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StrategyCast episodes
- Strategies that Helped Scale Marketing for Brands Like Adobe, Traeger, and AudioEye with Chad Sollis
What fuels the marketing success behind powerhouse brands like Adobe and Traeger? In this episode of StrategyCast, Chad Sollis reveals the proven strategies he’s used to scale marketing campaigns for some of the world’s most iconic companies. Learn how to create campaigns that connect deeply, convert consistently, and deliver lasting impact.
And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.
==Let's Break It Down==- 03:45 Digital Accessibility's Growing Importance
- 07:43 Test Messaging Before Mass Deployment
- 10:03 Traeger Product Strategy Interviews
- 15:52 "Importance of Problem Market Fit"
- 19:02 Content Atomization Strategy
- 21:18 "Generative Engine Optimization Shift"
- 24:23 Optimized Headlines Boost Podcast Growth
- 30:37 Accessibility Integration Boosts Efficiency
- 33:28 Revamping Summer B2C Strategy
- 38:16 Quizzes Boost Engagement and Sharing
- 40:05 "Understand Customer Behavior for Success"
==Where You Can Find Us==- Website: https://strategycast.com/
- Instagram: https://www.instagram.com/strategy_cast/
- Facebook: https://www.facebook.com/strategycast
==Leave a Review==
Hey there, StrategyCast fans!
If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!42 min - Do This to Increase Your Startup’s Leads by 40% in 6 Months with Emily Maxie
How can early-stage companies redefine their growth potential? Tune in to StrategyCast as we showcase the tactical shift from founder-led to marketing-led growth, proving marketing as a true revenue driver.
And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.
==Let's Break It Down==- 04:50 Evaluating Founder-Led Vendor Relationships
- 07:34 "Focusing on Positives and Feedback"
- 13:02 "Proving Marketing as Revenue Driver"
- 17:11 "Understanding Machine Learning's Impact"
- 20:10 Successful Gradual Market Strategy Development
- 24:18 Client Strategy & Performance Review
- 27:13 Navigating Change as New Marketer
==Where You Can Find Us==- Website: https://strategycast.com/
- Instagram: https://www.instagram.com/strategy_cast/
- Facebook: https://www.facebook.com/strategycast
==Leave a Review==
Hey there, StrategyCast fans!
If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!32 min - The Easiest Way to Supercharge Your Marketing With AI, feat. Cathy McPhillips
How is AI reshaping the marketing landscape? This week on StrategyCast, we're unpacking the art of blending AI with human insight for unbeatable marketing strategies. Tune in to elevate efficiency, craft compelling content, and position your brand at the forefront of innovation!
And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.
==Let's Break It Down==- 06:01 "Reallocating Time with AI Tools"
- 07:56 Data Analysis Enhances Decision-Making
- 11:26 Maximize Existing AI Tool Use
- 14:22 AI Enhancing Communication Strategy
- 17:47 AI-Powered Campaign Planning
- 21:00 Integrated Tools for Productivity
- 25:09 Avoiding AI-Generated Content Cues
- 28:28 Trademark Strategy
- 32:33 "Starting AI Initiatives in Companies"
- 34:06 AI Enhances Art for the Blind
==Where You Can Find Us==- Website: https://strategycast.com/
- Instagram: https://www.instagram.com/strategy_cast/
- Facebook: https://www.facebook.com/strategycast
==Leave a Review==
Hey there, StrategyCast fans!
If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!41 min - The Smartest Way to Connect Marketing to Business Growth with Rebecca Shaddix
What's marketing's role in building strategic bridges for business success? In this eye-opening StrategyCast episode, learn how to connect market strategies to business outcomes, set KPIs that matter, and empower your team for success!
And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.
==Let's Break It Down==- 03:19 Aligning Marketing with Business Impact
- 09:09 Unbounce's Effective AI Integration
- 10:29 "Data-Driven ROI Insights"
- 13:28 Collaborative Metrics Alignment Importance
- 17:05 Avoiding Time-Based KPI Errors
- 21:31 Limitations of NPS in Insights
- 25:55 Strategic Goal Setting for Investment
- 26:35 Strategic Goal Setting Insights
- 32:15 Principle-Based Decision Making
==Where You Can Find Us==- Website: https://strategycast.com/
- Instagram: https://www.instagram.com/strategy_cast/
- Facebook: https://www.facebook.com/strategycast
==Leave a Review==
Hey there, StrategyCast fans!
