Strategy & Action

Today on the show, Strategy + Action = The Real Power of Influence

Danielle Fitzpatrick Clark is on the show to join me in digging into the topic of influence. Danielle shares her unique perspective on the idea of having influence over herself and then moving through the world in a way that influences others.

She has been involved in digital marketing for 15 years. Her company, Influence Builder, focuses on digital marketing and influencer marketing, with a further focus on building community. She recommends that people build their community on the platform they are most comfortable with and where their ideal clients are most active. Additionally, she notes that a third of LinkedIn users are not on any other social media platform, making it a potential option for building community.

Being influential starts from within, learning to be balanced and show up at your best.  Emotional intelligence is key to being influential and is a pathway that business owners should focus on in 2023. Influencing is much deeper than manipulating others and making sales; it is more foundational and speaks to those who may not consider themselves influential.

Everyone has intentions and ways of moving through the world, whether they have taken the time to formalize them into goals or not. When someone takes the time to influence themselves by knowing who they are and what their mission is, they gain confidence. This confidence is attractive and also creates a ripple effect that attracts other influential people.

Knowing what you are here to do and leading by example is the key to becoming an influential force in this world.  There are three circles of influence, starting with yourself and then expanding to those with whom you have a trust factor and then those with a curiosity factor.  To reach more people and be an example for more, the next step is to know the direction in which you want to go.

Danielle believes that before beginning a strategy, it is essential to have the right mindset. This will help ensure that the right direction is taken and that any necessary pivots or switches in direction can be made quickly and effectively. Knowing where you want to go in your business is the next step, and it is important to take incremental steps in that direction rather than running full speed without a plan.

Check out this amazing episode and learn how truly be influential.

Today on the show, Strategy + Action = Transforming Lives By Solving Your Own Problem

In this powerful episode, I talk to  Drew Deraney, a man who has faced his own struggles and is now on a mission to help others. 

Mental health can be a difficult and taboo subject for men, but Drew is breaking the mold and starting important conversations. As the founder of Men Supporting Men Collaboration Tribe, he is creating a safe and supportive space for men to express their emotions and seek help when they need it. 

This episode is a must-watch for anyone who wants to understand the challenges that men face when it comes to mental health and the importance of creating a supportive community. 

Today on the show, Strategy + Action = The Power of Growth-minded Networking

We're talking about a crucial aspect of growing your business as a consultant: networking.  

Finding the right kind of people to connect with can make all the difference in expanding your client base and building a successful business. But with so many options out there, it can be overwhelming to know where to go. 

That's why I'm excited to have Christine Burrows on the show to share her expertise on purposeful and efficient networking.  Christine runs Powered by Purple Ink, an organization that provides an ecosystem specifically tailored to connecting workforce consultants with like-minded individuals and potential clients. 

In this episode, we dig into the importance of finding the right networking opportunities and how joining a community like Powered by Purple Ink can help you grow your business in a meaningful way. 

One thing that really stood out to me during our conversation was how Christine emphasized that networking is not just about referring business to each other, it's about being purposeful in developing profitable collaborations. 

This is the kind of networking that's going to help you level up your business. 

If you're looking to expand your network and grow your business, check out this episode and connect with Christine!

Today on the show, Strategy + Action = Transitioning to Your Own Coaching Brand

On today's episode, we have Ania Hulsman, an experienced Coach and Guide to business owners and founders who has spent several years honing her skills under a well-established brand and methodology.  But now, she has stepped back out on her own and created her own unique style of coaching.  

Join us as we delve into Ania's story, including why she chose to spend part of her career under another banner, the challenges she's faced, and the wins she's experienced as she builds her own brand.

This is a conversation that will resonate with anyone who's ever considered taking the leap and starting their own business.  Tune in now for valuable insights and inspiration on the road to building your own brand.

James Shockley the founder of Marketing Mate is on the show today and we're talking all about bringing automation to your sales and marketing inside your business.

With Marketing Mate, James helps coaches and consultants automate and streamline their sales and marketing processes. James and his team have developed a platform that goes beyond the typical CRM and helps automate repetitive tasks, freeing up time for more important and meaningful work.

If you're a coach or consultant looking to streamline your business and save time, this episode is definitely worth a listen. 

Today on the show, Strategy + Action = How to Ask on LinkedIn

I've got Scott Aaron on the show to discuss how to effectively ask on LinkedIn.  From courses and masterminds to building trust and creating engagement on your posts, Scott shares his expertise on how to show up professionally online, specifically on LinkedIn.

