(Note: Cosmo decided to join me in this discussion so you can hear him in the background.) In this insightful podcast episode with Sally, the focus is on leveraging live challenges as powerful tools in the realm of digital marketing, particularly for coaches and course creators. Sally emphasizes the transformative impact of live challenges in building engagement, community, and trust with the audience. She delves into the strategic aspects of running these challenges, covering goal setting, content planning, effective promotion through various channels, and the crucial role of technology in ensuring engagement and success. Sally shares her extensive experience, dating back to 2005, and stresses the importance of not just teaching but also incorporating a robust marketing strategy. The podcast covers the step-by-step process of setting up live challenges, including lead generation, landing page creation, promotional strategies, and technology choices. Sally underscores the significance of follow-up campaigns, emphasizing the fortune in the follow-up and the iterative nature of refining live events for continuous growth and success.
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Connect with Sally and the Sparkle World:
- Website: https://sparkleclassacademy.com/
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