Today, we delve deep into the world of content lifespan across various social media platforms. Join us as we unravel the mysteries of how long your content stays relevant online and discuss strategies to maximize your reach and impact. Whether you're a fitness enthusiast, a content creator, or someone looking to grow their business through social media, this episode is packed with valuable insights and practical advice that you won't want to miss.

Timeline Summary:

• [00:00:24] Content Lifespan Discussion.
• [00:03:26] Fitness Industry Focus.
• [00:06:19] Long-Term Strategy and Consistency.
• [00:09:05] Engaging with Your Audience.

Key Takeaways:

1. Understand the Lifespan of Your Content: Different platforms have varying content lifespans, from a few minutes on TikTok to years on blogs. Knowing this helps in planning your content strategy effectively.
2. Choose Platforms Wisely: Focus on platforms that align with your goals and audience. For fitness professionals, blogs and YouTube offer long-term value, while Instagram and TikTok provide immediate engagement.
3. Consistency is Key: Regardless of the platform, consistent posting builds trust and keeps your audience engaged.
4. Engage with Your Audience: Understand where your audience spends their time and engage with them on those platforms.
5. Use the Right Equipment for the Platform: Phone cameras work great for Instagram and TikTok, while DSLRs are better suited for YouTube.
6. Focus on Education Over Entertainment: As a professional, prioritize educating your audience rather than just entertaining them.
7. Ask Your Clients About Their Preferences: Knowing which platforms your clients use can help tailor your content strategy to better suit their needs.

Websites and Links Mentioned:

• Strength Matters
• Free Website Audit

Quotes:

"Choose a platform that you feel comfortable with. If you feel comfortable with a pen and writing, do that. If you want to be on camera, go for the videos." - James Breese

"Focus on educating as opposed to entertaining because you're a professional, not an influencer." - James Breese

"It's all about the awareness, but it's all about understanding that the first videos, even on Instagram and TikTok, they'll suck." - James Breese

"Grab their eyeballs consistently." - Andrew Wallis

"Don't expect instant results. You're not going to become a YouTube star overnight." - James Breese

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