StrategyCast

Larissa Murillo is the marketing manager at MarketGoo, an SEO application for businesses looking to optimize their websites for search engines. Larissa is a marketer with a focus on research, growth, and resource optimization. At MarketGoo she is responsible for boosting company profile, profit, and for driving acquisition no matter the resources available. Her focus was previously on mission-critical software for the financial sector and is currently on the SEO SaaS market.

Listen And Learn:

• The strategies that help connect the sales-driven vision of executive leadership to the more creative components of marketing.
• About the importance of building a solid connection and encouraging communication with the technology and development team.
• How social sharing signals SEO that you are creating something of value.
• Why you can’t afford to not be on social right now.
• The importance of addressing communication roadblocks early and often.

TO LEARN MORE ABOUT MARKETGOO, CLICK HERE.

TO FIND LARISSA MURILLO ON LINKEDIN, CLICK HERE.

Brian Massey is the founder and Conversion Scientist™ at Conversion Sciences, as well as the author of Your Customer Creation Equation. His rare combination of interests and experience were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker, and writer. Conversion is the science of turning website visitors into leads and sales. As a Conversion Scientist, Brian has helped dozens of businesses redesign their online strategies and focus their budgets in the places that will deliver bottom-line results.

Listen And Learn:

• How to deliver the experience your customers are expecting by using behavioral science and conversion optimization.
• Why most optimization strategies are broken and how to fix them.
• Why you don’t have to be a data scientist to implement conversion optimization.
• Why data only works if there is a culture of experimentation.
• The importance and necessity of embracing data.

TO LEARN MORE ABOUT  CONVERSION SCIENCES, CLICK HERE.

TO FIND BRIAN MASSEY ON LINKEDIN, CLICK HERE.

Brandi Starr is the COO and managing consultant of the Tegrita Consulting Group, an Atlanta-based company focused on providing a Return on Marketing Investment (ROMI) and securing their clients’ success. Brandi is a true Modern Marketing Maven. She believes marketing magic happens at the intersection of strategy, creativity, and technology. Brandi's 15-year career has spanned a variety of industries and marketing disciplines. Her expertise includes demand generation and nurture strategy, business process transformation, controlling email frequency, and custom security, and she is the SME for the Higher Education vertical.

Listen And Learn:

• How marketing automation is about “right message, right time, right place.”
• How to take advantage of the fact that the customer is always plugged in and engaging in different ways.
• Using paid search to outwit the competition.
• The importance of focusing on the customer experience and the buyer’s journey.
• How to take risks, focus on the big picture, and gather data to get the biggest return.

TO LEARN MORE ABOUT  TEGRITA CONSULTING GROUP, CLICK HERE.

TO FIND BRANDI STARR ON LINKEDIN, CLICK HERE.

Michelle Levitt has been the marketing and creative director for Heil Sound for over 13 years. Michelle’s background is as a musician, an artist, a marketer, and a creator. She knows from experience that personal development is professional development. At Heil Sound, Michelle is responsible for oversight of all advertising decision making, design, and execution; management and presentation of company social media; website layout and design; campaign design for special events and contests; and graphic design of large-scale trade show displays.

Listen And Learn:

• Why a sense of humility is so important.
• Her success with co-promotional projects with partner brands.
• How creating avatars to better understand your ideal customer makes it easier to communicate with them.
• The importance of list segmentation.
• How content marketing has to be about having one-on-one conversations.

TO LEARN MORE ABOUT  BRILLIANCE BUSINESS SOLUTIONS, CLICK HERE.

TO FIND LORI MCDONALD ON LINKEDIN, CLICK HERE.

Brad Smith is the COO of Jack Grace, a premier golf footwear company specializing in high-quality saddle golf shoes with unique saddles you can swap. Brad has a diverse background in marketing, customer service, strategy, politics, and international retail. Before joining Jack Grace, Brad was at Skullcandy, a hyper-growth consumer lifestyle brand, where he worked on numerous projects to move the company forward, including the company IPO, a strategic rebuild of the customer service department, and overseeing the $10M marketing budget through a major corporate restructuring. He has spent his career diving into problems to get them resolved with short-term and long-term solutions.

Listen And Learn:

• Why every “idea guy” needs a good “operations guy.”
• How a brand’s number one focus should always be on the customer.
• Navigating a very crowded marketplace.
• Explaining your value proposition, telling your story, and responding to your customers.
• His philosophy and strategies for building brand credibility.

TO LEARN MORE ABOUT  JACK GRACE, CLICK HERE.

TO FIND BRAD SMITH ON LINKEDIN, CLICK HERE.

