StrategyCast

StrategyCast

By Lori Jones from Avocet CommunicationsBusinessMarketing
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StrategyCast episodes

  • How This CMO Turned “Vanity Metrics” Into Real ROI, feat. Charlie Treadwell

    Stop wasting your marketing budget on vanity metrics! Get the real playbook for tying marketing to revenue, winning C-suite trust, and wielding AI for business growth.

    And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

    ==Let's Break It Down==

    • 05:44 Revenue Ties Trump Vanity Metrics
    • 08:23 "Sales Needs Marketing Air Cover"
    • 14:41 Challenges of Multi-Touch Attribution
    • 16:19 "Balancing Data Tracking with Direct Inquiry"
    • 19:04 Revenue-Driven Opportunity Alignment
    • 25:05 "Driving Revenue: Key to Justification"
    • 27:50 Strategic AI Implementation in Business
    • 30:06 Prioritizing Personalization in Prospecting
    • 32:41 Automated Sales Brief Generation


    ==Where You Can Find Us==

    1. Website: https://strategycast.com/
    2. Instagram: https://www.instagram.com/strategy_cast/
    3. Facebook: https://www.facebook.com/strategycast


    ==Leave a Review==
    Hey there, StrategyCast fans!
    If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

    43 min
  • The Strategy for Turning Complex Products Into Marketing Wins, feat. Jen Scholten

    Stop losing sales to confusion! Get the secret formula for turning complex products into business wins with clear, bold marketing. This episode is packed with real talk, mindset shifts, and strategies you can use TODAY.

    And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

    ==Let's Break It Down==

    • 04:22 Strategic Patience in Marketing
    • 07:29 Persistent Engagement with C-Suite
    • 11:40 Analytics: From Panic to Purpose
    • 16:55 Communicating Complexity in Tech Marketing
    • 20:06 "Always-On Branding Strategy"
    • 21:51 "People Build Lasting Business Bonds"
    • 26:24 "Maximize Post Exposure"
    • 28:19 Managing Marketing Expectations
    • 33:07 Project Management: Accountability Essentials
    • 36:18 "Essential Marketing Monitoring Tools"
    • 39:14 "Messaging's Role in Marketing Success"


    ==Where You Can Find Us==

    1. Website: https://strategycast.com/
    2. Instagram: https://www.instagram.com/strategy_cast/
    3. Facebook: https://www.facebook.com/strategycast


    ==Leave a Review==
    Hey there, StrategyCast fans!
    If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

    41 min
  • How Marketing Teams Collaborate for Smarter, Faster Product Launches, feat. Jill Mueller

    Break down the silos and boost your product launches! This episode reveals how syncing product and marketing teams early can sharpen positioning, shorten sales cycles, and create offerings your customers actually want.

    And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

    ==Let's Break It Down==

    • 05:16 Aligned Innovation through Collaboration
    • 10:16 Product Design: Who's It For?
    • 13:24 Product Development and Marketing Synergy
    • 15:17 Rapid AI Evolution and Adaptation
    • 19:35 End-to-End Platform Adoption
    • 21:50 Collaboration Between Product and Marketing
    • 25:23 "Align Marketing with Business Goals"
    • 29:01 Identifying Causes of Project Delays
    • 33:46 "Meeting Others Where They Are"


    ==Where You Can Find Us==

    1. Website: https://strategycast.com/
    2. Instagram: https://www.instagram.com/strategy_cast/
    3. Facebook: https://www.facebook.com/strategycast


    ==Leave a Review==
    Hey there, StrategyCast fans!
    If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

    35 min
  • Why Top Marketers Are Building Revenue-First Playbooks, feat. Mehak Chowdhary

    What’s holding marketing teams back from driving real growth? In this StrategyCast episode, you’ll get practical steps to connect your efforts to revenue, earn a true seat at the table, and turn marketing into your company’s growth engine!

