Strategy & Action

Kasim Aslam has built and sold multiple 7 and 8-figure businesses.

His secret?

He's never actually DONE the work that made him millions.

In this episode, Kasim breaks down why talent acquisition is the only entrepreneurial skill that matters... and why most business owners are doing it completely backwards.

You'll discover:

• Why trying to be the "hero" of your own business is keeping you broke

• The "Black Box of Delegation" method that turns mediocre hires into miracle workers

• How to find people who can build entire businesses FOR you (even if you've never hired anyone before)

• Why the labor collapse is coming... and how to position yourself on the winning side

• The simple framework Kasim uses to identify A-players in 14 days or less

Plus, Kasim reveals his contrarian take on AI in business...

While everyone's worried about AI replacing workers, he's using it to make his BEST people even better.

(And why that approach is about to create the biggest wealth gap in human history.)

If you're tired of being the bottleneck in your own business...

This episode will change how you think about building a team forever.

Get Kasim's complete hiring framework (plus templates and worksheets) free at TheHireBook.com

Find all the show notes and links here: https://www.strategyactionshow.com/104

Mo Salami had it all... on paper.

Six-figure salary, nice house, nice car. But 16-hour workdays and zero fulfillment had him living what he calls "apparent success" - when someone else decides what success means for you.

Then he saw a sign in a London bookstore that changed everything.

In this raw conversation, Mo reveals:

• The exact moment he "burned the boats" and left his healthcare career

• How he went from burnout to generating $1M in sales in 90 days working with Tony Robbins

• The difference between "apparent success" vs "actual success" (this will hit you hard)

• His proven framework for designing your ideal lifestyle using online business + personal development

• Why 96% of people never achieve the lifestyle they want by age 65 (and how to be in the 4%)

Mo doesn't sugarcoat it. Building the life you want requires stepping out of your comfort zone. But as he proves, you CAN curate the lifestyle you wish to create.

Whether you're stuck in the grind or ready to design something different, this episode will give you permission to write your own story.

Find all the show notes and links here: https://www.strategyactionshow.com/103

Your marketing agency is bleeding you dry... and you know it.

While you're paying thousands for campaigns you can't understand, former executives turned coaches like you are getting left behind by marketers with half your expertise.

Sara Nay, CEO of Duct Tape Marketing, reveals why the traditional agency model is broken... and what smart business owners are doing instead.

In this episode, you'll discover:

• The "Anti-Agency Model" that puts YOU back in control of your marketing

• Why AI changes everything about building your marketing team (it's not what you think)

• The 3-phase strategy framework that stops the guessing game with your marketing budget

• How fractional CMOs are giving small businesses access to C-level marketing strategy at a fraction of the cost

• The exact questions to ask any marketing partner to avoid getting burned again

This isn't about doing more marketing – it's about doing marketing strategically so it actually works.

Sara shares real transformation stories from executives who went from "marketing doesn't work" to scaling beyond 1:1 work with confidence.

Ready to take back control? This episode shows you how.

Find all the show notes and links here: https://www.strategyactionshow.com/102

For those of you who want more from life but can't seem to get out of your own way...

Markus Kaulius returns to the show with nuclear energy and one simple message: you CAN change your life. Today. Right now.

In this no-nonsense conversation, Jason and Markus dive into what it takes to actually make that first crucial step toward transformation. They break down:

• The critical mindset shift that MUST happen before ANY personal development book or program can work for you

• Why most people stay stuck in the "lukewarm pool" of mediocrity (and how to pull yourself out)

• A 30-second exercise that instantly raises your confidence levels (try it - it actually works)

• How Markus went from selling his 19-year business to writing a top-10 bestselling book and investing in companies aligned with his values

If you've ever looked at someone with seemingly boundless energy and confidence and thought "I could never be like that" - this episode will shatter that limiting belief.

What makes this conversation unique is Markus' radical authenticity. He's not just another "crush it" bro spouting motivational quotes. He's been at rock bottom with zero confidence and transformed himself completely.

Whether you're feeling stuck, considering a major life change, or just need a kick in the pants to stop focusing on all the negative crap in your life - this conversation delivers.

By the end, you'll be ready to play a much bigger game.

