Strength Matters

Are you ready to revolutionize the way you create client programs and elevate your fitness business to the next level? In this episode, we dive deep into the art of crafting quality client programs swiftly and efficiently. Say goodbye to outdated spreadsheets and hello to professional training software that will set you apart in the industry. Tune in as we share our top strategies and systems that promise to streamline your programming process and keep your clients engaged 365 days a year.

Timeline Summary:

• [00:00:26] Professionalize Your Business
• [00:01:05] Training Software Necessity
• [00:02:38] Systems for Success
• [00:03:01] Pre-Written Warmups/Cool Downs
• [00:05:16] Efficient Program Creation

Key Takeaways:

1. Embrace Professional Training Software: Ditch the spreadsheets for cutting-edge software to deliver comprehensive programs.
2. Client Engagement: Offer a full week of training, not just one-on-one sessions, to influence clients' daily lives.
3. Systemize Warmups and Cool Downs: Develop a set of warmups and cool downs that can be quickly customized for each client.
4. Activation Systems: Implement a template-based system for activations to target the right areas for each workout.
5. Efficiency in Programming: Utilize pre-built templates to create personalized programs rapidly.
6. Focus on the Core Workout: Spend more time on the central part of the workout, which should be tailored to the client's specific needs.
7. Leverage SEO and Online Presence: Utilize tools like Strength Matters' services to boost your visibility on Google and attract more clients.

Websites and Links Mentioned:

• Strength Matters
• Strength Matters System
• TrueCoach

Quotes:

"If you're not using training software for your in-person clients, you're still in 1999." — James Breese

"It's about delivering a seven-day-a-week, 365 days a year service." — Josh Kennedy 

"This is the game-changer because I can now do this efficiently and at scale." — James Breese

"We're not building out the whole program... It's super fast, it's super quick." — James Breese

"To write programs at scale, at speed, and to be a professional fitness business, you now absolutely need business software." — James Breese

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FREE Downloads
To learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

Are you ready to revolutionize your daily walk and potentially add years to your life? In this episode we dive deep into the transformative power of the 20-minute walk test. It's not just a stroll in the park; it's a journey towards longevity, health, and fitness that might just surprise you with its intensity.

Timeline Summary:

• [00:00:28] The Underestimated Challenge of the 20-minute Walk Test.
• [00:01:15] WWF Walk, Water, Sleep Method.
• [00:01:38] Life Expectancy Study Findings.
• [00:03:30] Adapting Fitness Tests for All Ages.
• [00:07:22] Mobility Insights from the Walk Test.

Key Takeaways:

1. The Surprising Challenge: Many underestimate the 20-minute walk test, expecting it to be easier than it is.
2. Steps for Fat Loss: The importance of walking speed, not just the number of steps, for fat loss and health.
3. Life Expectancy Benefits: Research indicates brisk walking can significantly boost life expectancy.
4. Adaptability for Age: The test is adaptable for all ages, making it an inclusive fitness assessment.
5. Daily Integration: The walk test can be easily integrated into daily life, enhancing its practicality.
6. Building a Speed Base: Regularly practicing the walk test can help build a speed base, improving overall efficiency.
7. Rehabilitation and Fat Loss: The test serves as an excellent tool for both rehabilitation and fat loss.

Websites and Links Mentioned:

• Strength Matters
• Strength Matters Training System

Quotes:

"We know for fat loss, you ideally need to do at least 8,500 steps." - Josh Kennedy 

"Adding a 30-minute walk or 20-minute walk test into your day is doable." - James Breese

"It's a great way of test of helping people get out and walk more." - James Breese 

"It's probably the most powerful tool we add on top of the training and nutrition." - James Breese

"It's all about doing it at speed. And as you say, those statistics for increased life expectancy are, you know, incredible." - Josh Kennedy

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FREE Downloads
To learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

Press play and join James Breese and Josh Kennedy as they dive into the world of rowing, discussing the intricacies of technique, the importance of aerobic base, and how to shave off those precious seconds from your 500-meter row. Whether you're looking to improve your 500m row time or just curious about the technique, this episode has got you covered. 

