Strategy & Action

Today on the show, Strategy + Action = Catapulting Your Growth with Expert Advertising

In this episode of Strategy + Action, host Jason Croft welcomes Janet E Johnson, an expert in online advertising, specifically Facebook, Instagram, and TikTok ads. Together, they dive into the world of digital advertising and explore what it takes to create successful ad campaigns.

Janet and her team are constantly working with clients to create and test new ad strategies, and she shares her insights on what it takes to define audiences and optimize for success. They also discuss the importance of testing and data analysis to make informed decisions on what's working and what's not.

Janet outlines exactly who would benefit most from her services, as well as the important factors to consider before diving into running ads. For those who are ready to take their business to the next level, Janet and her team offer a shortcut to growth by adding fuel to the influx of leads and conversations.

Tune in to this episode of Strategy + Action to learn from an incredible expert on how to maximize your online advertising efforts and take your business to new heights.

Today on the show, Strategy + Action = Connecting the WorldWelcome to Strategy + Action, the podcast where we bring you inspiring stories and insights from experts who are making a difference in the world.

In this episode, we are thrilled to have Maxine Cunningham as our guest. Maxine is the co-founder and CEO of Pick My Brain, a platform that facilitates conversations and connections between people from all over the world. Her mission is to enable 10 million conversations, and she's well on her way to achieving that goal.

In this episode, Maxine shares her incredible story of how she started the platform, the inspiration behind it, and the first steps she took to make it happen. She also talks about the unique approach she took in building the platform and how it's attracting people from all over the world to join her mission.

But Pick My Brain is not just a platform for one-on-one conversations. Maxine shares how it works for universities, corporations, and other organizations to facilitate connections and knowledge sharing.

Host Jason Croft dives deeper into Maxine's story and you'll hear about her recent travels to Pakistan and Dubai, where she continues to spread the message of connection and collaboration.

This episode is a must-listen for anyone who believes in the power of connection and wants to make a difference in the world. So join us for Strategy + Action with Maxine Cunningham!

Welcome to episode 73 of Strategy + Action, where we explore the intersection of business strategy and action with industry experts. In today's episode, we have the pleasure of speaking with Anke Herrmann, an author, business coach, and online tech mentor.

We dig in deep on today's topic: Tech is the Least of Your Problems, delving into the misconception that many entrepreneurs have when building their business online. They often believe that technology is the biggest obstacle to success, but in reality, it's just a small piece of the puzzle and probably not the step they should start with.

Anke shares her insights and experiences working with clients who come to her with what they think are tech problems when trying to put their business together online or transitioning from one-on-one coaching to creating a course. She explains that many of these so-called tech issues, such as choosing the right platform, are not the real problems at all. Instead, they have yet to address the crucial steps that come before choosing a platform.

Throughout the episode, we talk about how Anke peels back the layers for her clients, helping them decide if the software they thought they needed is the right tool for the job and more importantly, helping them focus on the essential aspects and real next steps in the process of building their business.

Anke also stresses the importance of meeting clients where they are and understanding the problems they're struggling with the most. By making clients feel heard and understood, even if their issues aren't the ultimate problem, entrepreneurs can build trust and establish a strong foundation for their businesses.

This is a must-listen for anyone looking to avoid common pitfalls and achieve long-term success.

So tune in to episode 73 of Strategy + Action with guest Anke Herrmann, and discover why tech is the least of your problems when it comes to building a thriving online business.

Today on the show, Strategy + Action = The Staggering Power of 1% Better

I am beyond excited to have Markus Kaulius as our guest today.  Markus is the CEO of the sports nutrition powerhouse, Magnum Nutraceuticals which he built from the ground up over the last 18 years.  

He is also an incredible leader and global speaker, helping high achievers find fulfillment beyond career success and guiding them toward living a truly meaningful life.  With his unique perspective and vast experience, Markus shares insights on how to balance the pursuit of career success with personal fulfillment, and how to create a holistic approach to your life's goals. 

Markus's energy and passion are contagious, and you will feel his excitement as he shares his wisdom and insights with us. 

Get ready to be inspired by Markus Kaulius on Strategy + Action. 

Let's dive in!

Today on the show, Strategy + Action = How to Build a Business Around Connection

Our very special guest, Frank Agin, has built an entire business around the skill of connecting and networking.  I've been amazed by his intentional and crafted approach to understanding whom people are looking for in their business and how he can connect them. 

Frank is the president of AmSpirit Business Connections, which empowers entrepreneurs, sales representatives, and professionals to become successful through networking. 

He also hosts the Networking Rx podcast and is the author of several books, including LinkedWorking which he co-authored with Lewis Howes, and Foundational Networking.

In this episode, we dive deep into the art of networking, exploring ways to be intentional with our connections and how to do it better. We discuss Frank's core networking business, AmSpirit, his monthly networking groups, and how he helps people thrive and connect in each of them. 

