Hey there, fitness enthusiasts and professionals! Are you ready to elevate your marketing game? Tune in as we dive deep into a proven marketing strategy that's a game-changer for fitness professionals. Join us as we unravel the secrets of the ATM framework and how it can revolutionize your approach to attracting and retaining clients. Whether you're just starting out or looking to refine your strategy, this episode is packed with actionable insights you won't want to miss!

Timeline Summary:

• [00:00:59] ATM Framework Explained
• [00:02:02] Attracting More Leads
• [00:04:03] Teaching and Building Trust
• [00:06:28] Monetization Strategies

Key Takeaways:

1. ATM Framework: Andrew Wallis introduces the ATM (Attract, Teach, Monetize) framework, a three-step approach ideal for fitness professionals.
2. Attracting Leads: The importance of having a clear target audience and using various platforms like social media, blogs, and podcasts to attract leads.
3. Lead Magnets: Utilizing lead magnets effectively to capture valuable customer data.
4. Teaching to Build Trust: Developing trust through consistent, value-driven content like video tutorials, podcasts, and email sequences.
5. Monetization: Transitioning from building trust to selling services and products.
6. Simplicity in Strategy: Start with one lead magnet and a simple email sequence to avoid feeling overwhelmed.
7. Strength Matters' Approach: James Breese shares how they apply the ATM framework in their business, focusing on YouTube, SEO, and low-ticket offers to build customer relationships.

Websites and Links Mentioned:

• Strength Matters
• Free Website Audit

Quotes:

"It's extremely important for us to have a marketing strategy. It needs to be proactive rather than reactive." - Andrew Wallis

"The ATM framework is attract, teach, and monetize. It's a three-step approach and I think it's just perfect for the fitness professional... it all starts with this framework." - Andrew Wallis

"Having a clear image of who our target audience is, our target client avatar, means that we can become more clearly defined on the message that we're relaying to that audience." - Andrew Wallis

"Ultimately over time, those conversations will lead to conversions, which is what we're after at the end of the day." - Andrew Wallis

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Are you ready to transform your running and overall fitness with a simple yet challenging test? Dive into this episode of our podcast where we explore the 10 Minute Crawl Test Challenge. Discover why crawling isn't just a military drill but a game-changer for runners and fitness enthusiasts. Join us as we delve into the nuances of crawling and how it can revolutionize your training.

Timeline Summary:

• [00:00:05]  Introduction to Crawling
• [00:01:00] Film Reference & Crawling
• [00:02:00] Crawling & Running Performance
• [00:03:00] 10 Minute Crawl Test Details 
• [00:08:00] Building Up to 10 Minutes

Key Takeaways:

1. Crawling as a Fun Exercise: Crawling can be a playful and engaging part of fitness routines.
2. Improving Running through Crawling: Demonstrates the impact of crawling on running efficiency and gait patterns.
3. 10 Minute Crawl Test: A comprehensive exercise that challenges coordination and mental resilience.
4. Building Crawling Endurance: Gradual progression strategies for achieving the 10-minute crawl.
5. Reflexive Core Strength Importance: Understanding how core strength powers overall physical performance.
6. Challenges in Crawling: The difficulty of maintaining proper form and coordination, especially when changing directions.
7. Breathing Technique: Emphasizing the importance of breathing through the movement.

Websites and Links Mentioned:

• Strength Matters
• Strength Matters Training System

Quotes:

"Why on earth would you want to crawl for 10 minutes? It's great fun and a great test to train for." - Josh Kennedy
 
"Crawling, particularly working with runners... it improves their gait pattern, it improves their ability to run." - James Breese

"Everything comes from the core. If you don't own that reflexive stability in the core, you're never gonna own true power." - James Breese

"Crawling covers all angles – left, right, forwards, back – challenging the brain and body in unison." - James Breese

"It's great for reflexive core strength...everything you're working here comes from the core." - James Breese 

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To learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

Are you eager to create your own workout plan that's effective, safe, and uniquely yours, but not sure where to start? Tune in to this episode as we guide you through the essentials of designing your own workout plan. Whether you're a beginner or seasoned fitness enthusiast, their expert insights into the "laws of all workouts" and fundamental human movements will empower you to create a well-rounded and impactful fitness journey. Get ready to learn, apply, and transform your approach to workouts!

