Strategy Made Simple

Alternate title: Values, Alignment, and Customer Questions

Marketing is about aligning your product or service with the values of your customers, then helping them overcome the objections they might have about purchasing the product or service.

There are three steps to start overcoming your potential customers' objections:

1. Align your product or service with values
2. Align those values with the right customers
3. Answer the most common questions that come up between the first contact with your brand, and the point of sale

Links:

Pyramid of values

HBR article on the elements of value

---

Does trying to grow and market your social enterprise overwhelm you? Strategy Made Simple offers coaching to help social entrepreneurs develop marketing systems so they can market with confidence and grow their impact. For more information, please email [email protected]

Get Podcast and Blog updates

Do you have any comments about this episode? Please tweet @MatthewRempel and I will respond as soon as possible.

Listen/Read on StrategyMadeSimple.ca

Strategy Made Simple: Keep it Simple

Art Ladd is the Executive Director of BUILD - Building Urban Industries for Local Development. The majority of his work is centered around helping people who have barriers to employment. BUILD helps them by providing paid training and work placements so they can apply to other companies with experience and a reference.

Art also explains how aspiring social entrepreneurs can look for social problems that can be solved while also solving an economic problem.

---

Does trying to grow and market your social enterprise overwhelm you? Strategy Made Simple offers coaching to help social entrepreneurs develop marketing systems so they can market with confidence and grow their impact. For more information, please email [email protected]

Get Podcast and Blog updates

Do you have any comments about this episode? Please tweet @MatthewRempel and I will respond as soon as possible.

Listen on StrategyMadeSimple.ca

Strategy Made Simple: Keep it Simple

Marty Donkervoort is a Manitoba based social entrepreneur and educator. He's founded multiple worker co-ops and social enterprises, done consulting, and teaches courses on social enterprise and sustainability.

Marty suggests that social enterprises cannot thrive without the business skills to compete in the marketplace. He also explains his story of transitioning from being an executive in a multinational corporation to working in the social sector.

---

Does trying to grow and market your social enterprise overwhelm you? Strategy Made Simple offers coaching to help social entrepreneurs develop marketing systems so they can market with confidence and grow their impact. For more information, please email [email protected]

Get Podcast and Blog updates

Do you have any comments about this episode? Please tweet @MatthewRempel and I will respond as soon as possible.

Listen on StrategyMadeSimple.ca

Strategy Made Simple: Keep it Simple

When you're starting out as a new business, many of the decisions you make will affect how you can do marketing in the future. Your choices as you're starting up will form the associations that people will have with your brand based on what you make, how it's priced, where they can buy it and how you will let people know about your product or service.

These components make up what is traditionally called the 4Ps of marketing.

Product

Price

Place

Promotion

Read the text of this episode.

---

Does trying to grow and market your social enterprise overwhelm you? Strategy Made Simple offers coaching to help social entrepreneurs develop marketing systems so they can market with confidence. For more information, please email [email protected]

Get Podcast and Blog updates in your inbox

Do you have any comments about this episode? Please tweet @MatthewRempel and I will respond as soon as possible.

Listen on StrategyMadeSimple.ca

Strategy Made Simple: Keep it Simple

Shaun Loney is a Manitoba based social enterprise developer. He has started several social enterprises, and has been an advisor for many more. He has also written three books on the subject.

Shaun urges us to examine the systems within which we live and work. He has encouraged me and many others to try to work towards finding solutions for the problems that are caused by our systems.

Shaun's Books:

Build Prosperity (Free)

An Army of Problem Solvers and The Beautiful Bailout

---

Does trying to grow and market your social enterprise overwhelm you? Strategy Made Simple offers coaching to help social entrepreneurs develop marketing systems so they can market with confidence. For more information, please email [email protected]

Get Podcast and Blog updates in your inbox

Do you have any comments about this episode? Please tweet @MatthewRempel and I will respond as soon as possible.

Listen on StrategyMadeSimple.ca

Strategy Made Simple: Keep it Simple

The process of going through a regular check in with your social enterprise is essential for ensuring that you are continuing to work towards achieving your mission.