Join us as we learn from the best and discover how we can use networking to achieve our own goals. 

Today on the show, Strategy + Action = Taking a Risk for Your Next Level of Growth

In this episode, we have a very special guest - Joe Blackburn.  Joe is an expert in helping his clients bridge the gap from standard growth to expansive success. 

We dig into the topic of risk and how important it is to embrace it while getting consistent feedback from a trusted group of people around you.  Joe shares his journey of leaving behind a lucrative and successful career of 20 years to pursue his passion for helping others. 

He discusses the incredible results he creates for his clients through his company, Lion's Eye Coaching, and his mastermind program, where he guides high-achieving individuals from multiple industries toward expanded growth and success. Joe's tough love approach ensures that his clients don't settle for mediocrity and instead reach their true potential.  He emphasizes the importance of expanding your scope and opening up to new possibilities. 

This episode is packed with insights and inspiration for anyone looking to take their business to the next level. So, join us as we dive into this fascinating conversation with Joe Blackburn. 

Let's jump in!

Today on the show, Strategy + Action = Stopping the Self-inflicted Harm of Your Sales Process

Welcome to Strategy + Action, the show where we explore the intersection of intentional strategy and purposeful action. In this episode, we dive deep into the concept of self-inflicted harm in the sales process with guest Chris Michel. Chris is a sales and business coach, specializing in the HVAC and plumbing industries. He helps his clients to refine their sales processes and perfect their pitches to drive more revenue and build trust with potential customers.

In this conversation, we explore how the lack of intentionality and purposefulness in our sales process can lead to self-inflicted harm. We discuss the importance of practicing sales scripts and honing our sales skills to build trust and overcome the walls that people put up in sales conversations. Chris also shares insights from his book, The Red Chair Experience, which has a powerful origin story and is already making a positive impact on the world.

Whether you're a sales professional or just looking to improve your communication and trust-building skills, this episode offers valuable insights and practical tips for creating a successful sales process. Join us as we learn from Chris Michel and discover the power of taking ownership and delivering what your prospects truly need.

Today on the show, Strategy + Action = Connecting, Powerful Coaching, & Guiding the Next Generation

In this episode, we welcome the amazing coach, speaker, and author Terry Bean to the show. 

Terry shares that even though how he markets and approaches his coaching practice may be unconventional to some, the results are powerful.  We talk about how the best way to get results and progress faster is by going full speed in a direction and shifting course as necessary.   Terry has taken that approach not only in his coaching but also as an author and in building an incredible network.

Our conversation also delves into Terry's upcoming book, Finding Harmony, which has a powerful origin story that Terry shares with us. 

And of course, we get into one of Terry's superpowers, which is networking.  He takes us through how he first got started building impactful networks of people and how it changed everything for him.

You're going to love this episode with Terry Bean.  Make sure you reach out and see how Terry can help you develop your ultimate human potential.

Today on the show, Strategy + Action = Cultivating Happiness as an Entrepreneur 

Robert Peterson is on the show today and we have a phenomenal conversation around the idea of happiness and what it means to really have that in your life as an entrepreneur.

If you're working for someone else, all of these same things apply, but we find that as an entrepreneur, it's even harder to cultivate at times because there doesn't ever seem to be a time to "switch off".  Especially if you haven't established those boundaries yet and structured your business in a way that allows you to have that "off" time away from the business.  

Robert and his wife, Noelle have built a coaching practice around this idea of finding that core element of why you started your business in the first place and making sure that you bring that front and center and use that as a filter to make some structural changes around everything that you do in your life and business.  

And we're not talking about making the business the core thing in your life above family or other relationships.  

Quite the opposite. 

So often we start a business for the freedom it can provide and to be in control of when we spend time with those close to us, and then that's the last thing we end up being able to do.  

What Robert is helping entrepreneurs do is define that core reason, set that as the primary goal, and build their business and life around it so that it's protected and they're moving towards that on a consistent basis. 

Check out this full episode and then reach out to see how Robert and Noelle can help you and your business.

Today on the show, Strategy + Action = The Unfair Advantage of Weed-like Collaboration

In this episode, we sit down with Stu Heinecke and have an absolute blast discussing his latest book, "How to Grow Your Business Like a Weed." 

Stu is a Wall Street Journal cartoonist, the amazing author of "Get the Meeting" and "How to Get a Meeting with Anyone," and an incredible guy that I had the good fortune to meet on LinkedIn.

We dig into the concept of radical collaboration and the importance of having something meaningful and unique to collaborate around.  Stu shares his insights on how to grow your business like a weed and the anchor point that people can grab onto, making collaboration easy.  

We talk about having a unique selling proposition and taking it several steps beyond to become a "category of one" in your business.  By doing so, potential collaborators will reach out to you because it's just so obvious once it's out there, and they have something to grab onto. 

This is a powerful tool for you to use in your own business. 

So, join us for this fascinating conversation, and let's jump in!