If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!36 min - The Most Strategic Way to Drive Demand in Healthcare Marketing with Adam Rosenberg
How does a small health tech startup stand out in a bustling industry? This StrategyCast episode shares the bold and awe-inspiring strategies of a rising star in healthcare marketing. Tune in to uncover how innovative marketing and AI strategies can turn challenging industry norms to your advantage!
And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.
==Let's Break It Down==- 05:45 Hands-On Marketing Expertise
- 08:39 Aligning Marketing with Business Strategy
- 09:44 EON's Transparent and Collaborative Marketing
- 13:18 Top 50 Healthcare Accounts Targeted
- 15:53 Brand Strategy: Driving Website Traffic
- 19:07 "Intelligence Layer, Not Incidental Finder"
- 22:16 Balancing Searchability and Innovation
- 28:08 Efficient Demand Generation Strategy
- 31:54 Targeted Conferences Over General Booths
- 35:23 Population Health Account Strategy
- 37:33 Leveraging Influencers in Healthcare Marketing
- 41:09 Facilitating Denver's Healthcare Networking
==Where You Can Find Us==- Website: https://strategycast.com/
- Instagram: https://www.instagram.com/strategy_cast/
- Facebook: https://www.facebook.com/strategycast
==Leave a Review==
Hey there, StrategyCast fans!
If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!44 min - How Marketing & HR Can Help Fix Employee Burnout (79% Are Struggling!) with Celia Fleischaker
Tackle employee burnout head-on with our insider secrets! In this StrategyCast episode, learn the innovative strategies to supercharge employee engagement and retention. Plus, find out how marketing can collaborate with HR to create a thriving work culture and transform your approach to internal communications!
And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.
==Let's Break It Down==- 06:05 Importance of retaining talent in tough environments.
- 09:29 Prioritize key segments; tailor messages accordingly.
- 11:44 Highlighting personal impact of HR and payroll solutions.
- 15:26 Focus group to enhance learning in marketing.
- 19:29 Stress persists; HR and marketing collaboration crucial.
- 22:34 Focus on manageable tasks; build incrementally.
- 24:26 Taking breaks boosts creativity and refreshes mindset.
==Where You Can Find Us==- Website: https://strategycast.com/
- Instagram: https://www.instagram.com/strategy_cast/
- Facebook: https://www.facebook.com/strategycast
==Leave a Review==
Hey there, StrategyCast fans!
If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!28 min - Why Most B2B Marketing Strategies Fail – And How to Avoid It – with Author Laurier Mandin
How do you make people exclaim, "I need that!" when they see your product? This StrategyCast episode is packed with insights on mastering buyer psychology and simplifying your strategy to captivate your audience's dog brain. Get ready to ignite instant attraction and transform resistance into eagerness!
And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.
==Let's Break It Down==- 04:36 Innovative AI tools bridge clients to products.
- 08:58 Marketing creates perceived needs and nonnegotiable desires.
- 12:27 The importance of immediate attraction in marketing.
- 14:02 Neocortex processes much slower than dog brain.
- 19:55 Apple excels at simplicity and impactful messaging.
- 22:22 Streamline B2B buying process to overcome blockers.
- 27:50 Connecting with future customer needs through innovation.
- 32:11 Marketing teams lack genuine product need experience.
- 35:55 Emotional triggers quickly provoke immediate consumer reactions.
- 40:00 Internal challenges, communication, data analysis, testing, restructuring.
- 42:12 Validation through testing ideas and data use.
==Where You Can Find Us==- Website: https://strategycast.com/
- Instagram: https://www.instagram.com/strategy_cast/
- Facebook: https://www.facebook.com/strategycast
==Leave a Review==
Hey there, StrategyCast fans!
If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!45 min - NEVER Overlook This Simple Trick to Build a Memorable Brand with Kriston Ohm
What's the secret behind transforming a classic cheese into an unforgettable brand? In this episode of StrategyCast, we're revealing the juicy strategic insights that elevated a familiar spreadable cheese to new, mouth-watering heights! Get ready to rethink brand storytelling and make your market presence irresistible!
