StrategyCast

StrategyCast

By Lori Jones from Avocet CommunicationsBusinessMarketing
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StrategyCast episodes

  • Episode 103: Mission, Vision, and Values, with Dug McGuirk of Palm Healthcare

    SHOW NOTES

    Dug is an accomplished entrepreneur, musician, producer and transformational inspirational speaker. He is a Master Practitioner and Licensed Trainer of NLP and Neo Ericksonian Hypnosis. Dug was a top speaker/trainer for Tony Robbins and co-authored Multiple Streams of Inspiration with Jack Caneld. He is VP of Training and Development at Palm Healthcare in Delray Beach, Florida.

    His greatest passion is to help human beings achieve their full potential to live their dreams. His training and experience have given him keen insights and skills to support his clients to “Feed their Passion, and Starve their Fear”.

    Listen and Learn:

    • Why an organization is a family
    • That the bigger the company the harder the communication is
    • How to have a flexible approach 
    • How to create raving fans, both internally and externally  
    • The importance of allowing people to be vulnerable 

    TO LEARN MORE ABOUT PALM HEALTHCARE, CLICK HERE.

    TO FIND DUG ON LINKEDIN, CLICK HERE.

    41 min
  • Episode 102: Living the American Dream, with Nitin Chhoda of Total Activation LLC

    SHOW NOTES

    Nitin Chhoda is an immigrant who arrived in the US penniless in 2002, in a post 9-11 world. Delivered pizza, slept in his car, and didn't have money for winter clothes, but always a hustler. Became a licensed physical therapist, entrepreneur, author and public speaker in 2007. Now owns and runs several multi-million dollar companies with 30+ employees worldwide.

    He is the author of "Total Activation: The 5 Step Fitness Mantra". It is a dynamic new approach to weight loss and personal wellness. It is a system modeled in three stages of change: Identity, Compare, Integrate (ICI) which has 5 components: Emotional, Physical, Social, Spiritual and Intellectual (EPSSI).

    In connection, Nitin has created a skincare and nutrition line - products that work in synergy to activate the best version of you. Since its launch in April 2014, our team has grown and our nutrition and skincare products have been purchased by thousands of customers largely by word of mouth. We have bootstrapped the entire way. We're now happily providing nutrition and skincare products to customers in 7 countries.

    As a licensed physical therapist, Nitin is also a co-owner of an industry-leading electronic medical records software, In Touch EMR, which offers scheduling, clinical documentation, billing, practice management and referral generation modules for physical therapists.

    Listen and Learn:

    • Why you need to surround yourself with people who make you happy
    • The difference between customer service and customer focus
    • How to stay ahead of disruption
    • The importance of horizontal integration

    TO LEARN MORE ABOUT TOTAL ACTIVATION, CLICK HERE.

    TO FIND NITIN'S BOOK, "TOTAL ACTIVATION: THE 5 STEP FITNESS MANTRA", CLICK HERE

    TO FIND NITIN ON LINKEDIN, CLICK HERE.

    38 min
  • Episode 101: Communicating the Brand, with Kelly Conroy of Kneaders Bakery & Cafe

    SHOW NOTES

    Kelly Conroy, the Director of Marketing for Kneaders Bakery and Cafe, is a seasoned marketing industry professional with experience managing the advertising campaigns of both large and small clients in a variety of industries. Prior to joining Kneaders, Conroy worked as an Associate Director at Salt Lake City advertising agency, The Summit Group, where his professional focus turned to the food industry including Subway Restaurants.

    Conroy supervised the advertising strategy for 4,800 locations within 41 markets throughout the United States. As Director of Marketing for Kneaders, Conroy manages all marketing and promotional campaigns at the local and national level for the brand’s 57 locations throughout seven states. His focus on clean, quality images, accompanied by his genuine approach to branding, has contributed to the 100% growth in total sales the brand has experienced over the past three years.  

