On Episode 141 of The Unique CPA, join Randy Crabtree as he takes a dive into the dynamic world of accounting marketing with the insightful Karen Reyburn of The Profitable Firm. As a CPA turned marketing guru, Karen shares her expertise on effective client education, the power of niche marketing, and how accountants can leverage AI to transform their practices. Explore the importance of understanding your audience, the benefits of choosing a specific focus, and how to ensure your firm stands out in a crowded market. Whether you're looking to refine your marketing strategy or you’re curious about the future impact of tech, this episode is full of actionable advice and forward-thinking ideas.

Get the full show notes and more resources at TheUniqueCPA.com