And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.
==Let's Break It Down==- 05:50 Streamlining Cheese Shopping Experience
- 09:15 Unlocking Consumer Cheese Preferences
- 13:55 Defining Alouette's Brand Identity
- 17:01 "Lark's Twist in Alouette Campaign"
- 20:49 Unlocking Strategic Marketing Synergy
- 22:07 Character Design and Branding Strategy
- 25:28 Navigating Marketing Budget Challenges
- 30:51 Reflecting Unlocks Marketing Potential
- 33:28 "Unique Cheese Branding Challenge"
- 36:51 "Embrace Evolving Brand Ideas"
==Where You Can Find Us==- Website: https://strategycast.com/
- Instagram: https://www.instagram.com/strategy_cast/
- Facebook: https://www.facebook.com/strategycast
==Leave a Review==
Hey there, StrategyCast fans!
If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!41 min - Strategic Marketing Solutions That Turn Pain Points into Powerful Connections with Tracy Borreson
Struggling to pinpoint your perfect customer? Learn actionable insights to fine-tune your ideal customer profile for improved sales and marketing performance. We'll cover real-life strategies, the power of conversations, leveraging first-party data, and how even small businesses can collect valuable insights.
And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.
==Let's Break It Down==- 04:54 ICP vs Persona: Strategic vs Tactical
- 07:09 "Tools' Value Depends on Use"
- 12:24 Starbucks App: Personalized Customer Experience
- 14:09 Collecting Leads at Art Markets
- 19:22 AI vs. Human Insight in Conversations
- 22:21 "Lego Ideas: Community-Driven Creativity"
- 23:33 LEGO: From Sets to Creativity
- 28:09 Identifying Customer Pain Points
- 31:38 Buying Behavior Variability
- 34:39 Targeted Audience Engagement Strategies
- 38:18 Salespeople Initiating Conversations Strategies
- 40:33 Power of Genuine Conversations
==Where You Can Find Us==- Website: https://strategycast.com/
- Instagram: https://www.instagram.com/strategy_cast/
- Facebook: https://www.facebook.com/strategycast
==Leave a Review==
Hey there, StrategyCast fans!
If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!45 min - High-Impact Strategic Marketing Techniques for Rapid Growth with Rhys Williams
Plan your most successful year yet! In this episode, we’ll break down strategies for setting annual sales and marketing targets with expert insights on capacity planning. Learn how to align your entire go-to-market team, avoid common pitfalls, and master a process that keeps you on track all year.
And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.
==Let's Break It Down==- 05:28 Complete Capacity Planning Early
- 11:04 Balancing Capacity Plans and Expectations
- 13:03 Misaligned Business Strategy Pitfalls
- 16:18 Aligning Teams for Strategic Planning
- 20:52 Cross-Functional Collaboration Challenges
- 23:39 Data Accuracy: When It Matters
- 25:59 Streamlining Sales to Onboarding Process
- 28:40 Pipeline Segmentation and Sources
- 32:12 Pipeline Assessment Meeting
- 37:30 "Encouraging Betterment in Marketing"
==Where You Can Find Us==- Website: https://strategycast.com/
- Instagram: https://www.instagram.com/strategy_cast/
- Facebook: https://www.facebook.com/strategycast
==Leave a Review==
Hey there, StrategyCast fans!
If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!41 min
About StrategyCast
From the publisher's feed
The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to…
illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity.
Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite.
It is the wisest and most successful of leaders who know the value of advice, can listen, and can share their experiences with others. Whether you're a CEO, a CMO, a Marketing Director, or an entrepreneur who wears many hats, this podcast is for you.
For more information and show notes, go to strategycast.com. You can also follow @Strategy_Cast on Instagram, Facebook, and YouTube.
Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite.
It is the wisest and most successful of leaders who know the value of advice, can listen, and can share their experiences with others. Whether you're a CEO, a CMO, a Marketing Director, or an entrepreneur who wears many hats, this podcast is for you.
For more information and show notes, go to strategycast.com. You can also follow @Strategy_Cast on Instagram, Facebook, and YouTube.