Timeline Summary:

• [00:00:05] Introduction to Creating Your Own Workout Plan
• [00:00:44] The Four Laws of All Workouts Explained
• [00:02:08] Importance of Stretching in Workouts
• [00:03:30] Seven Fundamental Human Movements
• [00:08:46] Recap and Final Tips

Key Takeaways:

1. Assessments are Key: Understanding your fitness level is crucial before starting any workout plan.
2. The Four Laws: Every workout should include Lubricate (mobilize joints), Activate (muscles), Workout, and Stretch.
3. Dynamic vs. Static Stretching: Begin with dynamic mobility and end with static stretching for optimal results.
4. Seven Fundamental Movements: Incorporate locomotion, hinge, squat, push, pull, rotate, and anti-rotate into your routine.
5. Focus on Movements, Not Muscles: Especially important for beginners, this approach ensures a balanced workout.
6. The Role of Supersets: For beginners, pairing exercises in supersets can enhance workout effectiveness.
7. Spend Time on Stretching: Even a two-minute targeted stretch can significantly impact your recovery and flexibility.

Websites and Links Mentioned:

• Strength Matters
• Strength Matters Training System

Quotes:

"Every workout we do follows these principles: Lubricate, Activate, Workout, Stretch." - James Breese

"Focus on movements, not muscles, for a well-rounded workout." - Josh Kennedy

"Dynamic mobility to start, static stretching to end - key to injury prevention." - James Breese

"Incorporate all seven human movements in your workouts for maximum effectiveness." - James Breese

"Supersets are a great way to structure workouts for beginners." - James Breese

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To learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

We dive into the untapped potential of Bing Places for fitness businesses! Discover the surprising rise of Bing's popularity, learn easy-to-implement strategies to boost your business's online presence, and hear real-time insights from industry experts. Whether you're a Google enthusiast or an Apple aficionado, this episode has crucial takeaways for everyone in the fitness industry. Press play now and transform your digital marketing game!

Timeline Summary:

• [00:00:19] Bing's Rising Popularity
• [00:00:51] Importance of Bing in the U.S.
• [00:02:07] Bing's Growing Market Share
• [00:03:05] Easy Bing Places Setup
• [00:07:23] Business Growth Tips

Key Takeaways:

1. The Significance of Bing: Although not as widely used as Google, Bing's increasing user base, especially in the US, Canada, and China, makes it a vital platform for fitness businesses.
2. Bing's Global Reach: With a presence in 234 countries and over 1.1 billion users monthly, Bing offers a substantial audience for businesses.
3. Rapid Integration with Google: Setting up a Bing Places account is straightforward, particularly if you already have a Google Business profile. Bing can import data from Google, simplifying the process.
4. Market Share Insights: Bing's market share is smaller compared to Google but is steadily growing. Staying ahead of this trend can benefit businesses.
5. Utilizing Bing for Business Growth: By leveraging Bing, businesses can increase their online visibility, which is crucial for attracting more clients.
6. Bing's Integration with ChatGPT: The use of AI like ChatGPT in Bing search enhances its capabilities and appeal, potentially increasing its user base.
7. Future Potential of Bing: The platform may offer less competition and easier optimization opportunities compared to Google, suggesting a strategic advantage for early adopters.

