StrategyCast

SHOW NOTES

Tiffani Bova is the global customer growth and innovation evangelist at Salesforce. Recognized in 2014 as one of the most Powerful and Influential Women in California by the National Diversity Council, Top 50 Marketing Thought Leaders by Brand Quarterly Magazine in 2016 and Inc. Magazine’s 37 Sales Experts You Need to Follow on Twitter. Bova is a highly sought after keynote speaker having delivered over 250 keynote presentations around the globe to over 300,000 people on sales transformation and business model innovation. A regular contributor to HuffPost, Harvard Business Review, Wharton Business Radio on SiriusXM and Forbes plus various industry leading podcasts on sales, marketing, and digital business.

Prior to Salesforce, she spent 10 years at Gartner as a vice president, distinguished analyst, and research fellow, covering sales transformation and indirect channel innovation. She won the Gartner Thought Leadership Award for her comprehensive body of work on the Future of Sales.

Before her time at Gartner, Bova spent 15 years in various sales and leadership positions, managing both start-up and Fortune 500 sales organizations, and she still considers herself a ‘recovering seller.’

Bova is originally from Honolulu, Hawaii, where she attended Punahou High School, she is a graduate of Arizona State University and The Executive Program at Wharton School of Business at the University of Pennsylvania.

Listen and Learn:

• Why continuing education is so important
• How to be responsive instead of prescriptive
• Discover how to set your sales team up to succeed
• Why marketing and sales need to work together
• How to cut through the noise and clutter

TO LEARN MORE SALESFORCE CLICK HERE. 

TO FIND TIFFANI ON LINKEDIN, CLICK HERE.

SHOW NOTES

Thomas Rock Lindsay helps small and medium-sized employers save money and time by relieving them of employer responsibilities, improve workplace safety, and increase their level of regulatory compliance.... plus a whole lot more!

He resigned from his position as the COO of Vensure Employer Services earlier this year and went from being a PEO operations guy for the past 24 years to a sales guy. He decided it was time join the dark side....sales. And now that he is a Vensure Marketing Group, he is able to apply his operations experience, and knowledge of Vensure's interworking, to deliver the best customer experience possible. That is why partnering with him is the absolute best choice for accessing Vensures PEO services.

Thomas co-founded Vensure in 2004 with his Uncle and was the CEO until 2012 and the COO until mid-2016. He has been in the PEO industry since 1993!

Thomas also has a podcast delivering employer intelligence to small business owners and is about 30 days away from becoming a ClickFunnels Certified Partner. ClickFunnels is a complete solution for creating online sales funnels to grow your company by converting traffic into customers.

Listen and Learn:

• Why you need to share the company goals with your employees
• How to manage your time effectively
• Discover how podcasts can create a following
• Why marketing is one of the most critical functions of the business
• How to prepare for a termination

TO LEARN MORE ABOUT HUMANLY HR, LLC, CLICK HERE. 

TO LEARN MORE ABOUT SMALLBIZ BRAINIAC, INC, CLICK HERE. 

TO FIND THOMAS ON LINKEDIN, CLICK HERE.

SHOW NOTES

Carl has a BS in Civil Engineering from the University of Delaware. He is a licensed Professional Engineer in Pennsylvania and New Jersey. Carl started in the construction trades to work his way through high school and college.

After graduation, Carl was hired by URS, a global leader in engineering and construction, as an engineer leading environmental cleanup projects as a general contractor. Carl then learned the land development business from the inside as a project manager for Nave Newell, a land development engineering company. Carl founded the Carl Wright Group in 1998 as a way to combine his passion for real estate, engineering,  and construction.

Listen and Learn:

• How to set goals and keep them
• What Carl's three most important leadership qualities are
• Discover the power of the daily huddle
• Why tenacity is key to success
• How podcasts fit into your marketing plans

TO FIND CARL ON LINKEDIN, CLICK HERE.

SHOW NOTES

As an avid healthy lifestyle expert, Bill works with emerging brands as well as mid-sized companies on everything from brand & sales channel strategy, finance, operational challenges and product innovation.  He has held positions of VP of Marketing at Kinko’s, EVP of GAIAM and has been a co-founder of OurHouse (environmentally safe cleaning products).  He has also worked as agency director at public relations firm Fresh Ideas Group. For the past 15 years, he’s been a consultant, public speaker and trainer in the LOHAS and Natural & Organic Industry.

