In today's episode, we’re joined by Mikel Lindsaar, CEO and founder of StoreConnect. Mickel talks us through his background and how he came to work in the software space, and we look at where the idea for StoreConnect came from, as Mikel explains the journey from idea to product to customer.

Mikel talks through the decision to stop doing implementations themselves and to go with a partner-led implementation model as well as the challenges of standing that up alongside their certification program. Mikel gives insight into what the product is, who it is for, and how companies are really getting value from it. He also gives us a look into plans for the future.

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