Websites and Links Mentioned:

• Strength Matters
• Bing Places for Business
• Strength Matters Free Website Audit

Quotes:

"Bing isn't something I use, but its rising number of users is undeniable." - Josh Kennedy

"In the US, Bing's growing popularity makes it a must for fitness businesses." - Andrew Wallis

"Bing Places for Business is incredibly easy to set up and manage." - James Breese

"Bing's use of ChatGPT is bringing it to prominence." - James Breese

"The more visible you are, the more clients you'll attract." - Josh Kennedy

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To learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

Today, we're diving into the world of Apple Business Connect, a hidden gem that can put your fitness business on the map. Most of us are familiar with Google Maps and the importance of being visible there, but have you ever considered Apple Maps? In this episode, we'll uncover the secrets of Apple Business Connect, explaining why it matters for your fitness or personal training business. Stay tuned to learn how to boost your visibility, improve your SEO, and connect with potential clients through this powerful yet underutilized tool.

Timeline Summary:

• [00:00:21] Introduction to Apple Business Connect.
• [00:01:25] Apple Maps vs. Google Maps.
• [00:02:00] Setting Up Apple Business Connect for Your Fitness Business.
• [00:04:29] Apple Maps vs. Google Maps Discussion.

Key Takeaways:

1. Apple Business Connect Introduction: Apple Business Connect is a platform akin to Google Maps, offering an opportunity for fitness businesses to enhance their visibility.
2. Optimizing on Apple Maps: Unlike Google, Apple Maps allows more optimization options, making it a valuable tool to showcase your fitness business.
3. Huge User Base: With over 2 billion registered iPhone users, Apple Maps can expose your business to a vast audience.
4. Setting It Up: Creating a profile on Apple Business Connect is simple, and once verified, you'll have a link to your website that boosts your SEO.
5. Competition: Few fitness businesses are utilizing Apple Maps, making it an untapped resource for increasing visibility and potential clients.

Websites and Links Mentioned:

• Apple Business Connect
• Strength Matters Website Audit

Quotes:

"Apple Maps is getting better. In fact, I just changed back to Apple Maps from Google Maps because I find it working better now." - James Breese

"It's a really useful tool to boost rankings and create more visibility to showcase your business with the world and that's essentially making sure you're visible and present on Apple's ecosystem." - James Breese

"It was just something that we needed to start sharing and talking about because not only is that an opportunity for you to get in front of more customers and potentially more clients when no one else is doing it." - James Breese

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FREE Downloads
To learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

Are you a fitness business owner, coach, or trainer struggling to attract new clients consistently? Dive into this episode where we unravel the secrets of leveraging SEO to guarantee five new clients every month. Say goodbye to the burnout of social media and discover the power of being visible and present on Google. This is not just another marketing spiel; it's about going back to basics and mastering the Holy Trinity of SEO. Tune in to transform your approach and watch your fitness business soar!

Timeline Summary:

• [00:00:26] Introduction to SEO for Fitness Businesses
• [00:01:00] The Importance of Google Visibility
• [00:04:00] The Holy Trinity of SEO Explained
• [00:08:17] Setting Up Google Business Profile
• [00:08:45] Improving Website Ranking

Key Takeaways:

1. SEO as a Growth Lever: The episode emphasizes the importance of SEO for fitness professionals, highlighting it as a more sustainable and less stressful alternative to constant social media marketing.
2. The Holy Trinity of SEO: Learn about the three crucial components for dominating Google searches - Google Ads, Google Map Pack, and Organic Website Ranking.
3. Google Business Profile: Setting up and optimizing a Google Business Profile is crucial for local visibility and is a simple, yet often overlooked step.
4. Website Optimization: Understand the importance of a fast, technically sound, and content-rich website for better organic ranking.
5. Peaceful Marketing: Embrace a marketing strategy that allows you to 'set and forget', reducing daily stress and focusing on quality client interactions.

