Strategy Made Simple

The business model canvas is a powerful tool to get a quick sense of how a business works. It can also be used to show how businesses can create social good.

Without customers, you don't have a business. Finding the right customers can be the difference between a successful business and one that struggles.

In this episode of Strategy Made Simple, we go through a few tools you can use to describe your ideal customers, from demographics and psychographics and branding matrices to innovation adoption curves and minimum viable audiences.

Matthew also describes how social value can be created by focusing in on certain customer segments, specifically those who are on the bottom of the income pyramid.

00:00 - Intro 00:15 - Demographics and Psychographics 02:30 - Crossing the Chasm - Using the technology adoption curve 03:39 - Minimum Viable Audience 05:34 - Social impact through target markets (Bottom of Pyramid) 07:37 - Case Study: Grayston Bakery 10:43 - Outro ---

Sign up for the Social Business Modelling Workshop: https://strategymadesimple.ca/social-business-modelling-workshop

You can continue the conversation by joining SocialEconomyConnect.com. Social Economy Connect is a free mutual support platform for practitioners, social entrepreneurs, co-op members and developers and third sector supporters to discuss issues and solutions with a focus on social outcomes in the economy.

Resources: Business Model Generation: https://www.strategyzer.com/books/business-model-generation HBR article on using branding matrices: https://hbr.org/2015/06/a-better-way-to-map-brand-strategy Geoffrey Moore's Crossing the Chasm: https://www.amazon.ca/Crossing-Chasm-3rd-Disruptive-Mainstream/dp/0062292986 Seth Godin on Minimum Viable Audience: https://seths.blog/2017/07/in-search-of-the-minimum-viable-audience/ Bottom of Pyramid: https://en.wikipedia.org/wiki/Bottom_of_the_pyramid Grayston Bakery: https://www.greyston.org/ Get the Strategy Made Simple social business model canvas: https://strategymadesimple.ca/social-business-model-canvas-signup

Transcript available on the Strategy Made Simple blog: https://strategymadesimple.ca/blog/video-social-business-model-canvas-value-propositions

For more information visit strategymadesimple.ca

Contact Matthew: Twitter: @MatthewRempel Email: [email protected]

Scripted, recorded and edited by: Matthew Rempel Music provided by: epidemicsound.com

The business model canvas is a powerful tool to get a quick sense of how a business works. It can also be used to show how businesses can create social good.

Value propositions form part of the foundation of a business. By clarifying your value proposition, you can focus your business in on the things that amplify that value.

We also go over how to create value using the UN Sustainable Development Goals as a foundation, and use Grameen Bank as a case study in how to model a social business.

00:00 - Intro 00:26 - Title 00:58 - Bain and Co. Pyramid of Value 02:18 - "Jobs to be done" theory 05:54 - Social value & the UN SDGs 07:41 - Case Study: Grameen Bank 10:09 - Treatments vs. Cures 11:14 - Outro

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You can continue the conversation by joining SocialEconomyConnect.com. Social Economy Connect is a free mutual support platform for practitioners, social entrepreneurs, co-op members and developers and third sector supporters to discuss issues and solutions with a focus on social outcomes in the economy.

Resources: Business Model Generation: https://www.strategyzer.com/books/business-model-generation

Bain and Co. elements of value: https://media.bain.com/elements-of-value/# Know Your Customers' "Jobs to Be Done" by: Clayton Christensen: https://hbr.org/2016/09/know-your-customers-jobs-to-be-done United Nations Sustainable Development Goals: https://www.un.org/sustainabledevelopment/sustainable-development-goals/ Grameen Bank: www.grameen.com and founder Muhammad Yunus's book: https://www.goodreads.com/book/show/33785340-a-world-of-three-zeros

Get the Strategy Made Simple social business model canvas: https://strategymadesimple.ca/social-business-model-canvas-signup

Transcript available on the Strategy Made Simple blog: https://strategymadesimple.ca/blog

For more information visit strategymadesimple.ca

Contact Matthew: Twitter: @MatthewRempel Email: [email protected]

Scripted, recorded and edited by: Matthew Rempel Music provided by: epidemicsound.com

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Marketing Social Enterprise is a project of Strategy Made Simple - StrategyMadeSimple.ca

Please visit our website for more social enterprise development articles, podcasts, and features and to see what coaching can do for your social enterprise.

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Strategy Made Simple: Keep it simple.

The business model canvas is a powerful tool to get a quick sense of how a business works. It can also be used to show how businesses can create social good.

This is the introduction to a broader series on how to use a social business model canvas to create purpose driven businesses, also known as social enterprises.

Watch this episode on Youtube.

Transcript available on the Strategy Made Simple Blog.

Continue the conversation by joining: social-economy-connect.mn.co

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Marketing Social Enterprise is a project of Strategy Made Simple - StrategyMadeSimple.ca

Please visit our website for more social enterprise development articles, podcasts, and features and to see what coaching can do for your social enterprise.

---

Do you have questions about Strategy Made Simple or social enterprise more generally? Please tweet @MatthewRempel or email [email protected].

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Strategy Made Simple: Keep it simple.

For this episode of Marketing Social Enterprise, I was joined by Marty Donkervoort and Judith Harris to talk about how various models of ownership change the way a business is operated.

We speak about some of the benefits and weaknesses of employee ownership and community ownership in social enterprise and co-ops.

Continue the conversation by joining: social-economy-connect.mn.co

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Marketing Social Enterprise is a project of Strategy Made Simple - StrategyMadeSimple.ca

Please visit our website for more social enterprise development articles, podcasts, and features and to see what coaching can do for your social enterprise.