    Listen and Learn:

    • How to get buy-in from your internal team
    • The importance of the in-store experience
    • How to define your brand essence
    • Why PR is an essential part of branding
    • What a customer has in heart and why that matters

    TO LEARN MORE ABOUT KNEADERS BAKERY & CAFE, CLICK HERE.

    TO FIND KELLY ON LINKEDIN, CLICK HERE.

    42 min
  • Episode 100: The Game has Changed, with Stephen Woessner of Predictive ROI
    SHOW NOTES

     

    Stephen Woessner is CEO of Predictive ROI and the host of the brilliant Onward Nation podcast.  He is the author of three bestselling books, The Small Business Owners Handbook to Search Engine Optimization, Increase Online
    Sales Through Viral Social Networking, and Profitable Podcasting: Grow Your Business, Expand Your Platform, and Build a Nation of True Fans.

    Listen and Learn:

    • How a podcast becomes the Trojan Horse of selling
    • The importance of content in thought leadership
    • How a podcast can create 30-40 pieces of content
    • Why you need to check the vitals of your business
    • How to create engagement with your internal team using podcasting

    TO FIND STEPHEN'S BOOKS, CLICK BELOW.

    • The Small Business Owner’s Handbook to Search Engine Optimization
    • Increase Online Sales through Viral Social Networking.
    • Profitable Podcasting: Grow Your Business, Expand Your Platform, and Build a Nation of True Fans.

    TO FIND STEPHEN ON LINKEDIN, CLICK HERE.

    40 min
  • Episode 99: Leadership Moments with Molly Shepard and Peter Dean of The Leader's Edge and Leaders By Design

    SHOW NOTES

     

    Molly D. Shepard is President and Chief Executive Officer of The Leaders Edge/Leaders By Design, a company dedicated to the advancement of executive and high-potential leaders. She has more than 30 years of experience in career counseling, leadership development, executive coaching and executive search.

    Peter J. Dean, Ph.D. heads Leaders By Design, the men's leadership development and executive coaching division of The Leaders Edge. With over 30 years of national and international experience in the industry, Peter bases his executive coaching and consulting on current reviews of literature and research from the ever-expanding field of leadership development and the best practices in leadership development and executive coaching.

    Listen and Learn:

    • What is situational leadership
    • How management and leadership are different
    • Why leadership is not about the leader
    • Discover how good leaders listen
    • Why men and women have different leadership styles

     

    TO FIND MOLLY AND PETER'S BOOK: "THE BULLY-PROOF WORKPLACE", CLICK HERE.

    TO FIND MOLLY ON LINKEDIN, CLICK HERE.

    TO FIND PETER ON LINKEDIN, CLICK HERE.

    42 min
  • Episode 98: Putting Passion Before Profit, with Chris Hallberg of Traction

    SHOW NOTES

    Chris Hallberg one of Inc. magazine’s Top 50 Leadership and Management Experts has been taking big risks and getting outside of his comfort zone his entire life.

    He joined the Army National Guard Military Police at 17, was an officer at a Maximum Security prison at 20. By the ripe age of 23, he was a Sergeant in both organizations leading other officers and soldiers in dynamic and challenging environments.

    After serving in uniform, he began his career in sales and marketing and quickly became the #1 producing Sales Representative. Chris then leveraged all of his leadership experience and training and then led several sales teams to success.  As Sales Manager, he took a $3M Remodeling company and helped them grow to $8M in 3 years, and then as VP of Sales took a $9M Restoration company and led them to $20M in revenue in just 1 year.  After two years over $25M in revenue, the company was successfully sold to a private equity group.

    Chris then started his own energy efficient remodeling business in 2009 at the onset of the “great recession” and despite difficult market conditions he quickly scaled the business to $2M in sales, and sold the company after two years of profitable operations with over 20% Net Profit to the bottom line.

    After selling his business Chris started to help other entrepreneurs with their businesses while coaching several entrepreneurs he noticed that the majority of business owners were basically just “Making it up every day” so he looked for a solution to help them. In early 2014 He found it, it’s called EOS® or the Entrepreneurial Operating System® and became one of 50 Certified EOS Implementers nationally. He has been personally trained by EOS creator and best-selling author of Traction-Get a grip on your business Gino Wickman.  Chris uses EOS as the main “Framework” for all of his coaching engagements with entrepreneurial leadership teams across the nation.

