StrategyCast

 Howard Partridge is an international business coach, #1 Amazon bestselling author, and an in-demand conference speaker. He grew up on welfare, started his first business out of the trunk of his car, and went on to create a multimillion-dollar, turnkey enterprise. He has owned nine small businesses, and for two decades has helped small business owners revolutionize their businesses and have more freedom in their lives. His new book is The Power of Community: How Phenomenal Leaders Inspire Their Teams, Wow Their Customers, and Make Bigger Profits. It includes a proven, step-by-step approach to transforming your organization — by tapping into the human need to connect and feel valued by others.

LISTEN AND LEARN

• How every organization, large or small, no matter its service or product, depends on one critical element for success: its people.
• Partridge’s six key elements to leverage the power of connection.
• The three keys to phenomenal leadership: Support, encouragement, and accountability.
• How to support your employees and help them reach their goals.
• How to be a servant leader.

TO FIND HOWARD ON LINKEDIN, CLICK HERE.

TO FIND HOWARD’S BOOK: THE POWER OF COMMUNITY: HOW PHENOMENAL LEADERS INSPIRE THEIR TEAMS, WOW THEIR CUSTOMERS, AND MAKE BIGGER PROFITS, CLICK HERE.

Holly Gage is a UK-based independent marketing consultant. She has worked in B2B marketing for almost 20 years, including for companies such as Bluewolf (a partner with Salesforce), and as head of Marketing Services for EMEA. She has developed marketing strategies and executed campaigns across Europe, Asia, and North America, and is passionate about helping organizations make sense of marketing technology, and use it to improve the way they engaged with their customers.

Listen And Learn:

• How marketing automation is much more than an email platform.
• Why you can’t increase revenue without data and insight into buyer behavior.
• The three communications tips she has learned that connect a sales-driven vision to the more creative components of marketing and growing a brand.
• How an organization can integrate its marketing technologies and tie them back to their business strategies.
• Where organizations often fail in their marketing automation and how to avoid the same mistakes.

TO FIND HOLLY ON LINKEDIN, CLICK HERE.

Effective Leadership Start by Becoming the Person You Want Everyone Else to be

Jeff Piersall is founder and CEO of SCB Marketing. He has devoted his career to inspiring, motivating, and connecting entrepreneurs, business leaders, and communities through his four business journals, numerous specialty publications, marketing services, and speaking engagements. Jeff co-authored the book, Dogs Don’t Bark at Parked Cars: Your GPS in an Era of Hyper-Change, a motivational guide for success in a continually changing business environment that transcends generations and professions.

LISTEN AND LEARN:

• The 5 Competencies for Building Trust
• The Ten Proven Qualities That Effective CEOs Share
• What the Workforce Has Lost Because of Too Much Technology
• The Importance of Having Personal Relationships with Your Clients
• The Difference Between Faith and Fear

TO LEARN MORE ABOUT  SBC MARKETING, CLICK HERE.

TO FIND JEFF PIERSALL ON LINKEDIN, CLICK HERE.

DRIVING TRAFFIC AND LEVERAGING YOUR BRAND ON AMAZON

BIO:

Fahim is founder of the San Francisco-based eShopportunity, an e-commerce growth consulting firm. Prior to starting his own business, he was a category manager at Amazon where he owned and managed a multi-hundred-million-dollar category and one of the largest categories in the U.S. During his tenure, he was able to grow his business >50% despite a flat market. Fahim founded eShopportunity in 2014 to help brands better understand and grow their online business. Fahim has spoken at several leading e-commerce conferences and has been a featured guest on many webinars and podcasts.

LISTEN TO THIS EPISODE TO LEARN…

• How 55% of customers use Amazon to research products before they make a decision to buy.
• How to get impactful customer reviews on Amazon.
• How to get customers to find your product, how to convert customers, and how do continue to drive traffic both on and off Amazon.
• All about the strategy behind pricing, advertising, traffic, and fulfillment.
• How Amazon can help you transform your business.

TO LEARN MORE ABOUT e-OPPORTUNITY, CLICK HERE.

TO FIND FAHIM ON LINKEDIN, CLICK HERE.

Matt Rhodus is director and industry principal for Strategic Initiatives at NetSuite, the world's leading provider of cloud-based business management software. Matt helps lead and manage the retail apparel, footwear, and accessories vertical and the cross-functional team that represent the NetSuite AFA across all products. He is focused on closing new business, delivering growing existing business, delivering product to meet current and future customer needs, solutions Innovation, sales and pipeline building, market position, messaging and awareness, as well as customer delivery and success.

