Strap on your Boots

In this episode of Zero to CEO I speak to Investor, Founder, Author Ron Bauer about how to raise capital in a digital world. Ron shares his expertise on raising capital and scaling a startup in the digital age. In this episode, you’ll learn how to take your idea and launch a successful startup, tips for becoming a lead authority in your space and building an organic community for your business, strategies for protecting your idea and preparing for the capital-raising process, and Ron will give you a custom roadmap to growth for your business. Don’t miss this opportunity to learn from a seasoned venture capitalist and founder who has helped dozens of entrepreneurs grow their businesses and raise millions of dollars in funding.

In this episode of Zero to CEO I speak to entrepreneurs Phoebe Yu & Kat Dey about the challenges of running a successful business and making a positive impact in the world. Phoebe Yu is the Co-Founder and CEO of Ettitude, and Kat Dey is the Co-Founder and President of Ettitude, a direct-to-consumer brand best known for its 100% organic bedding and sleepwear made from the world’s first CleanBamboo fabric. Phoebe founded Ettitude in Melbourne, Australia, but moved and took her business with her when she noticed that orders from the US market were beginning to pick up. Upon arrival, Phoebe realized she’d need a strong co-founder with experience in branding to help her navigate the massive US market, and she turned to AngelList, where she found Kat Dey in 2018. We discuss how they grew their company from a small Australian-based business to a global brand! We talk about how more consumers are buying better-for-the-planet products. How conscious companies can make it easier for consumers to choose sustainable products every time they shop. How businesses can take a lead on addressing the global climate crisis. And lastly how to overcome challenges unique to female entrepreneurs.

In this episode of Zero to CEO I talk to eCommerce Marketing Expert Jason K Williamson about how to increase ROI with SMS and email marketing. He discusses the best strategies in 2022 for getting customers to return to your Shopify storefront. We also talk about how combining email and SMS marketing can skyrocket your Shopify sales. “Trojan Horse Method” that you can use to unlock thousands of hidden sales in your Shopify store. How this method generated $1.5M+ in sales for Shopify merchants in under six months. Email and SMS marketing campaigns that generate money every single time. And you’ll learn when and how often to send messages to turbocharge your Shopify repeat purchase rate.

In this episode of Zero to CEO I speak with President of Strategic Talent Management Sue MacArthur about how to hire the best talent for your business. The recurring theme Sue hears from employees leaving their jobs is “I just couldn’t go back there”. We discuss why no one wants to work for you and what you can do about it. How to avoid making “bad hires” and things you might be doing when hiring that are costing you excellent candidates. Also, why hiring mediocre performers is a bigger problem than hiring poor performers. How your existing teacan be an outstanding resource for building a pipeline for talent and bringing in great candidates even during The Great Resignation. And how leaders can fully harness their own talents and the talents of their team to transform your business into a highly profitable enterprise.

In this episode of Zero to CEO I speak to Founder and CEO of VidCruiter Sean Fahey about future of interviewing. Sean is the Founder and CEO of VidCruiter, one of the fastest-growing remote recruitment platforms in the world, helping companies attract and hire better talent. 75,000+ recruiters use VidCruiter to modernize their hiring. We discuss Sean’s pro strategies for attracting the top talent in a global, digital economy. How recruiters can improve the candidate experience at online hiring events to attract top talent. The real cost of poor hiring decisions (and how to avoid making them). Removing bias from the interviewing process (structured interview methodology).

In this episode of Zero to CEO I speak to multi-award winner Michael Theodor about how to massively grow an organic or natural products brand and the industry itself. Michael discusses his involvement in the ‘60s-’70s counterculture as well as being at the forefront of the CDN organic & health channel industry. At one point he lived deep in the Oregon woods for one year & survived there. In this episode, Michael talks about the great opportunities in the industry and his advice for entrepreneurs who want to launch organic and natural products.

In this episode of Zero to CEO I speak to Entrepreneur and M&A expert Gabriel Galvez about how to remove yourself from the operations of your business. We discuss how Gabriel went from a startup entrepreneurship background into private equity markets. Gabriel runs CAPTARGET, which provides deal origination to private equity groups, corporate buyers, and sell-side M&A firms. He helps private equity and similar buyers source both on and off-market acquisition opportunities for a low fixed monthly cost. His model eliminates the need for buyers to pay finders fees, drastically reducing the total cost of getting deals done.

In today’s episode of Zero to CEO I speak with technical marketing content expert Karl Hughes of Draft.dev about how to validate your idea and scale it fast. In this episode, Karl will talk about the techniques in identifying the ideas to work on to scale your business. How to create effective marketing content and succeed in implementing it. He also discusses how to create marketing content aimed at software engineers or technical audiences and succeed at it. We also talk about how to help build start ups through creating marketing content, practical advice on delegation and how to be an effective leader.

In this episode of Zero to CEO I speak to Web3 entrepreneur Es Lee about how every home will become a stock. Property is becoming an asset that can be shared and easily invested in, from the rise of Airbnb to the growth of fractional real estate investment platforms. We explore ways that web3 and crypto is accelerating this trend. We will discuss how digital tokens can be a better way to sell or rent out real estate. Trends we’re seeing and what’s been missing in real estate. Why NFTs/tokens are going to expand outside digital assets and into real estate next. What are the regulatory/legal considerations. And how can web3 turn every property into a stock. Es is offering discount code STRAP for a free/expedited minting and listing of your property on Fractalprop.com

In this episode of Zero to CEO I speak to Dr. Sue Haywood about the reasons why your employees aren’t working as hard for you, and how you can change this. It could be that they can’t see how their work makes a difference. Employers have identified mental health problems and burning out as the major forces threatening the continuity of workplace cultures in 2022. Why is it so important for companies to invest in mental health and wellness resources for their employees? Traditional incentives and rewards are not enough for many employees today. What’s working to attract and retain top talent during The Great Resignation, and why? Tips on how leaders can drive effective organizational change.

Dr. Sue Haywood is the Director, HR Practice, and Head People Officer at Business Sherpa Group, a management consulting firm that helps SMEs thrive by advising them on how to close operational and strategic gaps that limit their growth. She also served as a Commissioned Officer in the Canadian Armed Forces, is an Adjunct Professor at Queen’s University’s Smith School of Business, and has a Ph.D. in Human Resource Management from Walden University.