---

Do you have questions about Marketing Social Enterprise? Please tweet @MatthewRempel or email [email protected].

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Strategy Made Simple: Keep it simple.

Principles of minimum viable audiences focus the efforts of business managers down to their core supporters and early adopters. They force attention on the specific people that the operation can help, and enables connection to happen with those people. It encourages conversation with those people and maintains the passion for the project.

Most social enterprises don't need any help focusing on the social mission. What would happen if we put just as much care and attention into the products and services that we're offering? Specifically making a minimum viable audience can help you do that.

Let's collaborate together to help social enterprises maintain operations throughout the Covid-19 pandemic. You can join the conversation on Social Enterprise Connect.

Resources:

One of Seth Godin's Blog posts on MVA

Geoffrey Moore's Crossing the Chasm

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Marketing Social Enterprise is a project of Strategy Made Simple - StrategyMadeSimple.ca

Please visit our website for more social enterprise development articles, podcasts, and features and to see what coaching can do for your social enterprise.

---

Do you have questions about Marketing Social Enterprise? Please tweet @MatthewRempel or email [email protected].

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Strategy Made Simple: Keep it simple.

Uyen Pham is the Executive Director at Artbeat studios, a mental health recovery non-profit in Winnipeg. They host artists for their Artists In Residence program to help them with their journeys of mental health recovery. Once they have completed the program, their work is shown in the gallery and they are invited to contribute work to the Upbeat Artworks, a social enterprise that sells alumni artwork.

When a sale is made at Upbeat Artworks, the artist retains a majority of the earnings, and donate a portion back to the parent organization to support future artists' recovery and to help grow Upbeat Artworks.

http://upbeatartworks.com/

http://artbeatstudio.ca

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Marketing Social Enterprise is a project of Strategy Made Simple - StrategyMadeSimple.ca

Please visit our website for more social enterprise development articles, podcasts, and features and to see what coaching can do for your social enterprise.

---

Do you have questions about Marketing Social Enterprise? Please tweet @MatthewRempel or email [email protected].

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Strategy Made Simple: Keep it simple.

The systems that we use to design our products, services, and programs influence their final versions. In this episode of Marketing Social Enterprise, Matthew Rempel will take you through three systems of understanding how you can design products and services to better serve your customers and social beneficiaries.

1. Human-Centred Design

2. Lean Startup principles

3. Nudge theory

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Marketing Social Enterprise is a project of Strategy Made Simple - StrategyMadeSimple.ca

Please visit our website for more social enterprise development articles, podcasts, and features and to see what coaching can do for your social enterprise.

---

Do you have questions about Marketing Social Enterprise? Please tweet @MatthewRempel or email [email protected].

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Strategy Made Simple: Keep it simple.

What kind of risks exist within your social enterprise? What risks are you willing to take, and what risks are you taking by avoiding decisive action?

In social enterprise, we make things more difficult when compared to business as usual because of our social goals. Adding social goals makes things more complicated, and complications usually cost more money. Knowing when to add more impact and when to focus on business fundamentals is essential when developing a social enterprise.

Join the webinar, Jan 31st at 2pm CST.

Sign up for the newsletter: https://mailchi.mp/43ff7e28f4ce/strategymadesimplewebinars

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Marketing Social Enterprise is a project of Strategy Made Simple - StrategyMadeSimple.ca

Recorded by: Kristin Hicks at the Story Studio - https://www.icya.ca/storystudio

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Do you have questions about Marketing Social Enterprise? Please tweet @MatthewRempel or email [email protected].

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Strategy Made Simple: Keep it simple.

How do you think of value? How do you value what you produce? What have you subconsciously tied to the price or value of what you sell?

Value is subjective. Understanding how the people you will be interacting with see value is key to building a successful business, and a successful social enterprise.

To make the most of this concept: Take 10 minutes and write out the main point of value for your social enterprise, list the elements that feed into the mission, list the ways in which you can present the value that you've identified, and write out how the value is built into the products and services that you offer.

Join the webinar, Jan 10th at 2pm CST. - https://bit.ly/2Fue4gf

Sign up for the newsletter: https://mailchi.mp/43ff7e28f4ce/strategymadesimplewebinars

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Blog Extension: https://strategymadesimple.ca/blog/finding-your-value-social-enterprise-mindset

Marketing Social Enterprise is a project of Strategy Made Simple - StrategyMadeSimple.ca

Recorded by: Kristin Hicks at the Story Studio - https://www.icya.ca/storystudio

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Do you have questions about Marketing Social Enterprise? Please tweet @MatthewRempel or email [email protected].

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Strategy Made Simple: Keep it simple.

Siloam Mission has turned a large expense into a social enterprise opportunity.

Charles Enns is the Building Futures program manager at Siloam Mission in Winnipeg, Manitoba. Part of his duties involve managing a small commercial grade laundry social enterprise that is currently serving the internal needs of the Siloam shelter.

The Siloam Laundry shifted approximately $150,000 in laundry expenses from an external provider, into an internal opportunity for their community members to build up employable skills. Siloam is also considering how they might be able to take this laundry facility that they've created and start serving other businesses, social enterprises and non-profits within their neighborhood.

CCED-Net podcast

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Do you have questions about Marketing Social Enterprise? Please tweet @MatthewRempel or email [email protected].

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Listen on iTunes

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Strategy Made Simple: Keep it simple.