This check in process will guide you through looking at your mission and values, identifying important statistics within your business and creating a plan to improve your business.

Newsletter signup - Get the Check In Worksheet

---

Does trying to grow and market your social enterprise overwhelm you? Strategy Made Simple offers coaching to help social entrepreneurs develop marketing systems so they can market with confidence. For more information, please email [email protected]

Do you have any comments about this episode? Please tweet @MatthewRempel and I will respond as soon as possible.

Listen on StrategyMadeSimple.ca

Strategy Made Simple: Keep it Simple

What do our stories say about us? How do we show our values through our stories? How can we change the way we feel about ourselves by changing how we talk about ourselves?

These are all things that Cate and I talk about in this episode of the Strategy Made Simple podcast. Find out how you can tell better stories about your social enterprise.

Cate Friesen is the person behind The Story Source. She does coaching and facilitates workshops to help you or your organization find your story and teach you how to tell your story.

Marshall Ganz website

Leading Change Network

---

Does trying to grow and market your social enterprise overwhelm you? Strategy Made Simple offers coaching to help social entrepreneurs develop marketing systems so they can market with confidence. For more information, please email [email protected]

Get Podcast and Blog updates in your inbox

Do you have any comments about this episode? Please tweet @MatthewRempel and I will respond as soon as possible.

Listen on StrategyMadeSimple.ca

Strategy Made Simple: Keep it Simple

Kathryn Kimbley is pursuing a PhD studying nascent social entrepreneurs, in addition to running her own animal assisted therapy social enterprise called HumAnimaCIC. She is based in the Midlands in the United Kingdom.

She spoke about her personal story of getting into social enterprise, what it looks like for people to participate in animal assisted therapy, and how social enterprises might be able to incorporate animals into their operations. We also talked about the gaps between academics and practitioners, and the lack of a solid definition of social enterprise.

Apologies for the audio quality, I'm still working out my tech to capture high quality remote interviews. Thank you for your support and patience as I experiment to improve the quality of remote interviews.

---

Does trying to grow and market your social enterprise overwhelm you? Strategy Made Simple offers coaching to help social entrepreneurs develop marketing systems so they can create marketing with confidence. For more information, please email [email protected]

Get Podcast and Blog updates in your inbox

Do you have any comments about this episode? Please tweet @MatthewRempel and I will respond as soon as possible.

Strategy Made Simple: Keep it Simple

Mike Toye is the Executive Director of the Canadian Community Economic Development Network (CCED-Net). Through his work, he attempts to bring together diverse perspectives on Community Economic Development and share successful innovations across the national community.

I got a chance to speak with him while attending the CCED-Net Manitoba Gathering, a national conference where CED academics and practitioners get together and share ideas and perspectives.

CCED-Net Website

Listen on the Strategy Made Simple Website

Get Podcast and Blog updates in your inbox

Do you have any comments about this episode? Please tweet @MatthewRempel.

Do you need help marketing your social enterprise? Strategy Made Simple offers personalized coaching to help social entrepreneurs create their marketing with confidence. Please contact me at [email protected] for more information.

Strategy Made Simple: Keep it simple.

Community Based Social Marketing (CBMS) is a system for promoting ideas and advocating within groups of people. It has been used by advocacy agencies to understand where their efforts are most likely to produce the results they are looking for, and whether people are likely to respond positively towards their initiatives.

Teresa Prokopanko is the Composting Coordinator for Green Action Centre in Winnipeg. In this episode she explains how small organizations can use CBSM practices as a framework for their impact campaigns.

Community Based Social Marketing Website and Book

Listen on the Strategy Made Simple Website

Get Podcast and Blog updates in your inbox

Do you have any comments about this episode? Please tweet @MatthewRempel

Do you need help marketing your social enterprise? Strategy Made Simple offers personalized coaching to help social entrepreneurs create their marketing with confidence. Please contact me at [email protected] for more information.

Strategy Made Simple: Keep it simple.