Shahin chats with Marcus Oulds, VP of Commercial EMEA & APAC at Salesloft, to discuss how organisations should approach their sales and marketing in an economic downturn.

Marcus is an experienced Head of Sales with a demonstrated history of working in the Digital industry, Marcus graduated from Queensland University of Technology with an MBA. He is skilled in negotiation, advertising, sales, and e-commerce.

Marcus is a strong consulting professional, having previously led the hypergrowth components of businesses across APAC and EMEA such as Groupon, GoCardless & Google.

The episode covers the following:

• How to approach business value realisation
• Marketing at Salesloft
• The importance of LTV
• How to materialise an account expansion

Resources mentioned in this episode:

• Never Split the Difference - Chris Voss
• The Edge Newsletter - The Black Swan Group
• Tomasz Tunguz blog
• Dave Gerhardt

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Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth

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