Websites and Links Mentioned:

• Strength Matters
• Miles Beckler's Insights

Quotes:

"SEO is not just about being found, it's about being present and visible." - James Breese

"Everyone talks about posting on social media, Facebook advertising, TikTok advertising, all that stuff. What about good old Google?" - James Breese

"Set and forget with SEO - it's peaceful marketing that brings clients to you." - James Breese

"Constant daily social media marketing is stressful. It is horrendous, right? It burns people out." - James Breese 

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FREE Downloads
To learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

Are you ready to revolutionize your fitness routine and unlock the secrets to optimal health and longevity? In this episode, we delve deep into the heart of Zone 2 training. Join us as we demystify why this method has surged from the fringes to the forefront of the fitness industry, and how it could be the missing piece in your workout regimen. Whether you're a fitness newbie or a seasoned athlete, understanding Zone 2 could be the key to not just reaching your goals, but blowing them out of the water.

Timeline Summary:

• [00:00:29] Defining Zone 2
• [00:01:37] Technical Aspects of Zone 2
• [00:02:08] Maffetone Method Overview
• [00:03:26] The Zone 2 Challenge

Key Takeaways:

1. Zone 2 Training Explained: Zone 2 training is a low-intensity workout that primarily uses fat as fuel, aiming to build an aerobic base for endurance and efficiency.
2. Conversational Pace: A simple way to gauge if you're in Zone 2 is if you can maintain a conversation during the activity.
3. Maffetone Method: This method calculates your Zone 2 heart rate with the formula 180 minus your age, adjusted slightly for individual factors.
4. Metabolic Realities: Not everyone has a metabolic Zone 2; some may need to train to develop this.
5. Practical Application: Without access to labs, the Maffetone method is a practical approach to estimate and train in Zone 2.
6. Patience is Key: Developing a metabolic Zone 2 can take time and may be frustrating, but it's essential for long-term health and performance.
7. Community Feedback: The hosts encourage listeners to share their own experiences with Zone 2 training.

Websites & Links Mentioned:

• Strength Matters
• Shervin Shares Zone 2 Training Video

Quotes:

"Zone 2 training—it's like the training wheels of endurance sports." - James Breese

"Conversational pace is probably the simplest way to understand Zone 2." - Josh Kennedy

"Maffetone is the godfather of Zone 2, before zones were even a thing." - James Breese

"Metabolically, do you even have a Zone 2? It's not a given." - Josh Kennedy

"Zone 2 training is vitally important for your health, longevity, and performance." - James Breese

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FREE Downloads
To learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

Are you ready to revolutionize the way you think about weight loss? In this eye-opening episode of Strength Matters, we dive into the surprising effects of wearing a weighted vest on weight loss. Join us as James Breese shares his jaw-dropping results and insights from his personal experiment. If you've ever wondered about the science behind weighted vests and fat loss, this is an episode you can't afford to miss. Tune in to discover a potentially game-changing approach to shedding pounds!

Timeline Summary:

• [00:00:05] Weighted Vests for Weight Loss
• [00:01:29] Rapid Weight Loss Warning
• [00:02:43] Caloric Deficit Strategy
• [00:04:23] Training with the Weight Vest
• [00:07:41] James' Weight Loss Update

Key Takeaways:

1. Weighted Vest Impact: James shares his positive experience with the weighted vest, noting significant weight loss without the usual hunger pangs or energy dips.
2. Caloric Deficit: They discuss the importance of knowing your maintenance calories and creating a sensible deficit for weight loss.
3. Training Regimen: Despite being on a caloric deficit, James continues his normal athletic training, which includes wearing the weighted vest for daily walks.
4. Appetite Suppression: An unexpected benefit of wearing the vest seems to be a natural suppression of appetite, leading to less food intake without the struggle.
5. Sustainability: The conversation touches on the importance of sustainable weight loss and how to potentially integrate the weighted vest into a long-term lifestyle.
6. Personal Results: James's results are impressive, with a loss of four kilos in just under four weeks, all while improving his fitness benchmarks.
7. Future Exploration: They plan to continue the experiment and discuss how to adapt these findings for the general population.