Timeline Summary:

• [00:00:05] Introduction to the Topic: 500m Rowing.
• [00:01:05] The Importance of Technique in Rowing.
• [00:02:12] Two Technique Tips for Efficient Rowing.
• [00:10:16] Building an Aerobic Base for Rowing.

Key Takeaways:

1. The Importance of Technique: While rowing is accessible to many, mastering the technique can make a significant difference in performance.
2. Technique Tip 1: Learn to row with your feet out of the straps. This encourages proper leg drive and prevents over-reliance on arm strength.
3. Technique Tip 2: Focus on leg power over upper body strength. Shorten your pull stroke and pull from a more efficient position.
4. Aerobic Base: Before diving into anaerobic training, it's essential to build a strong aerobic base. This helps in faster recovery and sustainable performance.
5. Aerobic Speed Work: After building the aerobic base, the next step is aerobic speed work. This involves shorter, more intense bursts of rowing to improve speed without compromising on technique.
6. Repeatability is Key: The ability to maintain a consistent pace over multiple 500m rows is a true test of one's aerobic capacity and technique.

Websites and Links Mentioned:

• Strength Matters

Quotes:

"Most people pull with the arms. And they don't drive with the legs. However, with your feet out the straps, it forces you to push back." - James Breese

"Rowing should be more about leg power than it is about upper body." - Josh Kennedy

"Unless you're going for the world record of 500m, think about 500m row times two. It's about recoverability." - James Breese

"Building that base and being able to recover quickly is probably game-changing for most people." - Josh Kennedy

"It's all about health and longevity." - Josh Kennedy

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FREE Downloads
To learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

Dive into the intricacies of optimizing your fitness website with James Breese, Josh Kennedy and Andrew Wallis. In a world where 91% of web content goes unnoticed, discover the secrets to ensure your website doesn't fall into the abyss. Whether you're a seasoned fitness professional or just starting out, this episode is packed with actionable insights to help your website stand out and convert visitors into clients.

Timeline Summary:

• [00:00:16] Defining a Fitness Website Audit.
• [00:01:00] The Importance of Website Visibility on Google.
• [00:02:28] Lifespan of Online Content.
• [00:06:24] Technical Aspects of a Website.
• [00:08:20] Search and Discoverability.

Key Takeaways:

1. Technical Aspects: The foundation of your website. Tools like GTmetrix and Google PageSpeed can help gauge your site's performance. Aim for an 'A' grade on GTmetrix and above 90% on Google PageSpeed for desktop.
2. Search and Discoverability (SEO): Ensure your website is discoverable. If your business isn't showing up on Google when you search for relevant keywords, there's a problem.
3. Content and User Experience: Your website should clearly convey what you do, who you serve, and what the visitor should do next within the first three seconds. Avoid clutter and ensure a clear call to action.

Websites and Links Mentioned:

• GTmetrix
• Google PageSpeed
• Strength Matters Audit

Quotes:

"Building a website is straightforward. The hard part is the technical side of things, to make it get found." - James Breese

"91% of web content does not get found by people on Google." - James Breese

"You have three seconds to make an impression on your website visitor." - James Breese

"A personal training market is not a competitive market on Google." - James Breese

"It's less of a website issue, it becomes more of a you problem." - James Breese

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FREE Downloads
To learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

Ever felt like the fitness industry doesn't get the respect it deserves? You're not alone. Dive deep into this enlightening episode with James, Josh, and Andrew as they tackle the pressing issue of professionalism in the fitness world. From personal anecdotes about being asked when they'll get a "real job" to actionable strategies for elevating your fitness business, this episode is a goldmine for anyone passionate about fitness and eager to make a lasting impact. If you've ever grappled with the challenge of being perceived as just another "gym enthusiast" rather than a dedicated professional, this episode is for you.