Lori is the founder, president and CEO of Brilliance Business Solutions. Brilliance specializes in B2B eCommerce - setting up websites for manufacturers and distributors that allow their customers to order from them online. Last year the company won a Future 50 award, recognizing the 50 fastest growing companies, from the Metropolitan Milwaukee Association of Commerce, and Lori was awarded a Woman of Influence award from the Milwaukee Business Journal. Before Lori started Brilliance, she was a flight controller at NASA-Johnson Space Center in Houston, TX. 

Listen And Learn:

• The importance of mobile responsiveness.
• How outbound email campaigns can dramatically increase the value of your online marketing strategies.
• Why she recommends that businesses should generate at least 10 – 20% of overall website revenue through email marketing.
• Creating loyal customers.
• How she fosters innovation within her company’s culture

TO LEARN MORE ABOUT  BRILLIANCE BUSINESS SOLUTIONS, CLICK HERE.

TO FIND LORI MCDONALD ON LINKEDIN, CLICK HERE.

Bri Seeley is an inspirational woman who supports women around the world to bring their visions to life. Through her signature six-month training outlined in her bestselling book, Permission to Leap (and her podcast by the same name!) she guides entrepreneurs through the process of leaping from the day you commit to your vision, all the way through each stage, up until the day you land softly on the other side of it all. A catalyst, speaker, and author, she is a regular contributor for The Huffington Post and Influencive and is known by many for her compassionate, yet tell-it-like-it-is guidance that creates massive and epic changes in every woman she encounters. Bri has been featured on NBC's The Today Show, Forbes, Inc., Medium, Free Enterprise, Kickstarter, and PBS. In 2016, she received the Outstanding Small Business award from the Los Angeles Mayor's Office.

Listen And Learn:

• How to be in control of your “internal state of being.”
• How to be “in joy,” even when doing the things that you might not like doing.
• The importance of surrendering control so that you can be open to the “nudge from the universe.”
• How a lack of commitment creates stagnation.
• Why intuition is something that you must actively engage with every single day.

TO FIND BRI'S BOOK, PERMISSION TO LEAP, CLICK HERE.

TO FIND BRI SEELEY ON LINKEDIN, CLICK HERE.

David Sasson is the president of overstockArt.com. His strengths are business strategy, innovative solutions, marketing and sales, and general business management and leadership. His leadership focus is on building a team of individuals that are committed to their growth goals and the exciting environment that they are building.

Listen And Learn:

• The rewards of going above and beyond for your customers.
• His philosophy of building cathedrals rather than laying bricks.
• The value of personally reaching out to your most important customers to get honest feedback.
• Building customer count and brand affinity.
• The importance of repeat customers.

TO LEARN MORE ABOUT  OVERSTOCK ART, CLICK HERE.

TO FIND DAVID SASSON ON LINKEDIN, CLICK HERE.

In his role as director of product marketing at Datorama, Jay Wilder supports more than 2,000 leading brands, agencies, publishers, and platforms worldwide, and brings a radically different approach to marketing analytics with an (AI) machine learning powered end-to-end platform that integrates, standardizes, and visualizes marketing data for deep analysis and insights. He is an expert on digital marketing, content marketing, customer stories and community building, sales enablement and readiness, market/competitive analysis, and all things data-driven marketing.

Listen And Learn:

• How Datorama uses data to inform, focus on the details, and then to focus out and tell a story.
• The impact of data-driven marketing on brands.
• How to standardize, integrate, and automate all of your data.
• The importance of understanding data manipulation, data integrity and accuracy, and data ownership.
• How to deal with the “bottleneck of data.”

TO LEARN MORE ABOUT  DATORAMA, CLICK HERE.

TO FIND JAY WILDER ON LINKEDIN, CLICK HERE.

Lifelong entrepreneur Steve Weiss is founder of MuteSix, a performance marketing powerhouse and the most awarded Facebook social advertising agency in the U.S. In 2017, MuteSix was named one of Inc. magazine's “Best Workplaces” and ranked #341 on the Inc. 5000 list of fastest-growing private companies. Steve is a highly regarded speaker on entrepreneurship, eCommerce, and Facebook advertising. He has been a featured speaker at Mumbrella, Affiliate World Europe, the Digital Growth Summit, the Seller Summit, and can be heard weekly on the “Spend $10K a Day” digital media podcast.

Listen And Learn:

• About the intersection between shared media and content creation.
• How people engage with content and his strategies for content amplification.
• The importance of defining the solution a piece of content is going to solve.
• About the tumultuous and ever-changing world of Facebook.
• How to use social selling strategies to drive customer acquisition.

TO LEARN MORE ABOUT  MUTESIX, CLICK HERE.

TO FIND STEVE WEISS ON LINKEDIN, CLICK HERE.