 Websites and Links Mentioned:

• Strength Matters
• Strength Matters Training System

Quotes:

"It's the easiest weight loss phase I've ever done in my life. Hands down." - James Breese

"Rapid weight loss isn't usually recommended, but this is advanced stuff." - Josh Kennedy

"I'm training, eating, no lull in energy. It's been incredible." - James Breese

"Wearing the weight vest all day, every day, and it's suppressing my appetite." - James Breese

"Lost four kilos in four weeks. I've never lost weight so fast, so easily." - James Breese

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FREE Downloads
To learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

Are you ready to elevate your personal training game and avoid the pitfalls that come with being new to the industry? In this episode of the Strength Matters Podcast, we dive deep into the essential certifications that can set you apart in the fitness world. Join us as we share our personal experiences, mistakes, and the top certifications that are worth your time and investment.

Timeline Summary:

• [00:00:06] Lifespan of a Trainer
• [00:02:22] Learning Never Stops
• [00:03:13] Certification vs. Client Attraction
• [00:05:39] Top 3 Certifications Revealed

Key Takeaways:

1. Career Lifespan Awareness: The importance of ongoing education to extend the typically short 18-month career span of a personal trainer.
2. Dunning-Kruger Effect: Recognizing the journey from overconfidence to humility enhances growth.
3. Value Over Certifications: Connecting with clients is more crucial than accumulating certifications.
4. Earning Before Learning: Secure your earnings before investing heavily in further education.
5. Utility of Learning: Practical application of knowledge trumps theoretical understanding.
6. Top Certifications: Precision Nutrition, Mike Boyle's CFSC, and FMS are the most recommended.
7. Personalized Training Approach: Adapt learning to create a unique training style for your clients.

Mentioned Websites and Links:

• Strength Matters
• Precision Nutrition
• Certified Functional Strength Coach
• Functional Movement Systems

Quotes:

"The more you learn, the less you know. Every day's a school day in the world of personal training." - James Breese

"Clients don't care about your certifications; they want to know how you can help them." - James Breese

"Never stop learning, but earn the right to invest back into your education." - James Breese

"Take the best bits of every system and mold them together to become your own unique training philosophy." - James Breese

"A kettlebell is just a tool, not a solution sent down from the gods. Remember the bigger picture of health and longevity." - Josh Kennedy

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FREE Downloads
To learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

Don't miss out on the revolutionary approach to fitness that's changing the game for trainers and clients alike. In this episode, we deep dive into the hybrid personal training model—a blend of in-person and online training that promises flexibility, efficiency, and outstanding results. Whether you're a seasoned fitness professional or new to the industry, this episode is packed with insights that could redefine your training methods and business model. Press play to unlock a new level of personal training!

Timeline Summary:

• [00:00:45] Hybrid Training Defined
• [00:01:02] Business Growth Strategy
• [00:02:02] Holistic Approach
• [00:04:19] Client & Trainer Flexibility
• [00:07:10] Pricing Strategies Revealed

Key Takeaways:

1. Hybrid Model: Combines the best of in-person and online training for a comprehensive approach to fitness.
2. Business Growth: Offers scalability and efficiency, allowing trainers to handle more clients without additional hours.
3. Client Experience: Provides a personalized and flexible training program that accommodates clients' schedules and needs.
4. Time Management: Enables trainers to manage their time better, giving them freedom and reducing burnout.
5. Results and Retention: Leads to better client outcomes, higher retention rates, and more referrals.
6. Pricing Model: The monthly fee for online components plus in-person sessions allows for consistent revenue.
7. Long-term Value: Establishing long-term relationships with clients is crucial for sustainable business growth.

Websites and Links Mentioned:

• Strength Matters
• Strength Matters Training System

Quotes:

"The hybrid model offers so many more advantages for you and your clients." - Josh Kennedy

"Personal training is hard work. We're trying to find a balance between giving the best experience to clients and managing your own expectations." - James Breese

"If you're maxed out with one-on-one sessions, you can't grow. But with hybrid, you scale up better." - James Breese

"The value you're giving to your clients with hybrid personal training is so much more." - James Breese

"Don't think it's going to be easy. To make this work, you need systems and structure." - James Breese

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FREE Downloads
To learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system