Listen And Learn:

• Defining omnichannel marketing.
• The shift to creating an “experiential retail.”
• The myth of the “retail apocalypse.”
• How your physical store needs to be an “inspirational site” and part of the customer experience.
• How NetSuite is helping small brands “act big” and big brands to “act small.”

TO FIND MATT ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT NETSUITE, CLICK HERE.

“Getting people to connect and tell their stories about your brand is the Holy Grail of after-transactional marketing.”

Tony is the driving force and creative genius behind Hammitt, a true American luxury brand based in Los Angeles. A lifelong entrepreneur, Tony established his pattern of success early, through his startups in the construction and finance industries, before moving on to high fashion. Tony’s primary goal at Hammitt is to create a successful American brand built on the European model where design and craftsmanship lead, and product is made to order and crafted for a lifetime. Tony is respected for his business success and remembered for his endless optimism, inspiring positivity, and ever-present smile.

LISTEN AND LEARN:

• The Three Cs of Hammitt.
• Why he encourages and celebrates mistakes.
• His unique take on what it means to be an entrepreneurial leader.
• The goal of after-transactional marketing.
• How to build lifelong customers.

TO FIND TONY ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT HAMMITT, CLICK HERE.

SHOW NOTES

Caitlin Halpert is the Growth Engineer at 3Q Digital. She’s responsible for driving growth, efficiency, and new ideas to enable 3Q to best serve current and future clients. She has worked in digital marketing since 2011 and held positions at Dealer.com and iSearchMedia before joining the 3Q team in March 2014. Her experience includes management of paid search, paid social, comparison shopping, Amazon Marketing Services, YouTube, and Display. She’s worked with a variety of clients from eCommerce to subscription services to B2B lead generation.

Caitlin specializes in data-focused digital marketing experimentation to push past “best practices” to drive the performance for agency clients. As an industry thought leader, she has spoken at HeroConf, SEMpdx, and SMX East, West, and Advanced.

Listen and Learn:

• What leadership qualities are needed to navigate a team through a changing business climate
• What the ins-and-outs of a pay to play market are
• Why you must be nimble to be successful with digital marketing
• How to design your campaigns around who your customers are
• Why it is imperative that your marketing team and sales team are aligned

TO FIND CAITLIN ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT 3Q DIGITAL, CLICK HERE.

SHOW NOTES

Debbie’s career has been focused on creating discipline around delivering the best possible technology experiences for team members within large corporate environments. She has worked in Marketing, Communications, IT and in Business Units - both internally and on customer accounts. She has led teams who developed companywide assets such as a brand resource center, an internal social network, and a personalized IT self-help portal. 

Listen and Learn:

• Why leaders need to be good communicators
• How to articulate the company's values to your team
• What it takes to get your team on the same page
• How to build a loyal customer base
• Why a leader needs to be able to pivot quickly

TO FIND DEBBIE ON LINKEDIN, CLICK HERE.

SHOW NOTES

Ken Schuetz is the CEO and founder of Aligned Influence Consulting and the creator of the Aligned Influence model.  Ken is the author of many articles and of a soon-to-be released book which documents the Aligned Influence model and its application in organizations that have boards and executive teams.

Ken utilizes his 25-years of experience as an executive in higher education, multiple years as board leadership, and an academic background in organizational communication to help organizations achieve the effectiveness that they and their communities of interest desire. Ken's work in organizational leadership has extended to many organizations across the United States: profit and nonprofit, faith-based, and secular.

Listen and Learn:

• How aligning your organization will take it to level
• Why aligning your organization can improve communications between the team and the broad members
• What the best ways to drive the effectiveness of your organization
• How to pick the best board members for your organization

TO FIND KEN ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT ALIGNED INFLUENCE, CLICK HERE.

SHOW NOTES

With over 13 years of global digital media experience, Kellie has worked at some of the industry’s top agencies and media organizations including Publicis, Universal McCann, and News Corporation. With her various strategic and client service roles, Kellie brings a wealth of experience ideating, executing and analyzing innovative advertising campaigns.

In her role as the Vice President of Advertising at Unified, she oversees the Strategy, Account Management, and Campaign Management teams that provide best in class Advertising Services for some of the world’s largest brands. Kellie was recently named as one of MarTechExec’s ‘50 Women You Need to Know in Martech.

Listen and Learn:

• How to find and hire the best talent for your team
• What Facebook’s new privacy settings mean for social media marketing
• How to align core goals with social media strategy
• Where does social media fit into a brand strategy
• How has social media become a sales channel

TO FIND KELLIE ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT UNIFIED, CLICK HERE.