Strategy Talks: Content Strategy for Small Teams

It is easy to feel as if your content is stuck in a rut, especially when different platforms adjust their algorithms.

What do you do?

Create more content?

Complain about it on social media, or take action?

Scaling your content can be the key to unlocking new growth and engagement, but it requires more than producing more content.

It demands a strategic approach.

Join Strategy Talks this week as we explore the innovative strategies for amplifying your message, reaching wider audiences, and driving tangible results without sacrificing quality!

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Donna Mostrom is the Co-Founder & CEO of Damn Smart Marketing, an AZ-based agency providing content and copywriting services for mid-sized and enterprise-scale businesses. She has two little boys and runs her business with her husband Stephen. Donna loves writing, hiking, traveling, and red wine.

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Resources:

Dorien on LinkedIn

Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re

Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0

Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8

Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

Is your company's revenue growth stalling - due to misalignment between sales and marketing? 

Frustrated by missed opportunities and inefficient processes? 

In this episode of Strategy Talks, discover a framework to create a supercharged revenue machine that aligns your teams, optimizes your strategies, and drives unprecedented growth in today's competitive business landscape!

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A. Lee Judge is an executive-level marketer with hands-on technical acumen in helping to optimize marketing’s role across various business functions. His years of experience working between Sales, Marketing, and Customer Experience have allowed him to understand how to be “tri-lingual” and speak to the unique needs and demands of each of those business disciplines. Effectively communicating between the C-Suite, Marketing, and Sales Operations is the key to Lee’s unique position in helping businesses strengthen their overall selling strategy.

Following his passion for creating engaging content, Lee is the founder of Content Monsta, a content marketing agency. The company focuses on creating multimedia content such as Videos, Podcasts, and Virtual Events – then helping marketers to squeeze the highest possible ROI out of those assets.

The CASH book

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Strategic Thinkers. 

Expert Insights. 

Strategy Talks.

Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!

★★★★★

Resources:

Dorien on LinkedIn

Take Lee's CASH test!

Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re

Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0

Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8

Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

Are you tired of watching customers drop off at critical points in their journey with your brand? 

From lack of personalization to frustrating support experiences, many businesses struggle to create seamless and engaging interactions. 

Join us for the next episode of Strategy Talks as we explore innovative strategies to reimagine the customer journey, turning it into a dynamic playground where customers choose their own path to success!

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Ashley Faus is a marketer, writer, and speaker by day, and a singer, actor, and fitness fiend by night. Her work has been featured in TIME, Forbes, The Journal of Brand Strategy, and MarketingProfs, and she's shared insights with audiences at Harvard Business Review, INBOUND, and MarketingProfs. Ashley is the author of "Human-Centered Marketing: How to Connect with Audiences in the Age of AI" (Kogan Page, May 2025).

She works for Atlassian, a collaboration software maker on a mission to unleash the potential of every team. 

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Strategic Thinkers. 

Expert Insights. 

Strategy Talks.

Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!

★★★★★

Resources:

Dorien on LinkedIn

Ashley's Human-Centered Marketing book

Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re

Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0

Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8

Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

How is your LInkedin Page doing? 

Is it perhaps… failing to generate the B2B leads and growth you need? 

Maybe you are struggling to engage your target audience effectively? 

In this episode of strategy talks uncover the latest strategies to transform your LinkedIn presence into a powerful engine for business growth, community building,  and thought leadership in 2025 and beyond!

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Michelle J Raymond is the Founder, LinkedIn B2B Growth Strategist and Corporate Trainer at B2B Growth Co. Michelle developed her passion for helping businesses grow during the 20+ years in B2B Sales Leadership roles and discovered the power of social selling to compliment traditional growth strategies on LinkedIn almost a decade ago. 

A globally recognised LinkedIn Company Pages expert, co-authoring the world's first book on Company Pages, “Business Gold – Build Awareness, Authority and Advantage with LinkedIn Company Pages”. Followed by “The LinkedIn Branding Book: Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Results.”

To share her knowledge to help others grow their businesses using LinkedIn, Michelle hosts the 'Social Media for B2B Growth' podcast and is also a co-host of 'The LinkedIn Branding Show' podcast. For more tips check out her highly successful YouTube channel @MichelleJRaymond

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Strategic Thinkers. 

Expert Insights. 

Strategy Talks.

Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!

★★★★★

Resources:

Dorien on LinkedIn

Michelle's podcast

Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re

Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0

Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8

Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

Are you struggling to stand out in a crowded digital landscape? 

Maybe you are tired of feeling like your personal brand doesn't truly reflect your unique talents? 