Timeline Summary:

• [00:00:05] The Problem with the Fitness Industry's Perception.
• [00:00:41] Personal Experiences with the "Real Job" Question.
• [00:03:30] The Issue of Regulation in the Fitness Industry.
• [00:04:56] The First Steps in Professionalizing Your Fitness Business.
• [00:06:54] The Importance of Core Messaging and Targeting.
• [00:09:05] The Significance of a Sales Framework.

Key Takeaways:

1. Perception Problem: The fitness industry often isn't viewed as a "real job" by outsiders.
2. Personal Experiences: Both James and Andrew share personal stories about being asked when they'll get a "real job."
3. Regulation Issues: The lack of strict regulations in the fitness industry can lead to a diluted perception of professionalism.
4. Professional Communication: Using professional emails and booking systems can elevate the perception of your business.
5. Core Messaging: Know your target audience and tailor your messaging to attract the right clients.
6. Sales Framework: Having a structured sales process can instill confidence in potential clients and streamline your operations.
7. Client-Centric Marketing: Remember, in your marketing, the client is the hero, not you.

Websites & Links Mentioned:

• Strength Matters

Quotes:

"The average lifespan of personal trainers is 18 months because they treat it as a hobby." - James Breese

"If you go for everybody, you'll hit nothing. Be specific and clear." - James Breese

"Nothing screams amateur like a generic Gmail or Hotmail email for your business." - James Breese

"You're not the star, you're not the hero of the story, they are." - Andrew Wallis

"Professionalize your business from top to bottom. And it starts with communication." - James Breese

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FREE Downloads
To learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

Join us in today's episode as we break down the importance and the power of the strategy call, a tool that's more than just a conversation—it's the bridge to building lasting client relationships and scaling your business. If you're looking to elevate your client engagement and set the stage for success from the very first interaction, this episode is your blueprint. 

Timeline Summary:

• [00:00:43] The Need for Professionalism in Onboarding Clients.
• [00:02:21] Strategy Calls as a Non-sales Conversation.
• [00:03:19] The Ideal Duration of a Strategy Call.
• [00:07:06] The Importance of Establishing Goals During the Call.

Key Takeaways:

1. The Strategy Call Context: James emphasizes the importance of a strategy call in setting expectations and showcasing professionalism. It's not just about onboarding but also about ensuring the client and the business are a good fit.
2. The Importance of Building Rapport: The initial minutes of the call should be about making the client comfortable. This can be achieved by discussing mutual interests or sharing personal experiences.
3. Setting Expectations: Clearly communicate the purpose of the call. Ensure the client understands that this isn't a sales pitch but a genuine attempt to understand their needs.
4. Establishing Goals: Andrew highlights the significance of understanding the client's goals. This helps in determining if you can assist them in achieving those goals.
5. Priority Scale: James introduces a unique approach to understanding the client's motivation. Instead of asking why they rated their priority at a certain number, ask why it wasn't lower. This can lead to deeper insights into their motivations.

Websites & Links Mentioned:

• Strength Matters

Quotes:

"A strategy call is one of the best ways to onboard people and to make sure that a fit or not a fit in terms of your business." - James Breese

"If you want to be a professional service, raise your prices so they're professional prices." - James Breese

"We want this strategy call to feel like a conversation, not a sales pitch." - James Breese

"The strategy call is a short call, you're just finding out the key details to make sure they're a fit or not a fit moving forward." - Andrew Wallis

"Paying it forward always benefits me down the line." - Andrew Wallis

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FREE Downloads
To learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

Today, we delve deep into the world of content lifespan across various social media platforms. Join us as we unravel the mysteries of how long your content stays relevant online and discuss strategies to maximize your reach and impact. Whether you're a fitness enthusiast, a content creator, or someone looking to grow their business through social media, this episode is packed with valuable insights and practical advice that you won't want to miss.

Timeline Summary:

• [00:00:24] Content Lifespan Discussion.
• [00:03:26] Fitness Industry Focus.
• [00:06:19] Long-Term Strategy and Consistency.
• [00:09:05] Engaging with Your Audience.