In addition, Bill was previously a member of The Boulder Farm Team – a strategic consulting firm and after that, a partner with Big Picture Brands – a consulting group dedicated to helping early-stage food and beverage brands expand nationally. Presently he is in the early stages of forming a new company called Co-Lab that works on high-level strategic issues for brands in diverse industries. He is the past President of the Board for Naturally Boulder, a trade association in Boulder with 1000 members and 150 sponsoring companies all involved in the healthy living and food space.  He lives and works in Boulder Colorado.

Listen and Learn:

• What the difference between intrapreneurs and entrepreneurs
• Why a variety of ways are needed to reach a target audience
• Discover how entrepreneurs think differently
• How important the social side of a brand is
• How brands become ionic over time

TO FIND BILL ON LINKEDIN, CLICK HERE.

SHOW NOTES

Gal is an award-winning technology veteran. He is the co-founder and CEO of ShopSnap, a modern e-commerce platform and the founder and CEO of Inverted Software, a software consulting firm in Los Angeles CA. With over twenty years of software experience, his designs are responsible for powering fortune 500 companies in multiple industries.

Gal led international teams on major financial, media and entertainment, gaming and e-commerce projects. Some of his projects include Microsofts Windows 8 download manager, the Volusion ecosystem, Rockstar Games online store and ShoppingCart.NET, which he wrote as a pet project and was the most downloaded .NET shopping cart on the Microsoft App Gallery.

Gal is also an open source community supporter and contributor with projects ranging in capacity from parallel workflow processing frameworks to extensible caching systems. He is an avid blogger and enjoys passing his extensive software knowledge on to upcoming talent.

Listen and Learn:

• Why friendship leads to trust
• Why trust creates good communication
• Discover Gal's 6 key pieces of leadership
• Why determination is key to success
• How content marketing can elevate a brand

TO LEARN MORE ABOUT SHOPSNAP, CLICK HERE. 

TO FIND GAL ON LINKEDIN, CLICK HERE.

Over the past two decades, Doug has led multiple companies to success including a financial services company where it went from a small sole proprietorship in 1997 to its 2008, 2009 and 2010 selection by Inc. Magazine as one of the fastest-growing private companies in America.

Ranked No. 408 in ’08 on the Inc. 5000 list, that company has risen to become a major employer in the Dallas/Fort Worth area and is recognized nationally as a leader in the financial services industry.

Doug grew up in rural East Texas and relocated to the Dallas area in the 1990's. Married at 19, Doug worked in the automotive and mobile electronics industries where he made a name for himself as a hardworking, honest, and customer-oriented professional.

After a major accident, he soon experienced the financial strain that occurs when faced with growing expenses and worsening credit. He came to understand – via his firsthand experience – that anyone in today’s society, regardless of income or education, can come to financial ruin without an understanding of our credit system and knowledge of how to make it work for them rather than against them.

With resolve and attention to detail, Doug carefully investigated the ways to 6improve his credit score and, most importantly, educated himself on how to maintain it once regained. It is a detailed process, and Doug soon found himelf helping others to improve their scores and teaching them how to maintain excellent credit. In 1997 he founded RMCN Credit Services, Inc.

Along the way, one of his employees, James Penny, introduced Doug to Ambit Energy in the Fall of 2013. "I was very impressed by the growth of Ambit in such a short period of time and the amount of commissions paid out to the consultants," says Doug.

Doug shares that he started his Ambit business to create an "additional stream of income that can cover ALL of my monthly expenses including two children going to college…"

Listen and Learn:

• Why the speed of the leader, is the speed of the team
• Discover how segregation of duties and cross training work together
• Why defined goals are imperative
• How to ask your clients for organic reviews
• Why referrals are the best kind of marketing

TO FIND DOUG ON LINKEDIN, CLICK HERE.

Nat is a trailblazer and big ideas guy with a famous appetite for finding the hidden potential in people and organizations everywhere, and doing what he’s told can’t be done. Since his youth in Hong Kong Nat has explored various ventures in engineering design, global trade, technical problem-solving, organizational transformation, and political reform.

The hallmark of each of these efforts is simple: deliver results.In 2001, aged 28, Nat co-founded Stroud International and later as CEO has led its growth into a global business, delivering unparalleled performance improvement results for businesses across the world. Nat’s Abundant Thinking mindset serves as Stroud’s guiding compass, and his vision for personal and professional development

In 2001, aged 28, Nat co-founded Stroud International and later as CEO has led its growth into a global business, delivering unparalleled performance improvement results for businesses across the world. Nat’s Abundant Thinking mindset serves as Stroud’s guiding compass, and his vision for personal and professional development have helped Stroud win more of Consulting Magazine’s “Best Small Firm to Work For” awards than any firm in history.