In today’s episode of Strategy Talks, learn how to harness your 'magical power' and create an authentic personal brand that resonates with your audience and propels your career to new heights!

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Valentina Gonzalez is a seasoned marketer, social media strategist, serial learner, speaker, and marketing educator specializing in helping individuals and their businesses build authentic connections with their social media to boost customer relations and create a strong, purposeful community online. She also deeply understands digital content, social media platforms, social listening practices, and digital marketing strategies, with over 13 years of experience as a business owner in the world of social media. As a co-author of “The Most Amazing Marketing Book Ever,” she collaborates with over 35 fellow marketers to give you their combined top strategies. She has been featured in multiple podcasts available on her website and has won several prestigious awards throughout her marketing career.

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Strategic Thinkers. 

Expert Insights. 

Strategy Talks.

Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!

★★★★★

Resources:

Dorien on LinkedIn

Valentina's Instagram checklist

Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re

Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0

Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8

Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

If you're tired of having more goals than a soccer team but achieving fewer than a sleepy sloth, this episode is for you. Join us as I dive into the secrets that will turn you into a goal-getting rockstar, with my guest Debra Eckerling, author of "52 Secrets for Goal-Setting and Goal-Getting" 

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Debra Eckerling is on a mission to change goal culture in and out of the workplace. A goal-strategist and workshop leader, she is the author of "52 Secrets for Goal-Setting and Goal-Getting" and "Your Goal Guide: A Roadmap for Setting, Planning and Achieving Your Goals" (Independent Publisher Book Awards, Silver Medalist, Self Help 2021) and the creator of The D*E*B Method for goal-setting simplified.

A freelance food, lifestyle, and business writer, Debra contributes to First for Women, Woman’s World, and the Jewish Journal of Los Angeles. However, nothing makes her happier than being in front of the microphone.

Debra has spoken on stages for TEDx, Innovation Women, VON, Agorapulse, TechMunch, California Creative Writers Conference, LA County Bar Association Lawyer Well-Being Project, Women’s National Book Association, and more. She is the host of #GoalChatLive aka GoalChat on the Marketing Podcast Network and host the award-winning Taste Buds with Deb podcast.

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Strategic Thinkers. 

Expert Insights. 

Strategy Talks.

Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!

★★★★★

Resources:

Dorien on LinkedIn

Deb's Your Goal Guide Facebook Group

Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re

Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0

Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8

Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

How are you keeping up with the rapidly evolving landscape of generative AI in marketing? 

With its potential to revolutionize content creation, personalization, and campaign efficiency, many marketers are left wondering how to harness its power effectively. 

Join us for Strategy Talks as we explore the practical strategies and applications of generative AI that can transform your marketing efforts and drive real results!

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Christopher S. Penn is an internationally renowned keynote speaker who electrifies audiences with his expertise on artificial intelligence in marketing. A recognized thought leader, he demystifies complex AI concepts, providing practical strategies that empower marketers to achieve breakthrough results. Christopher’s insights on leveraging AI for data analysis, content creation, and strategic decision-making have shaped five key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, modern email marketing, marketing data science, and AI/machine learning in marketing. His journey in AI began in 2013, a decade before tools like ChatGPT brought the technology into the mainstream, giving him a deep understanding of its potential and practical applications. His engaging and informative presentations leave attendees with actionable takeaways they can implement immediately.

As co-founder and Chief Data Scientist of Trust Insights, Christopher leads a team of experts dedicated to helping businesses unlock the full potential of their data using cutting-edge AI solutions. His proven track record of success includes building AI-powered systems that have delivered double-digit ROI for prominent brands such as Cisco Systems, T-Mobile, Citrix Systems, GoDaddy, AAA, McDonald’s, Twitter, and many others. He is a 2024, seven-time IBM Champion in IBM Data and AI and co-host of the award-winning Marketing Over Coffee marketing podcast. His work is also reflected in over two dozen marketing books, including the bestselling “AI for Marketers,” now in its third edition, and “Leading Innovation.”

★★★★★

Strategic Thinkers. 

Expert Insights. 

Strategy Talks.

Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!

★★★★★

Resources:

Dorien on LinkedIn

Inbox Insights Newsletter

Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re

Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0

Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8

Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

Imagine turning just 30 minutes of video into hundreds of engaging digital assets that boost your brand authority and drive leads.

In this episode of Strategy Talks, Dorien Morin-van Dam and Paul Banks, founder of Javelin Content Management, chat about Paul's innovative strategies for creating impactful content in record time.

From transforming video into a content powerhouse to automating your online presence, Paul shares how you can revolutionize your content game in under an hour!

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Paul Banks is the founder of Javelin Content Management, where he helps business owners transform their online presence through strategic video content and automation. With a deep passion for creating emotional connections through content, Paul has developed a system that turns just 30 minutes of recorded material into hundreds of high-quality digital assets—driving engagement, leads, and brand authority.

Before launching Javelin, Paul spent 15 years in corporate retail, gaining firsthand experience in consumer behavior, branding, and sales. Alongside his corporate career, he dedicated a decade as a volunteer police officer, sharpening his ability to build trust, read people, and navigate high-pressure situations—skills that now fuel his ability to craft content that truly resonates.

Beyond business, Paul is a devoted husband and father of two young sons, balancing family life with his passion for networking and helping others succeed. He believes that the best content isn’t just informative—it forges real, emotional connections that make people feel understood and inspired to take action.

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Strategic Thinkers.

Expert Insights.

Strategy Talks.

Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!

★★★★★

Resources:

Dorien on LinkedIn

Paul's Strategy Slides

Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re

Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0

Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8

Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

Are you using social data only for reporting? Are you scratching your head right now and thinking, “What else can I use it for?”

Today’s guest will share how to make strategic decisions based on what you see in your data!

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Are you grappling with your marketing strategies? Seeking to outperform your competition? 

You're in the right place. You'll gain access to a wealth of knowledge from leading experts, seasoned with practical, actionable advice to propel your business forward. In every 30-minute episode, we unpack the latest trends, decode the complexities of online marketing, and reveal secrets to successful branding. 

My guests aren’t just thought leaders; they’re trailblazers who have walked the path and are eager to guide you through it. Whether you’re fine-tuning your social media presence, brainstorming content ideas, or rethinking your entire business strategy, Strategy Talks is your go-to resource for staying ahead in the fast-paced marketing world. 

Sharpen your pencils, charge your device of choice, ignite your passion, and join us on this journey of growth and discovery. Tune in to Strategy Talks – where your marketing journey evolves, and your strategies transcend.

Let's do this!

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Steph Hermanson has been a marketer for nearly 15 years, covering the broad span of B2B, B2C, and E-commerce around the globe. As an award-winning marketer, she's been a sought-after speaker for both in-person and virtual events and has been able to support companies from Fortune 100 to small local businesses. Currently, she serves as a Manager of Professional Services at Sprout Social, where she manages a team of social media consultants who provide guidance, training, set-up, and strategy on social media and Sprout solutions for enterprise-level customers. Steph also volunteers with non-profit veteran organizations like St. Louis Blues Warrior Hockey, serving as their Director of Marketing.

Strategy Talks is a podcast by Dorien Morin-van Dam, founder of More In Media, LLC.

Social media tools that we love, recommend, and use to produce this show:

• Socialinsider
• AgoraPulse
• StreamYard
• Descript

In business and in life, Finding your perfect niche is like finding the missing piece to a puzzle. It completes the picture, gives you direction, and makes everything click into place.

Join Dorien and this week's guest for Strategy Talks as they discuss finding your perfect niche! 

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Are you grappling with your marketing strategies? Seeking to outperform your competition? 

You're in the right place. You'll gain access to a wealth of knowledge from leading experts, seasoned with practical, actionable advice to propel your business forward. In every 30-minute episode, we unpack the latest trends, decode the complexities of online marketing, and reveal secrets to successful branding. 

My guests aren’t just thought leaders; they’re trailblazers who have walked the path and are eager to guide you through it. Whether you’re fine-tuning your social media presence, brainstorming content ideas, or rethinking your entire business strategy, Strategy Talks is your go-to resource for staying ahead in the fast-paced marketing world. 

Sharpen your pencils, charge your device of choice, ignite your passion, and join us on this journey of growth and discovery. Tune in to Strategy Talks – where your marketing journey evolves, and your strategies transcend.

Let's do this!

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Hope Himel-Benson is a marketing strategist and website designer with over 15 years of experience helping professionals and organizations grow their brands. As the founder of Dreamtime Marketing, she focuses on creating personalized marketing strategies, branding, and websites for health and wellness professionals. With a background in clinical social work and marketing, Hope guides her clients in finding and connecting with their ideal clients through smart, strategic marketing that fits their unique business needs.

Strategy Talks is a podcast by Dorien Morin-van Dam, founder of More In Media, LLC.

Social media tools that we love, recommend, and use to produce this show:

• Socialinsider
• AgoraPulse
• StreamYard
• Descript