Key Takeaways:

1. Understand the Lifespan of Your Content: Different platforms have varying content lifespans, from a few minutes on TikTok to years on blogs. Knowing this helps in planning your content strategy effectively.
2. Choose Platforms Wisely: Focus on platforms that align with your goals and audience. For fitness professionals, blogs and YouTube offer long-term value, while Instagram and TikTok provide immediate engagement.
3. Consistency is Key: Regardless of the platform, consistent posting builds trust and keeps your audience engaged.
4. Engage with Your Audience: Understand where your audience spends their time and engage with them on those platforms.
5. Use the Right Equipment for the Platform: Phone cameras work great for Instagram and TikTok, while DSLRs are better suited for YouTube.
6. Focus on Education Over Entertainment: As a professional, prioritize educating your audience rather than just entertaining them.
7. Ask Your Clients About Their Preferences: Knowing which platforms your clients use can help tailor your content strategy to better suit their needs.

Websites and Links Mentioned:

• Strength Matters
• Free Website Audit

Quotes:

"Choose a platform that you feel comfortable with. If you feel comfortable with a pen and writing, do that. If you want to be on camera, go for the videos." - James Breese

"Focus on educating as opposed to entertaining because you're a professional, not an influencer." - James Breese

"It's all about the awareness, but it's all about understanding that the first videos, even on Instagram and TikTok, they'll suck." - James Breese

"Grab their eyeballs consistently." - Andrew Wallis

"Don't expect instant results. You're not going to become a YouTube star overnight." - James Breese

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FREE Downloads
To learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

Are you pushing yourself to the limit in every workout, but still feeling like you're not making the progress you want? You might be suffering from Aerobic Deficiency Syndrome (ADS). But don't panic! It's not a disease, and it's reversible. Dive into this episode with James and Josh as they demystify ADS, explain its implications, and provide actionable steps to overcome it. Whether you're an athlete or just someone looking to improve your fitness, this episode is a must-listen!

Timeline Summary:

• [00:00:06] Introduction to Aerobic Deficiency Syndrome
• [00:00:28] The Impact of High-Intensity Workouts on ADS
• [00:01:15] Understanding Aerobic and Anaerobic Thresholds
• [00:02:40] The Misconception of Fitness vs. Aerobic Base
• [00:03:57] Training Methods to Combat ADS

Key Takeaways:

1. Aerobic Deficiency Syndrome Defined: ADS is a lack of aerobic base, affecting both sedentary individuals and athletes who focus solely on high-intensity workouts.
2. Understanding Thresholds: The body operates in three zones - below the aerobic threshold, between aerobic and anaerobic thresholds, and above the anaerobic threshold.
3. Symptoms of ADS: Chronic fatigue, inability to recover quickly from workouts, and sometimes insomnia.
4. Training Out of ADS: The Maffetone method, which uses heart rate monitoring during aerobic exercises, is a proven way to improve one's aerobic base.
5. The Importance of Aerobic Base: Building a strong aerobic base allows for faster recovery, better performance, and overall improved health and longevity.

Websites & Links Mentioned:

• Strength Matters

Quotes:

"ADS isn't a disease, and it's reversible." - James Breese

"Most people don't have an aerobic threshold, which allows them to recover fast enough." - James Breese

"You can be fit and healthy but still suffer from Aerobic Deficiency Syndrome." - Josh Kennedy

"We want you to train for health and longevity and be metabolically flexible." - James Breese

"Aerobic Deficiency Syndrome is about your aerobic base fitness, and most people don't have it." - James Breese

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FREE Downloads
To learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

In today's episode, we dive  into the world of barbell suitcase deadlifts. Why is this unconventional deadlift variation so beloved by us? And more importantly, why should you consider incorporating it into your training regimen? Join James and Josh as they unpack the benefits, the progression, and the potential pitfalls of this powerful exercise.