In 2015 Nat co-founded ReConsider, expanding his mission of unleashing potential beyond business and into the American democracy. His long-term vision is to re-build the middle-ground in US politics and enable the US political system to expand prosperity for all Americans into the 21st century. Here he co-authored Wedged, which examines the root causes behind American political polarization.

In 2016, he launched his latest project, Stop Guessing, aimed at developing a million great problem-solvers to solve the hardest and most pressing problems facing the world.

Listen and Learn:

• Why you need to stop guessing
• Discover that doing nothing, is better than doing the wrong thing
• What "smelling the problem" means
• Why disruptive ideas are imperative
• How to become a good problem solver

TO FIND NAT'S BOOK, CLICK BELOW.

• Stop Guessing

TO FIND NAT ON LINKEDIN, CLICK HERE.

Marketing professional, speaker, and writer Don Osmond focuses on authentic marketing to help businesses develop sound branding strategies. Widely regarded as a marketing and communications thought leader, he works with clients to develop the genuine narrative of their companies, which becomes the foundation for their branding and messaging.

Son to international entertainment icon Donny Osmond, his approach to marketing incorporates lessons from the entertainment industry. After years of education and experience, he knows firsthand that good marketing requires truth-telling and invitation, not spin. Don believes that authenticity is the only true value proposition that a company can offer, so he serves his clients by developing genuine story-based marketing and authentic marketing strategies.

Don lives in Austin, Texas with his wife Jessica and two tiny storytellers-in-training, Truman and Leo. He loves hiking, biking, and camping, all of which are easily accomplished in this city full of green spaces.

Listen and Learn:

• Why you need a foundational story
• Discover why brands need to embrace mistakes
• Why not all clients are good clients
• Why brands need to embrace risks
• How to keep people's attention

TO FIND DON ON LINKEDIN, CLICK HERE.

For over 25 years, Keith has led tech companies, from basement startups to Fortune 500, to achieve explosive growth by: 
1) Leading disruptive innovation and creating award-winning offerings that delight, captivate, and change the behavior of consumers
2) Developing and implementing integrated product, go-to-market, partnering, and capital strategies that outflank entrenched competition
3) Building, leading, and inspiring high-performance, cross-functional teams to drive both steady growth through operational best practices and step-function growth through innovation.

Listen and Learn:

• Why you need both, marketing and an amazing product or idea
• Discover the importance of building a huge toolkit of capabilities
• Where disruption comes from
• Why you need to be resolute in your decision but flexible in your approach
• How calculated risk help you succeed

TO FIND KEITH ON LINKEDIN, CLICK HERE.

Author, speaker, and creative Randall Kenneth Jones has built a marketing and public relations portfolio that includes such respected household names as TJMaxx, Pier 1, Walgreens, Carter’s, GEICO, Sears, The Washington Post & The Wall Street Journal.

After Jones’ 2010 move from Washington, D.C., to Naples, Florida, the award-winning writer & creative director approached the Naples Daily News and offered to write an independent newspaper column—a blend of personal & professional development. For the next few years, the Jones personally arranged to conduct over 100 best-practices interviews. His subjects included Pat Benatar, Brian Boitano, Carl Edwards, Jeffrey Hayzlett, Shirley Jones, Sonny Jurgensen, Sue Monk Kidd, Hoda Kotb, Colin Mochrie, Suze Orman, General Barry McCaffrey, Cynthia Rhodes, Tommy Tune, Vanessa Williams and many more. 

With a Foreword by Peggy Post (The Emily Post Institute) and an Introduction by Erin Brockovich, Jones’ subsequent book, ‘Show Me: Celebrities, Business Tycoons, Rock Stars, Journalists, Humanitarians, Attack Bunnies & More!’ was published in late 2016. 

Having spent most of his life as an actor and improviser, Jones is happiest before an audience. His favorite stage roles include: The Monster/Young Frankenstein, Professor Callahan/Legally Blonde, Roger DeBris/The Producers, Bottom/A Midsummer Night’s Dream and a gender-bending Jane Hudson in Whatever Happened to Baby Jane? For Jones, time on stage is a blissful extension of the creativity-fueled lifestyle he is so blessed to enjoy.

Listen and Learn:

• Why you should be an active listener
• Discover the importance of positive communication
• Why creative thinking and innovation are vital
• What authentic self-expression is and how to obtain it
• How idea generation has evolved

TO FIND RANDY'S BOOK "SHOW ME", CLICK HERE.

TO FIND RANDY ON LINKEDIN, CLICK HERE.