    And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

    ==Let's Break It Down==

    • 05:18 "Marketing: From Service to Growth"
    • 11:00 Enterprise Brand Repositioning Insights
    • 14:45 Reevaluating Customer Understanding
    • 17:24 Marketing Impact Takes Time
    • 20:17 "Timing and Micro Optimizations"
    • 23:54 Measuring Marketing Visibility Challenge
    • 29:01 Bottom-Up Conversion Strategy
    • 32:09 Building Market Need and Trust
    • 34:00 DIY Data Tracking with Excel
    • 37:01 Basic Math for Business Strategy


    ==Where You Can Find Us==

    1. Website: https://strategycast.com/
    2. Instagram: https://www.instagram.com/strategy_cast/
    3. Facebook: https://www.facebook.com/strategycast


    ==Leave a Review==
    Hey there, StrategyCast fans!
    If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

    42 min
  • The Marketer’s Playbook for Leading Through Rapid Change, feat. Rachel Layton Smith

    What does it take to thrive in nonstop marketing chaos? In this episode of StrategyCast, get real-world tactics for staying focused, outsmarting uncertainty, and building a high-performance mindset, so you lead teams and brands through any storm with confidence!

    And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

    ==Let's Break It Down==

    • 04:43 Restaurant Industry Challenges
    • 09:08 Instinctual Tools for Resilience
    • 12:54 "Mindset Keys in Team Coaching"
    • 14:19 "Fostering a Warrior Mindset"
    • 18:53 Anticipate Business Trends Early
    • 23:09 Strategic Testing at Sky Zone
    • 26:12 Leadership Communication Challenges
    • 29:48 Cautiously Embracing Marketing Trends
    • 30:55 Thoughtful Franchising: Planning Over Impulse


    ==Where You Can Find Us==

    1. Website: https://strategycast.com/
    2. Instagram: https://www.instagram.com/strategy_cast/
    3. Facebook: https://www.facebook.com/strategycast


    ==Leave a Review==
    Hey there, StrategyCast fans!
    If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

    35 min
  • The No-Fluff Framework That’s Maximizing B2B Marketing ROI, feat. Chris Peer

    Is your B2B marketing burning cash instead of building real growth? Get the no-fluff framework that turns scattershot tactics into revenue wins! Uncover the key shifts around strategy, value, and ROI that fuel consistent results.

    And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

    ==Let's Break It Down==

    • 05:32 "Marketing Pillars: ROI, KPIs, Strategy"
    • 09:40 "10x ROI Strategy Blueprint"
    • 10:56 "Factors Affecting ROI Measurement"
    • 17:13 Finding Value Propositions in Business
    • 21:07 The Challenge of Differentiation
    • 23:01 Strategies for Business Differentiation
    • 28:19 "Marketing Strategy Essentials Guide"
    • 30:29 "Strategic Marketing Pillars Importance"
    • 35:10 Optimizing Website for Lead Generation


    ==Where You Can Find Us==

    1. Website: https://strategycast.com/
    2. Instagram: https://www.instagram.com/strategy_cast/
    3. Facebook: https://www.facebook.com/strategycast


    ==Leave a Review==
    Hey there, StrategyCast fans!
    If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

    38 min
  • The Secret Behind KitKat’s 95-Year Relevance (And What Marketers Can Learn) with Tracey Cooke

    Why do some brands stay beloved for decades while others fade away? In this episode of StrategyCast, you’ll pick up timeless marketing imperatives, learn how to build lasting relevance, and find out why bold, consistent strategy is your brand’s secret weapon!

    And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

    ==Let's Break It Down==

    • 04:46 "Emphasizing Brand Growth Fundamentals"
    • 09:55 "Understanding Brand Value and Assets"
    • 14:04 Transformational Demand Space Strategy
    • 16:18 "Consistency Unlocks Growth Opportunities"
    • 18:14 "Innovation vs. Market Longevity"
    • 24:00 Storytelling, Strategy, and Effective Communication
    • 26:48 Bravery: Essential for Breaking Sameness
    • 28:49 Marketing Strategy and Engagement Tools
    • 31:24 "KitKat's Cultural Fluency Success"
    • 34:35 Relevance vs. Resonance: KitKat's Impact
    • 40:18 Embracing Authenticity in Leadership


    ==Where You Can Find Us==

    1. Website: https://strategycast.com/
    2. Instagram: https://www.instagram.com/strategy_cast/
    3. Facebook: https://www.facebook.com/strategycast


    ==Leave a Review==
    Hey there, StrategyCast fans!
    If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

    43 min
  • From Scrappy to Scalable: The Bold New Blueprint for AI-Driven Marketing Teams with Breanne Byrne

    What happens when a small, reactive marketing team becomes an AI-powered growth engine? This episode of StrategyCast breaks down the exact steps, mindset shifts, and game-changing systems that can turn your department into a true strategic powerhouse!