    Chris has successfully leveraged his time serving in uniform with all of his business experience to “Meld” both worlds together as “The Business Sergeant” and is currently working on his first book titled “The Business Sergeants’ Field Manual, Military Grade Business Execution, without all of the Yelling and Push-ups!”  He provides a fun, fast-paced learning environment that keeps his leadership teams highly engaged by teaching simple, practical tools that are proven to help you “Break through the ceiling”, and propel your company to new heights.

    Listen and Learn:

    • Why leaders need to ask themselves, "Am I committed?"
    • How to rebuild passion
    • Discover how to put passion before profit
    • Why business leaders need to have the right mix of employees
    • How to know if you are a leader worth following

    TO FIND CHRIS' BOOK, "THE BUSINESS SERGEANT'S FIELD MANUAL, MILITARY GRADE BUSINESS EXECUTION WITHOUT ALL THE YELLING AND PUSH-UPS", CLICK HERE.

     

    FOR A SNEAK PEEK OF CHRIS'S BOOK, CLICK HERE.

     

    TO FIND CHRIS ON LINKEDIN, CLICK HERE.

    48 min
  • Episode 97: Leveling Up, with Chris Hallberg of Traction

    SHOW NOTES

    Chris Hallberg one of Inc. magazine’s Top 50 Leadership and Management Experts has been taking big risks and getting outside of his comfort zone his entire life.

    He joined the Army National Guard Military Police at 17, was an officer at a Maximum Security prison at 20. By the ripe age of 23, he was a Sergeant in both organizations leading other officers and soldiers in dynamic and challenging environments.

    After serving in uniform, he began his career in sales and marketing and quickly became the #1 producing Sales Representative. Chris then leveraged all of his leadership experience and training and then led several sales teams to success.  As Sales Manager, he took a $3M Remodeling company and helped them grow to $8M in 3 years, and then as VP of Sales took a $9M Restoration company and led them to $20M in revenue in just 1 year.  After two years over $25M in revenue, the company was successfully sold to a private equity group.

    Chris then started his own energy efficient remodeling business in 2009 at the onset of the “great recession” and despite difficult market conditions he quickly scaled the business to $2M in sales, and sold the company after two years of profitable operations with over 20% Net Profit to the bottom line.

    After selling his business Chris started to help other entrepreneurs with their businesses while coaching several entrepreneurs he noticed that the majority of business owners were basically just “Making it up every day” so he looked for a solution to help them. In early 2014 He found it, it’s called EOS® or the Entrepreneurial Operating System® and became one of 50 Certified EOS Implementers nationally. He has been personally trained by EOS creator and best-selling author of Traction-Get a grip on your business Gino Wickman.  Chris uses EOS as the main “Framework” for all of his coaching engagements with entrepreneurial leadership teams across the nation.

    Chris has successfully leveraged his time serving in uniform with all of his business experience to “Meld” both worlds together as “The Business Sergeant” and is currently working on his first book titled “The Business Sergeants’ Field Manual, Military Grade Business Execution, without all of the Yelling and Push-ups!”  He provides a fun, fast-paced learning environment that keeps his leadership teams highly engaged by teaching simple, practical tools that are proven to help you “Break through the ceiling”, and propel your company to new heights.

    Listen and Learn:

    • What the 6 key components of business are
    • How a straightforward, direct leadership style is the most effective
    • Discover why Chris says, "Humans have a 90-day attention span"
    • Why business leaders should be slow to hire and quick to fire
    • How building a culture of accountability benefits everyone 

    TO FIND CHRIS' BOOK, "THE BUSINESS SERGEANT'S FIELD MANUAL, MILITARY GRADE BUSINESS EXECUTION WITHOUT ALL THE YELLING AND PUSH-UPS", CLICK HERE.

