You can’t make progress without analyzing where you are, what’s in and out of your control.

The SWOT analysis is a framework that’s commonly used to determine the viability of a business idea. Cate Luzio uses it as a way to assess individual careers. It answers questions like what are your super powers, where do you need growth, and it forces you to anticipate volatility in your industry.

This is a great place to start if you’re unsure about how to even think about your NEXT.

Episode Log:

1:05 Introduction
5:30 How Cate Luzio knew it was time for her NEXT
10:42 How the SWOT analysis works
13:07 Conducting a SWOT analysis
10:29 How Aundrea used the SWOT analysis
27:20 What allyship means to Cate
36:04 ACT UP Segment: What steps can you take TODAY to launch into your NEXT
38:53 NEXT Nuggets

About Cate Luzio:
Luminary: https://www.weareluminary.com/home

Luminary is a global professional education and networking platform created to address the systemic challenges impacting women across all industries and sectors.

Former finance executive Cate Luzio founded and self-funded Luminary in late 2018 with the mission to up-lift, up-skill, and propel women forward through all phases of their professional journeys.

The company has grown to several thousand members individually across 30 countries, and supports more than 60+ corporate partners (representing more than 500,000 employees worldwide). To date, the company has led well over 3,000 in-person and virtual events, workshops, and programs.