worldwide, understanding your audience is crucial to forge genuine connections.

    Jill shares her fascinating journey from earning a PhD in linguistic anthropology to running a successful business. Discover the critical role of language in creating connections and how it goes beyond mere communication. Learn about the difference between a native speaker and a translator, and why each has a unique contribution to make.

    As we enter the era of AI and machine translation, Jill sheds light on the importance of human insight and its continued relevance. And finally, pick up valuable tips on leading a global and fully remote team, as Jill shares her firsthand experience managing an international workforce. Don’t miss this insightful and engaging episode that will help you connect with people across borders, languages, and cultures. Tune in now!

    16 min
  • Episode 194: Zero to CEO: How startup founders can choose the right team to validate, develop and launch their business app with Boon Chew

    Join me in this captivating episode of Zero to CEO, where I explore the world of app development with Boon Chew, the Founder of Tappollo Media. Learn how Boon's venture builder has transformed countless startups and gain insider knowledge on launching your own successful business app. In this episode, we discuss Boon's impressive portfolio of app collaborations, the importance of validating your app idea, assembling the perfect team, and getting your app featured by Apple. Don't miss this opportunity to learn from a true expert in the field of app development and startup success. Subscribe for more inspiring interviews and unlock the secrets to skyrocketing your startup to new heights!

    17 min
  • Episode 193: Zero to CEO: The number one enemy to billboard lawyers with Joshua Schwadron

    In this episode of Zero to CEO I speak with Joshua Schwadron, Founder and CEO of Mighty, to discuss the number one enemy to billboard lawyers and how Mighty is changing the personal injury industry for the better. As we all know, personal injury lawyers with flashy billboards and TV commercials are everywhere these days, promising to get you the compensation you deserve. But what they don’t want you to know is that they often prioritize their own profits over your needs. Joshua exposes these secrets and sheds light on the shortcomings of the personal injury industry today. With Mighty, Joshua is doing things differently by putting the needs of the injured first. He shares his tips on how anyone who has been injured due to the negligence of a business or corporation can navigate the personal injury world and get the compensation they deserve. Access to justice is a fundamental right for all, and Mighty is working hard to make it a reality for everyone.

    16 min
  • Episode 192: Zero to CEO: How to massively grow a direct-to-consumer brand with Chris Knudsen and Daniel Bischoff

    Join me in this exciting episode of Zero to CEO, where I speak with two special guests — Experienced Marketing Strategist Chris Knudsen and Daniel Bischoff — about how to massively grow a direct-to-consumer (DTC) brand. We share expertise on effective strategies for capturing your market, analyzing market data using data-driven tools, and using digital ads to promote your message. We’ll also cover important topics such as how to maximize your digital ad reach and increase your market presence. Don’t miss this valuable opportunity to learn from industry experts and take your DTC brand to the next level. Tune in now!


    16 min
  • Episode 191: Zero to CEO: How to empower leaders to become better CEOs with Rebecca Macieira-Kaufmann

    In this episode of Zero to CEO, Rebecca Macieira-Kaufmann, Founding Member of RMK Group, shares valuable insights on empowering leaders to create change and become better CEOs. Learn about building high-performing C-level teams, overcoming challenges, and the concept of the four major Rs (reset, renew, rest, reflect) for being a fit CEO. Don’t miss out on this practical advice and inspiration from a respected leader in business. Tune in now!

    16 min
  • Episode 190: Zero to CEO: How to get unstuck in your career with Vivian Garcia-Tunon

    In this episode of Zero to CEO I speak with founder of VGT People Advisory, Vivian Garcia-Tunon about how to remove blocks from your career growth. Vivian is the founder of VGT People Advisory, which helps founders and senior executives achieve their biggest career goals and corporate objectives by working with them to identify and resolve areas that are limiting their performance and that of their team. They’ve worked with 1800+ individuals, including Fortune 500 executives and 30+startups. Learn how to build high-performing teams in fast-paced growth organizations, as well as tips on talent acquisition, performance, teams, growth, including mergers & acquisitions, and diversity. This episode will teach you about Organizational Cultures and Design, Leadership, and Change Management. So tune in!

    17 min
  • Episode 189: Zero to CEO: How to modernize benefits by adopting technology and new market solutions with Gianna Ricciardi

     In this episode of Zero to CEO, we talk with Gianna Ricciardi, Co-Founder and Practice Leader at Vita Assure, about modernizing employee benefits through the adoption of technology and new market solutions. We dive into the importance of group insurance and retirement plans, as well as mental health and wellness in the workplace. We explore how business owners can communicate the employer value proposition to employees and strategies for effective education. We also discuss the challenges of outdated employee benefit plans and how technology and new market solutions can be used to modernize benefits. We highlight the startling data on employee mental health and the benefits business owners can provide to ensure their employees suffering from anxiety, depression, and burnout receive appropriate care. Furthermore, we cover how foreign businesses with small teams in Canada can get competitive benefits for their employees. Lastly, we touch upon the best way for HR to educate employees on the value of their benefit programs. 

    17 min
  • Episode 188: Zero to CEO: How to Implement a Content Marketing System Into Your Business with Anthony Butler

    In this episode of Zero to CEO, I speak with Anthony Butler, a serial entrepreneur and author, about implementing an extraordinary content marketing system into your business using primal storytelling. We discuss the current state of marketing and the challenges businesses face in cutting through the noise. Random acts of marketing won’t cut it anymore. Instead, a strategic marketing system is crucial for achieving long-term success. 
    We dive into the number one mistake companies make in their marketing efforts and the power of evolutionary psychology in crafting a brand story that resonates with your audience. We also talk about the importance of having a marketing system in place and practical tips for getting started in creating your own marketing system and telling your brand’s primal story. Join us for an insightful conversation on how to take your marketing to the next level and grow your business in 2023 and beyond.

    17 min
  • Episode 187: Zero to CEO: The importance of maximizing human potential with Drew Neal

    In this episode of Zero to CEO as I sit down with Drew Neal, Founder of Solutionary Ventures. We’ll be discussing the importance of maximizing human potential and redefining the relationship between humanity and technology. Drew shares his insights on how to help businesses grow by focusing on employee development and finding innovative solutions to their challenges. We’ll also delve into the crucial role of empathy in leadership and how technology can be used in a human-centered way to maximize impact. Don’t miss this thought-provoking conversation on how to become a better leader and create a brighter future for all.

    16 min
  • Episode 186: Zero to CEO: How to launch and scale your eCommerce business with Greg Writer

    In this episode of Zero to CEO I speak to CEO & Founder Greg Writer about how to launch and scale your eCommerce business. We also discuss how to build and scale an ecommerce business with print on demand. Greg also tells us how to build a successful eCommerce business with almost no money down. Learn all about print on demand, eCommerce, funnels, upsells/ downsells, and digital marketing.

    18 min

About Strap on your Boots

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Successful technologist and filmmaker Jason Sherman gives you real world examples on how to realistically succeed in the world of entrepreneurship while helping you avoid common mistakes. His…