PR Future, the USC Center for Public Relations Podcast

Strengthening workplace culture through communication, with David Michaelson, PhD


Listen Later

USC Research Fellow and Burson, Ogilvy, and Teneo alum David Michaelson, PhD, joins Fred Cook to discuss USC’s latest research on internal communications and the future of work. They note challenges in maintaining corporate culture following shifts to hybrid and remote working and emphasize how internal communications can be used to build employee engagement and preserve company identity.

Reports: Staffbase: https://staffbase.com/en/pressreleases/communication-breakdown-61-of-employees-unlikely-to-stay-in-their-job-cite-poor-communication-among-top-reasons/ 

Research by USC Annenberg & Staffbase Highlights the Critical Role of Internal Communication in Retention and Engagement Communicating Culture During A Hybrid Revolution: https://annenberg.usc.edu/sites/default/files/2024/07/24/USC-IABC_FOW__Report_Jul244.pdf 

Featuring: Dr. David Michaelson, USC Research Fellow and Principal of David Michaelson & Company 

Host: Fred Cook (@fredcook), Chairman Emeritus of Golin. Author of “Improvise - Unorthodox Career Advice from an Unlikely CEO” and Director of the USC Center for Public Relations 

Executive Producer: Ron Antonette 

Producers: Isadora Binder-Helenchilde and Marshall Winfield 

Follow us: @USCCenterforPR (X, Facebook and Instagram) Newsletter: News from the USC Center for Public Relations Visit our website: https://annenberg.usc.edu/research/center-public-relations A production of the USC Annenberg Center for Public Relations at the University of Southern California.

A production of the USC Annenberg Center for Public Relations at the University of Southern California.
Host, Fred Cook
Executive Producer, Ron Antonette
Season 6 Producers, Javiera Contreras, Anahita Mehra, Joe Carreon, Marshall Winfield
Created by ZaZu Lippert
 

LINKS
Follow the USC Center for PR (@usccenterforpr) on Instagram and LinkedIn
Follow Fred Cook on LinkedIn
Find all our reports at annenberg.usc.edu/cpr.

...more
View all episodesView all episodes
Download on the App Store

PR Future, the USC Center for Public Relations PodcastBy USC Annenberg Center for Public Relations, Fred Cook, University of Southern California

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

14 ratings


More shows like PR Future, the USC Center for Public Relations Podcast

View all
WSJ What’s News by The Wall Street Journal

WSJ What’s News

4,346 Listeners

HBR IdeaCast by Harvard Business Review

HBR IdeaCast

177 Listeners

This American Life by This American Life

This American Life

90,819 Listeners

Planet Money by NPR

Planet Money

30,820 Listeners

Freakonomics Radio by Freakonomics Radio + Stitcher

Freakonomics Radio

32,251 Listeners

The Daily by The New York Times

The Daily

111,562 Listeners

Up First from NPR by NPR

Up First from NPR

56,170 Listeners

Worklife with Adam Grant by TED

Worklife with Adam Grant

9,187 Listeners

CNN 5 Things by CNN

CNN 5 Things

1,313 Listeners

The PR Breakdown with Molly McPherson by www.mollymcpherson.com

The PR Breakdown with Molly McPherson

209 Listeners

No Stupid Questions by Freakonomics Radio + Stitcher

No Stupid Questions

3,678 Listeners

Stories and Strategies with Curzon Public Relations by Stories and Strategies

Stories and Strategies with Curzon Public Relations

13 Listeners

Hard Fork by The New York Times

Hard Fork

5,432 Listeners

The Ezra Klein Show by New York Times Opinion

The Ezra Klein Show

15,174 Listeners

Mixed Signals from Semafor Media by Semafor Podcasts

Mixed Signals from Semafor Media

201 Listeners