In this episode of the Leadership Launchpad, the guest, Jeremy Ostrowski, Director of Change Management at Border States, discusses the nuances of managing change within an organization. Jeremy shares insights on how change impacts various levels of a business and highlights the importance of tailored communication strategies. He introduces the ADKAR model of change management—Awareness, Desire, Knowledge, Ability, and Reinforcement—and explains how managers can use this framework to effectively facilitate change. The conversation also covers practical advice for managers, including the importance of supporting team members through change, and recognizing their efforts to reinforce positive outcomes. This episode provides valuable lessons for any manager facing organizational change.