Find all the show notes and links here: https://www.strategyactionshow.com/101

After 35 years and over 30,000 clients, master coach Gary De Rodriguez reveals the root cause holding back even your most driven clients - and the groundbreaking technique that can neutralize it in under 30 minutes.

In this milestone 100th episode, Gary shares his Trauma Memory Resolution Technique - a revolutionary approach that's getting attention from psychotherapists worldwide. He explains how unresolved trauma (even from seemingly minor events) creates a "constellation of beliefs" that sabotages success, and why traditional coaching often falls short.

You'll discover:

• Why clients get "stuck" despite having clear goals and strong motivation

• How trauma physically rewires the brain (and why willpower isn't enough)

• A content-free coaching method that creates permanent change in 30 minutes

• Why even pre-verbal experiences from infancy can impact adult behavior

• The "compounding trauma" that most coaches miss entirely

Whether you're a coach, consultant, or helping professional, this episode provides a powerful new framework for creating breakthrough results with your clients. And the best part? You don't need to know ANY details about their trauma to help them heal it.

This is a must-listen for anyone serious about taking their impact to the next level.

Find all the show notes and links here: https://www.strategyactionshow.com/100

Warning: If you're making $200-300K and feeling "comfortable"... this episode might scare the shit out of you.

Joe Blackburn (ex-Merrill Lynch heavyweight turned 7-figure mastermind leader) drops a truth bomb that'll make you question everything:

"There's gonna come a day - faster than any of us want - where your ONLY value will be your ability to connect and monetize."

In this raw conversation with Jason Croft, Joe reveals:

• Why "comfortable" professionals are about to get absolutely crushed (and what to do about it)

• The psychological framework behind building a 7-figure coaching business with ZERO social media

• How a former farm-to-farm salesman now runs elite masterminds for 8-figure entrepreneurs

• The "Assassin's Blueprint" - A proven system for breaking past 6-figures without coming off as a sleazy salesperson

• Why being "professionally trained" might actually be killing your earning potential

Perfect for: Successful but secretly stuck professionals, high-ticket service providers, and anyone who knows they're playing WAY below their potential.

This is NOT your typical "Instagram guru" bullshit. Joe's built multiple 7-figure businesses by focusing on what actually works... not what's trending.

Hit play now. Your future self will thank you.

Find all the show notes and links here: https://www.strategyactionshow.com/99

In this insightful episode, host Jason Croft and his guest Priscilla McKinney dive deep into the power of collaboration.

They break down the three essential elements that make true collaboration work - having something to win and lose, openly sharing goals, and a genuine desire to achieve a win-win.

Priscilla shares candid stories and actionable tips on letting go of the competition mindset. She illustrates how an abundance mindset allows businesses and individuals to exponentially grow through collaboration.

Jason and Priscilla discuss strategies for coaches, consultants, and small businesses to find and approach ideal collaborators. They explore creative ways to unite with competitors and companies for mutual benefit.

From launching successful cross-promotions to hosting joint events, you'll discover tactics to collaborate without compromising trade secrets.

Priscilla's three-step framework will shift your perspective on competitors. You'll learn to view them as potential partners in achieving grand visions neither could accomplish alone.

If you're tired of competing and ready to embrace the power of collaboration, don't miss this conversation-changing episode.

Find all the show notes and links here: https://www.strategyactionshow.com/98

B2B branding isn't boring - it's a goldmine waiting to be tapped.

In this episode of Strategy + Action, host Jason Croft sits down with Bill Kenney, CEO of Focus Lab and Odi, to explore the often misunderstood world of B2B branding.

Bill shares his journey from small-town art kid to brand agency founder, working with tech companies from seed stage to IPO. He breaks down why branding matters, especially in the B2B space where many companies are afraid to stand out.

Jason and Bill dive into:

• Why brand is more than just a logo - it's the North Star of your organization

• The hidden value of branding that can't be measured in short-term ROI

• How MailChimp's quirky brand led to a $12 billion acquisition by Intuit

• Why even "boring" B2B companies need to inject personality into their brand

• The long-term compounding effects of investing in your brand

Through real-world examples and personal anecdotes, Bill makes a compelling case for why B2B companies can't afford to ignore branding. He explains how a strong brand aligns your team, attracts talent, and helps you connect with customers on a human level.

