Strategy & Action

"You can't get anyone to do anything until you get their attention first."

America's Sweetheart Eric Ryan is on the show today!

And we're talking all about his mission in life to shake business owners into not making boring marketing on LinkedIn (I think his Manifesto is in the works).

For some reason, when it comes to creating content to showcase our companies, our default as business owners is too often to "play it safe".

But if we don't do something different and engaging (yes, attention-getting!) then we might as well be doing nothing.

✨ Here are 3 key takeaways from our conversation:

1️⃣ Showcasing Personality Pays Off: Eric believes that LinkedIn offers a fantastic opportunity for individuals and brands to express their personality and uniqueness. In the past, time and money constraints made it difficult, but now, it's more accessible and affordable. So, don't be afraid to show your true colors and stand out!

2️⃣ Authenticity is Key: Many people present themselves differently on camera, but Eric encourages authenticity, especially in the B2B world. Most of us have a unique personality that sets us apart. Embrace it, be real, and watch the magic unfold!

3️⃣ A Golden Age of Video: According to Eric, we're in the beginning of a video revolution. While commercials used to be expensive and limited to TV, now, anyone can create videos with their phone. He suggests that small to mid-sized businesses should experiment with creative and low-production videos, as constant content creation is key in the online world.

🎧 Tune in to the full episode (link below) to dive deeper into Eric's journey, his Offensively Creative approach, and how he helps entrepreneurs showcase their true selves through engaging content. Trust me, you don't want to miss it! 🙌

Watch on YouTube or listen now on Apple Podcasts, Spotify, or your favorite podcast platform.

And don't forget to share your thoughts and takeaways in the comments below. How can you be even a little more creative in your marketing today?

Today on the show, Strategy + Action = Developing Trust and True Thought Leadership to Grow Your Business

Get ready for an extraordinary episode of Strategy + Action with our incredible guest, Randall Craig, alongside your dynamic host, Jason Croft!

Randall Craig is a master at transforming organizations, particularly the big players in today's business landscape. He's here to share his wisdom, experience, and groundbreaking insights.

🚀 Our conversation kicks off with a captivating exploration of thought leadership. We're not just talking about being an expert; Randall takes us beyond that. We delve into what it truly means to be a thought leader and how to reach that elite level in a way that actually moves the needle in our business, rather than for some vanity metrics or words on a website.

🤝 But that's not all—we also deep-dive into the art of building trust. Discover how to establish genuine connections with your potential and existing clients. Randall provides invaluable frameworks to evaluate where you currently stand in terms of thought leadership and trust. These frameworks empower you to assess your presence and take purposeful actions to increase your thought leadership and level of trust.

🔍 This episode isn't just about evaluation; it's about growth and progress. Randall equips you with practical markers to guide your journey towards becoming a trusted thought leader with goal of enabling you to make meaningful strides in your professional endeavors.

🌟 Are you ready for an amazing, insightful, and transformative conversation? We thought so! Join us on this thought-provoking and enlightening episode of Strategy + Action, where we unlock the secrets to developing trust and achieving true thought leadership.

Today on the show, Strategy + Action = RevOps and Running Your Business from a Single Login

Welcome to Strategy + Action with your host Jason Croft!

In this episode, Jason interviews Lydia Sugarman.

Lydia is the CEO of Venntive, a robust software that delivers a complete, seamlessly integrated RevOps CRM solution, designed to support your business now and enable scaling up to enterprise.

📊 The core functionality of Lydia's company, Venntive, is a Customer Relationship Management (CRM) system. And trust us, having a well-organized database to manage your contacts is the key to unlocking your business's full potential. It's not just about sales and marketing; it's about building a network of potential clients and strategic partners.

💡 Ever had important tasks slip through the cracks? We all have! But Lydia's amazing system tackles this issue head-on. She'll share invaluable insights on how to prevent things from falling through the cracks and keep your business running smoothly. With her guidance, you'll master the art of follow-up and witness the incredible impact it has on your bottom line.

🌐 Discover how Lydia's database seamlessly integrates with every aspect of your business. From sales and marketing to operations and beyond, she'll teach you how to harness the power of a unified system that simplifies your workflow. Say goodbye to scattered tools and hello to efficiency and productivity!

🔔 Hit that subscribe button and be sure to turn on notifications so you never miss an episode of Strategy + Action. Join us as we embark on this transformative journey together. Let's revolutionize the way you run your business—watch now!

Today on the show, Strategy + Action = Creating Alignment and the Path to Freedom Through Commitment

🔥 Get Aligned, Find Freedom, and Create Presence! 🔥

Welcome to another mind-blowing episode of Strategy + Action with your host, Jason Croft! Today, we have an extraordinary guest who will ignite your spirit and transform your life. Get ready to dive into a captivating conversation that will leave you inspired and motivated to take action!

In this episode, we are joined by the phenomenal Bodhi Aldridge, a true beacon of wisdom and transformation. Bodhi specializes in guiding men to find their center and achieve unparalleled alignment. We often hear about the importance of alignment, but Bodhi takes it to a whole new level, breaking it down into intricate details that will revolutionize the way you perceive and approach life.

Discover the three crucial areas where men must seek alignment in order to create a powerful presence that resonates with everyone around them. Bodhi reveals the secrets to connecting with your authentic self, embracing stillness, and finding your true purpose. Prepare to embark on a profound journey of self-discovery that will unlock boundless opportunities and transform your world.