    And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

    ==Let's Break It Down==

    • 06:54 Building a Data-Driven Team
    • 08:22 Rebranding and Marketing Playbook Launch
    • 13:43 From Execution to Strategic Growth
    • 17:38 Collaborative Implementation Approach
    • 20:34 Encouraging Team Growth and Self-Awareness
    • 22:08 Building Team Bonds Through Empathy
    • 26:48 AI Streamlines Designer's Ad Creation
    • 29:33 Collaborative Strategy Over AI Independence
    • 34:37 AI Boosts Content Creation Efficiency
    • 36:03 Integrated 360 Campaign Strategy
    • 40:13 "Team Brag Board Impact"


    ==Where You Can Find Us==

    1. Website: https://strategycast.com/
    2. Instagram: https://www.instagram.com/strategy_cast/
    3. Facebook: https://www.facebook.com/strategycast


    ==Leave a Review==
    Hey there, StrategyCast fans!
    If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

    42 min
  • How Elite Marketers Pivot Fast and Win During Industry Turbulence with Kim Minor

    What’s the real key to marketing resilience in turbulent times? In this episode of StrategyCast, learn how to turn economic shocks, talent shortages, and global shifts into strategic opportunities, so your brand thrives when others falter!

    And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

    ==Let's Break It Down==

    • 06:41 Marketing: Flexibility and Alignment
    • 07:55 Navigating Marketing's Uncertain Pathways
    • 12:39 Navigating Recession with Digital Transformation
    • 14:29 "IBM's Swift Holiday Pivot"
    • 18:05 "COVID's Early Days: Support Over Sales"
    • 21:52 Global Community Trust Through Partnership
    • 25:50 Adapting to Global Market Changes
    • 30:09 People-Centric Management Challenges
    • 34:36 "Maximizing Customer Success Stories"
    • 36:51 Leveraging Success Stories for Growth
    • 38:37 Supply Chain Targeted Marketing Strategies
    • 43:52 "Adaptive Business Model Success"


    ==Where You Can Find Us==

    1. Website: https://strategycast.com/
    2. Instagram: https://www.instagram.com/strategy_cast/
    3. Facebook: https://www.facebook.com/strategycast


    ==Leave a Review==
    Hey there, StrategyCast fans!
    If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

    45 min
  • The Right Way to Turn Your Podcast into a Lead Gen Machine with Donald Kelly

    What if your podcast became your best sales tool? In this episode of StrategyCast, learn how to turn listeners into loyal buyers, build real trust, and design a show your sales team will love. Get ready to boost ROI and become unforgettable in your B2B niche!

    And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

    ==Let's Break It Down==

    • 04:39 "Building a Sales Training Empire"
    • 09:24 Dialogue Fosters Strong Relationships
    • 13:07 "Podcast Host Longevity Concerns"
    • 14:24 "Brand Evangelists as Podcast Hosts"
    • 17:11 Podcast Guest Strategy Explained
    • 21:23 People-First Marketing Shift
    • 25:53 "LinkedIn Strategy Group Launch"
    • 28:52 "Join Our Free Community Resources"
    • 32:43 Aligning Sales Content Strategies
    • 34:55 "Client Testimonial and Content Strategy"
    • 37:02 Bi-Monthly & Seasonal Strategy
    • 41:19 Consistent Content Sharing Strategies


    ==Where You Can Find Us==

    1. Website: https://strategycast.com/
    2. Instagram: https://www.instagram.com/strategy_cast/
    3. Facebook: https://www.facebook.com/strategycast


    ==Leave a Review==
    Hey there, StrategyCast fans!
    If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

    47 min

About StrategyCast

From the publisher's feed

The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to…