    TO FIND CHRIS ON LINKEDIN, CLICK HERE.

    46 min
  • Episode 96: Culture Starts at the Top, with Bedros Keuilian of Fit Body Bootcamp

    SHOW NOTES

    Bedros Keuilian is a best-selling author, speaker and business consultant. He's the founder and CEO of Fit Body Bootcamp, one of the nation’s fastest-growing franchises and an investor in over a dozen companies ranging from software, digital ad agencies and coaching and consulting services.

    He's known as the hidden genius that entrepreneurs, best-selling authors, and thought leaders turn to when they want to create high-level mastermind and coaching programs, quickly scale their businesses.

    His sales, marketing, and business systems are the secret weapon used by thousands of successful digital marketers and entrepreneurs who want to reach more high paying clients and customers without the use of unpredictable or sleazy marketing tactics.

    An immigrant from a communist country turned hugely successful entrepreneur, Bedros uses the stage, TV and social media platforms to share his personal Immigrant Edge and American Dream story to help inspire audiences worldwide to reach their fullest potential.

    Listen and Learn:

    • Why your purpose should be your driving factor
    • How to make your team better
    • Discover the art of being fully transparent
    • Why coming from a place of service will make you successful
    • How curiosity creates an entrepreneur

    TO LEARN MORE ABOUT FIT BODY BOOT CAMP, CLICK HERE. 

    TO FIND BEDROS ON LINKEDIN, CLICK HERE.

    42 min
  • Episode 95: Covering the Globe, with David M. R. Covey of SMCOV

    SHOW NOTES

    David M. R. Covey has been CEO & Co-Founder of SMCOV since October 2010. Covey was previously the Co-Chief Operating Officer of the FranklinCovey Company. Other positions he held at FranklinCovey include General Manager & Senior Vice President, US Sales & Delivery, President of FranklinCovey International, President of FranklinCovey Japan and Managing Director of FranklinCovey Australia.

    David was also employed at Procter & Gamble and American Express. Covey earned his undergraduate degree from Brigham Young University and his MBA from Harvard University.

    Listen and Learn:

    • Why changing your perspective can change everything
    • How to succeed in business
    • Discover the art of influencing and impacting people for good
    • Why a leader needs to lead the path
    • How to create a vision and a pathway to unleash human potential 

    TO FIND DAVID'S BOOK, "TRAP TALES", CLICK HERE. 

    TO FIND DAVID ON LINKEDIN, CLICK HERE.

     

    42 min
  • Episode 94: Growing your People, with David Long of MyEmployees

    SHOW NOTES

    David Long is a Speaker, Award-winning Author, World Class CEO and “Student of the Game of Business.” He is Founder/CEO of MyEmployees, a 29-year-old firm in the Top 1% Worldwide in the Employee Engagement and Recognition industry and  his company was recently listed in INC Magazine's "INC 5000 Fastest Growing Companies in America."   His company, MyEmployees, has developed a three-pronged approach to engage your team and make them fiercely loyal to you their leader by surveying them, then providing a dashboard showing you the results. Next, they provide online training modules to make you a more powerful leader and assign your own personal "Engagement Coach" to stay focused, accountable and successful.   David and his award-winning team have also been written about in three other books by noted leadership authors and experts in the field.

    Listen and Learn:

    • Why you should start a book club with your employees
    • How to take 30 weeks off a year
    • Discover the importance of systems in business
    • Why recognizing your employees is so important
    • How to develop your people

    TO FIND DAVID'S BOOK, "BUILT TO LEAD", CLICK HERE. 

    TO FIND DAVID ON LINKEDIN, CLICK HERE.

    TO FIND DAVID'S EMPLOYEE RECOGNITION REMINDER CHART, CLICK HERE.   TO FIND DAVID'S EMPLOYEE TURNOVER CALCULATOR, CLICK HERE.   TO FIND DAVID'S CRITERIA TRACKING SHEETS, CLICK HERE.
    44 min

About StrategyCast

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The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to…