But that's not all! Bodhi also unveils the profound impact of commitment on creating freedom in your life. Learn how unwavering dedication can open doors you never thought possible, enabling you to embrace a life of abundance, fulfillment, and limitless possibilities.

This episode is a treasure trove of knowledge, covering an array of thought-provoking topics that will leave you spellbound. Bodhi's expertise and genuine passion for helping men shine through as he generously shares practical strategies and actionable steps to enhance your life and relationships.

Buckle up for an awe-inspiring conversation that will captivate your heart and spark a fire within your soul.

🎬 Watch now and embark on the path to greatness! 🎬

Today on the show, Strategy + Action = Hidden Solutions and Powerful Networking

Coaches and consultants can be instrumental in finding the hidden causes of problems in your business. Dena does that with your health.

Welcome to another episode of Strategy + Action, where we bring you insights from experts in wide-ranging disciplines. I'm your host, Jason Croft, and today we have the pleasure of welcoming Dena Woulfe to the show. Dena is an expert in identifying hidden health problems and providing solutions that transform lives. She is also a successful business owner who made the transition from being a nurse for 20 years to running her own business.

During our conversation, Dena shares her incredible technology that helps diagnose health issues that may be affecting mental and physical performance. She also talks about the challenges she faced when transitioning from nursing to owning a business, including the importance of networking.

Dena moved halfway across the country during her transition, and she had to quickly learn how to build a network of like-minded individuals to grow her business. She shares some of the strategies she used to build relationships and find a community that supported her business growth.

As someone who has benefited from Dena's amazing networking skills, I can attest to the power of purposeful introductions and building a strong network. Dena's insights and experiences will inspire you to take action in your own life and business.

So sit back, relax, and enjoy this episode of Strategy + Action with Dena Woulfe.

Today on the show, Strategy + Action = Knowing What to Change When Nothing is Working

In today's episode, we dive into a topic that many of us can relate to: the moment when we realize that what we've been doing isn't working. Whether it's in our personal or professional lives, we can find ourselves stuck in a rut, endlessly optimistic that things will get better if we just keep pushing harder.

Our guest, Chris Felton, is a seven-figure entrepreneur, bestselling author, and coach who has experienced this very same struggle. He shares with us his own journey through the darkest times of his life, and how he (with the strong support of his wife) finally accepted that they needed to make a change. Chris provides valuable insights into how to navigate this challenging season, including how to accept the reality of the situation, how to identify the tools needed to make a change, and how to take meaningful action to move forward.

If you're feeling stuck or are leading a team or organization that needs to pivot, this episode is a must-listen. Chris's book, Think and Grow You, is a powerful resource for anyone looking to make positive changes in their lives. Tune in to learn how to embrace the power of strategy and action to create a better future for yourself and those around you.

Today on the show, Strategy + Action = Transforming Your Business in One Session

In this episode of Strategy + Action, host Jason Croft sits down with mindset coach, Kim Lebbing to discuss the idea of overcoming blocks in business that prevent growth and progress.

Kim has an amazing and unique approach to addressing these blocks and has helped countless clients completely transform their businesses and personal lives in just a single session with her.

During the episode, Kim shares stories of clients who have achieved amazing results with her help either one-on-one or in her group coaching.

Tune in to hear more about Kim's powerful approach to business and personal transformation.

Today on the show, Strategy + Action = Overcoming Deep-Rooted Frustration

In this episode, host Jason Croft and the wonderful Adam Kasix talk in depth about overcoming deep-rooted frustration in life that sits beneath the surface and is at the root of keeping us from reaching the heights we know we are meant for.

They delve into the feeling of being stuck and the nagging frustration that can come from not pursuing what you really want in life, whether it's a professional or personal goal. Adam helps clients identify the root cause of their frustration and guides them through taking action toward a better future.

This conversation is full of energy and insights that will inspire listeners to take that big first step toward overcoming their own frustrations. Tune in to hear more about Adam's incredible story and his proven coaching process, The Seven Pillars of Revolutionary Freedom.

Today on the show, Strategy + Action = Transforming Your Life and Business with Podcasting

In this episode, Jason welcomes Jürgen Strauss, a podcasting expert and host of the Innovabuzz podcast, to discuss the transformative power of podcasting in both life and business.

While podcasting is a great way to build your client base and invite ideal clients as guests, there are also so many ancillary benefits to starting a podcast, including the opportunity to meet amazing people and build a community.

Jason and Jürgen delve into the many ways podcasting can benefit your life and business, and how Jürgen is expanding his podcast into a full-fledged community.

As you hear Jürgen's compelling story and wonderful conversational style, you quickly see how he's got over 550 episodes under his belt and still going strong.

There is such power in having a thriving podcast as a marketing pillar in your business.

Check out this episode to find out how Jason and Jürgen have put that pillar in place in their businesses and why you should too.

Today on the show, Strategy + Action = Taming the Chaos as a Solopreneur

In this episode, host Jason Croft invites Ernesto Mandowsky to discuss the challenges of being a solopreneur and how to manage the chaos that comes with it.

Mandowsky shares his insights on embracing chaos and developing systems and processes to manage it effectively. He also shares his personal journey of helping entrepreneurs grow their businesses while maintaining a healthy work-life balance.

This conversation is a must-listen for anyone looking to improve their productivity and manage their business's chaos effectively. Tune in to discover actionable strategies to tame the chaos and grow your business.

______________________________

MaYGXtXw4ful0xQiH7uN