Don't miss this valuable conversation on the best ways to ask for what you want, whether it be a sale or simply more engagement with your content.

Tune in for a wealth of knowledge and actionable tips on how to succeed on LinkedIn and beyond.

Today on the show, Strategy + Action = How to Build a Sales Process without Losing Your Humanity

John "Small Mountain" Hill is back for a second appearance on the show.  He's written a fantastic book called, Selling From Scratch.

John is an amazing guy and phenomenal at training sales teams.  So much of both his expertise and his love of building relationships comes through in his book.

There was so much I wanted to dive into after reading it, but the number one thing was this idea of building out the necessary systems and processes for selling, while still maintaining the humanness of selling and interacting with another person throughout it.

And what I love about this interview, too, is that you'll notice a transition to another day where we redid a huge portion of the talk. 

Why?

Because one thing that I just love about John is that he really wants to give as much value as possible.  It's how he runs his group, his training, his consulting - everything.  When we did round one of the interviews, we just didn't quite nail it in terms of that complete answer.  So we jumped in for the second part, and I'm so glad we did.  We ended up just having a fantastic in-depth conversation around this whole idea, and I know you're gonna love it.  

Let's jump in!

Today on the show, Strategy + Action = Creating (Mercifully Short) Videos That Aren't Boring

Chris Bogue is on the show today we're talking about the power of creating short, quick, enjoyable videos out there, both on the content marketing side of things - posting on LinkedIn to grab attention and educate your audience, but especially in the sales process.

Chris is a master at helping your message your prospects with these short little fantastic videos that are all about them.

Chris does an amazing job of grabbing attention on LinkedIn.  I came across his hilarious videos and jumped on a LinkedIn live he was doing, teaching folks about his process.

What's just as important - maybe more so - as the "grabbing attention" aspect of what Chris teaches, are the systems and processes that Chris helps his clients with in order to create this content.

He works with folks all the time who have never done this before.  Even though they're on board with the idea of doing video, they've bought his course or hired him directly, it's a foreign language for them.   They have no idea how to go about this.  So the process he takes them through not only makes it achievable and consistent but also helps them find their unique approach.

Chris is a sketch comedian and improviser who wrote and directed shows at Chicago's Second City Theater, but he also knows the sales world and knows what it takes to really move the needle when it comes to those direct outreach videos, for instance, and what to do once those videos work.

We had a blast talking about this subject, and I know you'll get a ton out of it.  So let's jump in.

Today on the show, Strategy + Action = Knowing Your Client's Pain and Charging What You're Worth

Robin Waite is on the show today.

And we had an absolute blast talking through a couple of really key components to running a coaching and consulting practice.  Or heck, even if you're a freelancer offering services per hour.

We dig into really finding some solutions around that.  And I say solutions because there's a problem if you're simply trading your time for money like that on a per-hour basis.

We start off around the power of knowing your clients' pain points.  It's such an important aspect of a coaching practice (any business at all, really).  We discuss how to do market research to find out what your clients are struggling with.  Also, what are they aspiring to and what are they trying to accomplish?

When we can dig into what they're really struggling with, and then line that up with how we can bring solutions to those problems, we're going to find that perfect fit in the type of client we want to work with along with the solution that we can provide.

We start with the pain points but then we quickly dig into so many different areas that Robin is helping coaches and consultants and even freelancers with his Fearless Business program.

Make sure you check out Robin's books, including Take Your Shot, Online Business Startup, and Marketing Machine.

And Robin mentions in this episode, if you go to Fearless.biz/tys , he'll send you a signed copy of Take Your Shot!

This is a phenomenal and fun interview. So let's jump in!

Today on the show, Strategy + Action = Closing Your Prospect Before They Know What You Sell

"You can pique someone's interest all day.  That doesn't mean that they're sold on the value of what you're offering."

Nkiruka Nwasokwa is a Quantum Revenue Expert for consultants and coaches who have novel, groundbreaking services that are difficult to explain.  

She helps them increase their sales in a matter of days - or hours - just by using a Viral Product Pitch.

It's extraordinary and mind-expanding when you hear her framework for creating this pitch.  

As Nkiruka takes us through the framework and examples of it in action in this episode, you instantly understand the power of creating a pitch like this for yourself.  But you also see how important the nuances are with how you construct it and the language you use.

This is what makes both the structure of the pitch and Nkiruka's expertise in crafting it so incredible.

Make sure you check out the full episode and reach out to her to see how a Viral Product Pitch could change your business.