Timeline Summary:

• [00:00:05] Introduction.
• [00:00:43] The Importance of Progression and Mastering the Hinge.
• [00:01:20] The Limiting Factor: Grip Strength.
• [00:05:06] Progressions and Starting With Kettlebells.
• [00:06:02] Ideal Placement in a Training Session.

Key Takeaways:

1. Unconventional but Effective: The barbell suitcase deadlift is not a common exercise, but it's a powerful tool for building athlete strength.
2. Progression is Key: Before diving into the barbell version, it's essential to master the hinge movement, starting with kettlebells or dumbbells.
3. Grip Strength: One of the unique aspects of this deadlift variation is that it challenges and improves grip strength.
4. The Holy Trinity: The exercise effectively targets the core, grip, and glutes, making it a comprehensive strength-building tool.
5. Safety First: It's crucial to own the movement and ensure structural integrity before progressing to heavier weights.
6. Benefits for Runners: This deadlift variation has shown significant benefits for runners and endurance athletes, making them more resilient without adding unnecessary bulk.
7. Experiment in the Gym: Trying out this exercise can be a fun and challenging addition to your routine, but always prioritize form and safety.

Websites and Links Mentioned:

• Strength Matters

Quotes:

"The barbell suitcase deadlift combines the Holy Trinity of grip, abs, and glutes." - James Breese

"Own the movement first, own your strength, and then progress to the barbell suitcase deadlift." - James Breese

"It's a great anti-rotation exercise. When you get the levels right, other lifts start to improve as well." - James Breese

"The suitcase barbell deadlift is your golden ticket to improving as an athlete." - James Breese

"More resilient athletes. That's it. Just go and do it. You don't need to know more than that." - James Breese

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FREE Downloads
To learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

Ever wondered if wearing a weight vest could be the secret to boosting your NEAT and accelerating fat loss? Dive into this episode where James Breese takes on an experiment, wearing a weight vest for a week, and shares his firsthand experience. Plus, we delve into the mysterious gravitostat and its potential role in weight regulation. If you're curious about unconventional methods to optimize fat loss, this episode is a must-listen!

Timeline Summary:

• [00:00:05] Introduction to The Weight Vest Experiment.
• [00:01:09] The Inspiration Behind The Experiment: High Energy Flux Diets.
• [00:02:00] The Science of NEAT and Energy Output.
• [00:03:29] The Trick to Metabolism: Weight Vest Adjustments.
• [00:06:04] Practicalities and Challenges of Wearing a Weight Vest.
• [00:11:02] Introduction to Gravitostat and its Potential Role.

Key Takeaways:

1. The Weight Vest Experiment: James shares his experience of wearing a weight vest for a week, noting a 1.5-kilo weight loss and the nostalgic feeling of wearing a vest similar to his police days.
2. High Energy Flux Diets: The concept of keeping calories high while increasing energy output is discussed, inspired by a video on YouTube.
3. NEAT (Non-Exercise Activity Thermogenesis): The importance of NEAT in the weight loss equation and how the weight vest can potentially increase it.
4. Gravitostat: A potential body weight-regulating hormone in bones that might be triggered by carrying weight.
5. Practicalities of Wearing the Vest: James highlights the challenges of wearing the vest, especially in public settings, and emphasizes the importance of standing rather than sitting.
6. Reversing Out of the Experiment: The duo discusses potential strategies for transitioning out of the weight vest experiment without shocking the metabolism.

Websites & Links Mentioned:

• Strength Matters

Quotes:

"Fat loss is about more than just cutting calories; it's about understanding your body's energy output." - Josh Kennedy

"The idea is to trick your metabolism without giving it a shock. It's a delicate balance." - Josh Kennedy

"It's all about systems and strategies. We're just adding this layer of complexity to see how it impacts us." - James Breese

"Usually, you'd have a low energy flux diet, which means going to a big deficit. High energy flux diet is about keeping your calories higher." - Josh Kennedy

"Usually, you'd want a 500 calorie deficit. So rather than creating that 500 calorie deficit by cutting down your food, try to increase your energy expenditure." - Josh Kennedy

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FREE Downloads
To learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system