The Holy Name is even more merciful than Kṛṣṇa. The holy name will go everywhere with you, pursue you, chase you down. Come to the material world saying, hey, wait a minute. Come back. So we can, we can make The Holy Name our main priority and the chanting of it. And if we can actually enter deeply within Japa, and indeed make Japa great again every day, then we'll make tangible spiritual advancement, and that's necessary, otherwise we lose altitude and forget how important it is to be a devotee. And we can even just put it as a secondary thing. It's happened to thousands of people. So don't be embarrassed to Make Japa Great Again. You don't have to be a great devotee. Don't be a great be a good devotee. But do Make Japa Great Again. ( excerpt from the talk 20:16)

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