Strike Gold

In this episode we have the co-founder of the creative agency Officer & Gentleman Alex Katz, talking about their creative process and working with one of their most unique clients - PornHub.

While Pornhub has become the standard name when it comes to talking about “porn sites”, their marketing is much more than that. The work Alex and his team has done with the site has turned watching porn from being a secret people are embraced about to a brand Kanye West reps for. 

So how did Pornhub went from being  “another porn aggregator” to a cultural phenomena? 

Listen to this episode to find out!

What you’ll learn:

1. How to seize opportunities to find your next clients 

2. How to market with “earned media’ in mind

3. Choosing the creative process based on end goals. 

4. How to understand trends to improve your marketing

5. Going from Taboo to mainstream 

6. How Alex Katz made Pornhub a legitimate brand 

7. How to work with data to build your marketing

Campaigns mentioned in this episode:

SexInstruments 

The Wankband

Pornhub insights

Bangfit

Fuck your period

Josh Levine works at Zappos.com at Brand Marketing and is responsible to help market Zappos's culture externally and help small startups and companies to grow their culture organically by uncovering what they are passionate about and their core values.

In this episode, Josh shares main lessons and insights from how Zappos operates and fosters a culture of innovation and experiments. He also shares the core values and tactics that help the company become really user-centric at scale. 

In this episode you’ll learn:

 - Why Zappos think of themselves as a “service company that just happens to sell shoes”

 - How does Zappos empower their employees to come up with new ideas (and own them)

 - How to keep accountability when working with a Holacracy

 - How to get your customers to feel like they are a part of something bigger

 - How to create a company that truly is “customer first”-centric

- Why experiment fostering company is the key to growth

- What’s Zappos secret on-boarding process?

- The influencers formal vs informal dress code

- Zappos’ unique strategy to share information with employees

Between super growth hacks and helping brands and governments fight fake news, Commun.it a bootstrap company has managed to grow to 700k users strong.

In this episode, Ran and Netanel, 2 of the company co-founders join us to talk about building a boostrap company, fake news and how they use processes, automation, and providing value to grow their company.

In this episode you’ll learn

 - How fake news work on Twitter

 - How Commun.it use Quora to generate leads using influencers

- How to turn “non-convertors” into advocates

- How Commun.it use viral loops to harness user engagement to grow their audience 

- How to get more testimonials and reviews using value

- How to stay sharp and prioritize

Managing Facebook ads at a scale is a whole different art than managing small budgeted campaigns. 

Azriel’s Facebook Advertising agency has worked with over 100 client worldwide, including SaaS startups, eCommerce, brands and what not.

In this time, his agency has dealt with anything from zero to none- budgeted campaigns to large scale well over the 100K monthly budgets. 

In this episode, Azriel shares his workflow to optimising funnels and shares tips on scaling up your Facebook campaigns (with strategies for both B2C & B2B)

What you’ll learn: 

 - Why Facebook’s new CBO is  good for newbies and bad for experts.

- How to leverage CBO to optimize your campaigns (and why you should start now)

- Arzriel’s workflow with new clients 

- What’s the on thing you have to do before scaling your campaigns. 

- How to scale your campaign if you’re a B2C (or e-commerce).

- How to scale your campaign if you’re a B2B startup 

- Tweaking creatives vs. tweaking budgets.

Making data drive decisions can be the difference between having your product completely fail and wining over the competition.

In this episode Otniel Ben Amara, data scientist & engineer. Co-founder of the Data Agency Dojo BI, stops by to talk to us about working with data to improve your product.

We talk about anything ranging from when should you hire your first data analysts and how to scale your team to how to query your data and finding your A-ha moment to reach product market fit.

In this episode you’ll learn:

 - How to define your A-ha moment based on data

 - The basics on how to think and approach your data

 - How ‘Houseparty’ found their A-ah moment 

 - When should you hire your first data analyst

 - What’s the formula to the company size-data analysts ratio.

- How to turn data into growth insights 

- