Strategy Talks: Content Strategy for Small Teams

Are you efficient? Is your business running at its full potential?

Not sure and curious? This one's for you.

★★★★★

In this week's Strategy Talks episode, we're diving deep into the world of continuous improvement. From lean principles to cutting-edge technology, we'll uncover strategies to transform your organization. Join us!

Are you grappling with your marketing strategies? Seeking to outperform your competition? 

You're in the right place. You'll gain access to a wealth of knowledge from leading experts, seasoned with practical, actionable advice to propel your business forward. In every 30-minute episode, we unpack the latest trends, decode the complexities of online marketing, and reveal secrets to successful branding. 

My guests aren’t just thought leaders; they’re trailblazers who have walked the path and are eager to guide you through it. Whether you’re fine-tuning your social media presence, brainstorming content ideas, or rethinking your entire business strategy, Strategy Talks is your go-to resource for staying ahead in the fast-paced marketing world. 

Sharpen your pencils, charge your device of choice, ignite your passion, and join us on this journey of growth and discovery. Tune in to Strategy Talks – where your marketing journey evolves, and your strategies transcend.

Let's do this!

★★★★★

Joe Hungerman is the owner of JACARU{TECH} and the founder of SEE/EYE, a cutting-edge continuous improvement platform. With over 20 years of experience in supply chain and manufacturing before pivoting to tech, Joe brings a unique cross-industry perspective to business strategy and process optimization. His company specializes in strategic analysis, product management, and software solutions for SMBs and startups, with SEE/EYE at the forefront of their offerings.

Joe's passion lies in helping businesses optimize processes, enhance operational efficiency, and achieve sustainable growth through innovative technology. His approach to SEE/EYE combines lean principles, systems thinking, and agile methodologies to drive innovation and solve complex business challenges. The platform aims to revolutionize how organizations approach continuous improvement, making it an intuitive and integral part of daily operations.

As a later-in-life founder, Joe also offers valuable insights on career transitions and balancing entrepreneurship with family life. His journey from supply chain expert to tech entrepreneur and the creation of SEE/EYE exemplifies his commitment to continuous learning and improvement, both personally and professionally.

Strategy Talks is a podcast by Dorien Morin-van Dam, founder of More In Media, LLC.

Social media tools that we love, recommend, and use to produce this show:

• Socialinsider
• AgoraPulse
• StreamYard
• Descript

Marketers! As we close out 2024 and plan for 2025, you need to know what B2B brand-building strategies work, right? In this episode of Strategy Talks, you'll find out why 'Human Brands Win'!

★★★★★

Are you grappling with your marketing strategies? Seeking to outperform your competition? 

You're in the right place. You'll gain access to a wealth of knowledge from leading experts, seasoned with practical, actionable advice to propel your business forward. In every 30-minute episode, we unpack the latest trends, decode the complexities of online marketing, and reveal secrets to successful branding. 

My guests aren’t just thought leaders; they’re trailblazers who have walked the path and are eager to guide you through it. Whether you’re fine-tuning your social media presence, brainstorming content ideas, or rethinking your entire business strategy, Strategy Talks is your go-to resource for staying ahead in the fast-paced marketing world. 

Sharpen your pencils, charge your device of choice, ignite your passion, and join us on this journey of growth and discovery. Tune in to Strategy Talks – where your marketing journey evolves, and your strategies transcend.

Let's do this!

★★★★★

Lindsay Tjepkema stands firm in her belief that who is more compelling than what? She believes the most successful brands throughout history and far into the future are built not on any one tech trend, innovation, or growth hack, but on human uniqueness, creativity, and authentic interactions. That’s why she founded Human Brands Win where she helps founders and thought leaders define what makes them unique and leverage it as their brand’s key differentiator and as their business’s unfair advantage.

Prior to establishing Human Brands Win, Lindsay spent two decades in global B2B marketing leadership and was most recently the founder and CEO of venture-backed SaaS startup, Casted, a podcast and video marketing platform for B2B brands.

Lindsay’s achievements have earned her the honor of two 40 Under 40 awards in both Indiana and Michigan. She is a member of Forbes Business Council, Entrepreneur’s Leadership Network, Female Founder Collective, and Endeavor. She has appeared on more than 300 podcasts and in publications like Forbes, Tech Crunch, Entrepreneur, NPR, and more.. She lives near Boston with her husband and their three boys.

Strategy Talks is a podcast by Dorien Morin-van Dam, founder of More In Media, LLC.

Social media tools that we love, recommend, and use to produce this show:

• Socialinsider
• AgoraPulse
• StreamYard
• Descript

How much time should you spend on building your online community? How much engagement is 'enough'? How can you spend your time wisely to get the most ROI, and what to do if you have NO TIME to dedicate to community engagement? All this in our next episode of Strategy Talks with guest Tama Trotti

★★★★★

Are you grappling with your marketing strategies? Seeking to outperform your competition? 

You're in the right place. You'll gain access to a wealth of knowledge from leading experts, seasoned with practical, actionable advice to propel your business forward. In every 30-minute episode, we unpack the latest trends, decode the complexities of online marketing, and reveal secrets to successful branding. 

My guests aren’t just thought leaders; they’re trailblazers who have walked the path and are eager to guide you through it. Whether you’re fine-tuning your social media presence, brainstorming content ideas, or rethinking your entire business strategy, Strategy Talks is your go-to resource for staying ahead in the fast-paced marketing world. 

Sharpen your pencils, charge your device of choice, ignite your passion, and join us on this journey of growth and discovery. Tune in to Strategy Talks – where your marketing journey evolves, and your strategies transcend.

Let's do this!

★★★★★

Tama Trotti wears a couple of different hats. She has been a primary teacher for the past 20 years teaching both in the USA and Europe. She has had some amazing teaching experiences and wouldn't change those for the world. This year She has pivoted to online teaching and currently do some work with an online reading company. She is also a Digital Marketing Virtual Assistant and supports women solopreneurs 50+ in making social media & online community groups work for them—not the other way around!

Strategy Talks is a podcast by Dorien Morin-van Dam, founder of More In Media, LLC.

Social media tools that we love, recommend, and use to produce this show:

• Socialinsider
• AgoraPulse
• StreamYard
• Descript

Are you tired of chasing the latest social media trends and following 'gurus' who do nothing on social media but repeat hacks and proclaim success? Join me for Strategy Talks as I sit down with Mallie Hart to debunk the myths and discover the real secrets to sustainable content success.

★★★★★

Are you grappling with your marketing strategies? Seeking to outperform your competition? 

You're in the right place. You'll gain access to a wealth of knowledge from leading experts, seasoned with practical, actionable advice to propel your business forward. In every 30-minute episode, we unpack the latest trends, decode the complexities of online marketing, and reveal secrets to successful branding. 

My guests aren’t just thought leaders; they’re trailblazers who have walked the path and are eager to guide you through it. Whether you’re fine-tuning your social media presence, brainstorming content ideas, or rethinking your entire business strategy, Strategy Talks is your go-to resource for staying ahead in the fast-paced marketing world. 

Sharpen your pencils, charge your device of choice, ignite your passion, and join us on this journey of growth and discovery. Tune in to Strategy Talks – where your marketing journey evolves, and your strategies transcend.

Let's do this!

★★★★★

Mallie Hart is a generalist digital marketer who focuses on social media and content marketing. He has nearly 18 years of experience across multiple social media and blogging platforms, including Facebook, X (Twitter), LinkedIn, Instagram, Threads, WordPress, Medium, and Substack. He is also a skilled graphic designer, with a love of bold colors and geometric shapes. He currently designs using Adobe Creative Suite and Canva.

Strategy Talks is a podcast by Dorien Morin-van Dam, founder of More In Media, LLC.

Social media tools that we love, recommend, and use to produce this show:

• Socialinsider
• AgoraPulse
• StreamYard
• Descript

Taking risks in marketing is inherently scary (and risky), and we don't always get buy-in from stakeholders to be creative.

Then how do we move forward to scale if we are stuck in a box of what we are perceived to be doing? How can we get more creative and get permission to do it?

This week's guest will share real-life lessons about why and how you, too, can take these creative risks to scale the business. Be sure to tune in!

★★★★★ 

Are you grappling with your marketing strategies? Seeking to outperform your competition? 

You're in the right place. You'll gain access to a wealth of knowledge from leading experts, seasoned with practical, actionable advice to propel your business forward. In every 30-minute episode, we unpack the latest trends, decode the complexities of online marketing, and reveal secrets to successful branding. 

My guests aren’t just thought leaders; they’re trailblazers who have walked the path and are eager to guide you through it. Whether you’re fine-tuning your social media presence, brainstorming content ideas, or rethinking your entire business strategy, Strategy Talks is your go-to resource for staying ahead in the fast-paced marketing world. 

Sharpen your pencils, charge your device of choice, ignite your passion, and join us on this journey of growth and discovery. Tune in to Strategy Talks – where your marketing journey evolves, and your strategies transcend.

Let's do this!

★★★★★ 

Chris Savage is the Co-Founder and CEO of Wistia, a leading video platform that gives marketers everything they need to get bigger results from their videos and podcasts. As CEO, he finds himself getting loud (in a good way) about what matters most to him—like his love of innovation, pushing past fear, and working to create a truly diverse, equitable, and inclusive company. Leaving the traditional tech playbook behind, Wistia took on $17.3M in debt to buy out their investors, gain full control of the business, and take the path less traveled to grow sustainably. Today, more than 375,000 businesses across 50 countries depend on Wistia’s products to build their brands and grow their businesses, including HubSpot, Mailchimp, Sephora, Starbucks, and Tiffany & Co. LinkedIn.

Strategy Talks is a podcast by Dorien Morin-van Dam, founder of More In Media, LLC.

Social media tools that we love, recommend, and use to produce this show:

• Socialinsider
• AgoraPulse
• StreamYard
• Descript

Hey, entrepreneur, business owner, marketer, have you made your first six-figure year yet? If you have, how did it make you feel? If not, what's keeping you from doing that?

In today's episode of strategy talk, we talk with a 25-year-old two-time entrepreneur who'll be sharing the four steps it took him to get there.

★★★★★

Are you grappling with your marketing strategies? Seeking to outperform your competition? 

You're in the right place. You'll gain access to a wealth of knowledge from leading experts, seasoned with practical, actionable advice to propel your business forward. In every 30-minute episode, we unpack the latest trends, decode the complexities of online marketing, and reveal secrets to successful branding. 

My guests aren’t just thought leaders; they’re trailblazers who have walked the path and are eager to guide you through it. Whether you’re fine-tuning your social media presence, brainstorming content ideas, or rethinking your entire business strategy, Strategy Talks is your go-to resource for staying ahead in the fast-paced marketing world. 

Sharpen your pencils, charge your device of choice, ignite your passion, and join us on this journey of growth and discovery. Tune in to Strategy Talks – where your marketing journey evolves, and your strategies transcend.

Let's do this!

★★★★★

Ryan Atkinson is a 25-year-old entrepreneur who owns and leads two companies, Spacebar Visuals and MagicMedia. Ryan grew up in Iowa and attended The University of Iowa. After graduation, he moved to Boston to work as a BDR at HubSpot. After a year, he pivoted to a new role in Marketing for a health tech company and also moved to Austin, TX. At this time, he started his first company, MagicMedia which is a podcast agency providing production needs and interview needs. A year ago he started Spacebar Visuals with his Co-Founder, Brandon, in which they create animated videos for SaaS companies. In early November, Ryan quit his full-time job to run these companies full-time. Ryan has managed 70+ people in his career already, hosted 185+ interviews, created 125K+ in revenue in the past year, and partnered with some of the biggest brands in the world. In his free time, he enjoys working out, reading, traveling, and being with friends.

Strategy Talks is a podcast by Dorien Morin-van Dam, founder of More In Media, LLC.

Social media tools that we love, recommend, and use to produce this show:

• Socialinsider
• AgoraPulse
• StreamYard
• Descript

What's the difference between marketing and local marketing? Plenty!

Are you a business owner with a local audience? Are you a marketer promoting local businesses online? If so, this episode of Strategy Talks is for you!

★★★★★

Are you grappling with your marketing strategies? Seeking to outperform your competition? 

You're in the right place. You'll gain access to a wealth of knowledge from leading experts, seasoned with practical, actionable advice to propel your business forward. In every 30-minute episode, we unpack the latest trends, decode the complexities of online marketing, and reveal secrets to successful branding. 

My guests aren’t just thought leaders; they’re trailblazers who have walked the path and are eager to guide you through it. Whether you’re fine-tuning your social media presence, brainstorming content ideas, or rethinking your entire business strategy, Strategy Talks is your go-to resource for staying ahead in the fast-paced marketing world. 

Sharpen your pencils, charge your device of choice, ignite your passion, and join us on this journey of growth and discovery. Tune in to Strategy Talks – where your marketing journey evolves, and your strategies transcend.

Let's do this!

★★★★★

Peg Fitzpatrick is a social media powerhouse, co-authoring The Art of Social Media: Power Tips for Power Users with Guy Kawasaki and now debuting her solo book, The Art of Small Business Social Media: A Blueprint for Marketing Success. As the first head of social strategy for Canva, Peg knows social media, creativity and community.

Strategy Talks is a podcast by Dorien Morin-van Dam, founder of More In Media, LLC.

Social media tools that we love, recommend, and use to produce this show:

• Socialinsider
• AgoraPulse
• StreamYard
• Descript

How many Google Reviews do you have?

Go ahead, go check! (as most people don't know this number.)

I am back with Strategy Talks after a short summer break, and we will dive straight into reputation management!

Preventing a PR crisis is:

✅ Cost effective

✅ Faster than fixing one

✅ Easier than you think

In this week's episode, my guest, Jeff Schwerdt, has much to say about our Google Business Profiles.

★★★★★ 

Are you grappling with your marketing strategies? Seeking to outperform your competition? 

You're in the right place. You'll gain access to a wealth of knowledge from leading experts, seasoned with practical, actionable advice to propel your business forward. In every 30-minute episode, we unpack the latest trends, decode the complexities of online marketing, and reveal secrets to successful branding. 

My guests aren’t just thought leaders; they’re trailblazers who have walked the path and are eager to guide you through it. Whether you’re fine-tuning your social media presence, brainstorming content ideas, or rethinking your entire business strategy, Strategy Talks is your go-to resource for staying ahead in the fast-paced marketing world. 

Sharpen your pencils, charge your device of choice, ignite your passion, and join us on this journey of growth and discovery. Tune in to Strategy Talks – where your marketing journey evolves, and your strategies transcend.

Let's do this!

★★★★★ 

Jeff Schwerdt Before he was a Software Entrepreneur and Creator Jeff Schwerdt used to fly F-16s for the Air Force. After he injured his back in 2007, he started his first business from a laptop while in recovery. Jeff used that to grow and sell an Online Review and Reputation Management company back in 2019 for multiple 7 figures, and recently decided to apply the same basics and fundamentals of what is now The Yes! Method.

What does it take to 'develop a strategy'? Who should be doing this for your company? Who sets the goals and the budget and decides on resources? In this episode of Strategy Talks, Dorien and Phyllis discuss everything... strategy!

★★★★★

Are you grappling with your marketing strategies? Seeking to outperform your competition? 

You're in the right place. You'll gain access to a wealth of knowledge from leading experts, seasoned with practical, actionable advice to propel your business forward. In every 30-minute episode, we unpack the latest trends, decode the complexities of online marketing, and reveal secrets to successful branding. 

My guests aren’t just thought leaders; they’re trailblazers who have walked the path and are eager to guide you through it. Whether you’re fine-tuning your social media presence, brainstorming content ideas, or rethinking your entire business strategy, Strategy Talks is your go-to resource for staying ahead in the fast-paced marketing world. 

Sharpen your pencils, charge your device of choice, ignite your passion, and join us on this journey of growth and discovery. Tune in to Strategy Talks – where your marketing journey evolves, and your strategies transcend.

Let's do this!

★★★★★

I help decisive entrepreneurs to grow their companies by developing and implementing a strategy. Together with me, they achieve their goals.

~ Phyllis Winkens

★★★★★

Strategy Talks is a podcast by Dorien Morin-van Dam, founder of More In Media, LLC.

Social media tools that we love, recommend, and use to produce this show:

• Socialinsider
• AgoraPulse
• StreamYard
• Descript

When you hear 'opinionated brand' what does it trigger for you? In this week's episode Dorien talks with fellow Dutchie Maya about building a brand that has something to say to the world!

If you are as curious as Dorien was to find out more, tune in!

★★★★★

Are you grappling with your marketing strategies? Seeking to outperform your competition? 

You're in the right place. You'll gain access to a wealth of knowledge from leading experts, seasoned with practical, actionable advice to propel your business forward. In every 30-minute episode, we unpack the latest trends, decode the complexities of online marketing, and reveal secrets to successful branding. 

My guests aren’t just thought leaders; they’re trailblazers who have walked the path and are eager to guide you through it. Whether you’re fine-tuning your social media presence, brainstorming content ideas, or rethinking your entire business strategy, Strategy Talks is your go-to resource for staying ahead in the fast-paced marketing world. 

Sharpen your pencils, charge your device of choice, ignite your passion, and join us on this journey of growth and discovery. Tune in to Strategy Talks – where your marketing journey evolves, and your strategies transcend.

Let's do this!

★★★★★

Maya Noordam the owner of B2B Marketing Agency Oppepper, based in the Netherlands. Specialized in brand strategy & demand generation. Building opinionated brands.

★★★★★

Strategy Talks is a podcast by Dorien Morin-van Dam, founder of More In Media, LLC.

Social media tools that we love, recommend, and use to produce this show:

• Socialinsider
• AgoraPulse
• StreamYard
• Descript