Jason pushes the conversation further, exploring the challenges of measuring brand impact and why many companies struggle to justify the investment. Together, they break down complex branding concepts into actionable insights for businesses of all sizes.

Whether you're a tech startup founder or a seasoned B2B marketer, this episode will change how you think about your company's brand. Don't miss out on this deep dive into the power of B2B branding.

Find all the show notes and links here: https://www.strategyactionshow.com/97

In this eye-opening episode of Strategy + Action, host Jason Croft sits down with Fred Barber, author of the groundbreaking book "Lifescapes," to discuss how the suburban lifestyle is slowly killing Americans – and what you can do about it.

Fred reveals shocking statistics, like how sitting for long hours can lead to dementia, diabetes, and cardiovascular disease. He explains how the sedentary suburban lifestyle, where you have to drive everywhere, is worse for your health than smoking.

But it's not just physical health at risk. Fred shares how social isolation in the suburbs is fueling an epidemic of loneliness in America. 22% of adults feel socially isolated, and the number with 5 or more close friends keeps dropping.

The solution? Fred lays out a step-by-step plan for empty nesters and pre-retirees to escape the deadly suburbs. By downsizing to a smaller, cheaper home in a walkable urban area, you can:

- Cut your housing costs by over 50%

- Slash property taxes by 60%

- Eliminate lawn care and maintenance costs

- Build a vibrant social life in "third places" like coffee shops and dog parks

- Rack up 10,000 steps a day just living your normal life

Fred and Jason dive deep into the financial benefits of this "semi-nomadic lifestyle." Fred shares how he freed up thousands of dollars per month by moving. He explains how to calculate the true cost of living in different areas, factoring in state income and property taxes.

But this episode is about way more than just numbers. Fred and Jason explore how relationships, physical health, and even political engagement can flourish in walkable communities.

Whether you're an empty nester, young couple, or solo adventurer, this episode will inspire you to totally rethink your lifestyle and living situation. Fred shares tons of free and low-cost resources, including:

- A database of 700 walkable neighborhoods at lifescapes.info

- A system to rank neighborhoods based on your unique priorities

- A model to estimate your tax savings in different states

- Tips for "trying out" a new neighborhood before moving

If you're fed up with the lonely, sedentary suburban lifestyle, this is a must-listen. Fred Barber will open your eyes to a totally new way of living - one that's healthier, happier, and much better for your bank account.

If you're a woman feeling stuck in your corporate career, this episode is a must-listen.

Reagan Cannon, former Amazon and AT&T executive turned entrepreneur, gets brutally honest about why so many talented women get left behind on the climb to the C-suite.

The reason?

A lack of what Reagan calls "relational courage."

After leading a nationwide research study on the barriers holding women back from executive roles, Reagan discovered that women often wait for confidence before taking action. But true courage is about "taking action in the face of your fears."

In a conversation packed with insights from her 20-year corporate career, Reagan shares the crucial mindset shifts and practical strategies that help women break through to senior leadership:

- How to get recognized for your results (hint: it's not just about doing great work)

- Why building your reputation and relationships is just as important as your skill set

- The underrated power of lifting others up as you climb

- How to get clear on your "why" and redefine your identity as a leader

Considering making the leap from corporate to entrepreneurship? Reagan's been there and has some advice:

There's no "elegant off-ramp." At some point, you have to muster the courage to "cut across traffic and leave."

But here's the good news:

Many of the skills you honed in the corporate world - leadership, communication, and managing at scale - are actually your secret weapons as an entrepreneur.

The key is transferring those skills to your new context with an experimental mindset. Knowing that "what you think will work, won't - and what you think won't work, will."

Host Jason Croft drives the conversation forward with insightful questions that dig beneath the surface, while also sharing his own hard-won wisdom on the parallels between rising in the corporate ranks and succeeding as an entrepreneur.

This episode will light a motivating fire under any woman who's ready to take her career to the next level - whether that's a coveted executive role or an entrepreneurial venture.

Tune in now and let Reagan show you how to cultivate your relational courage and unleash your true leadership potential.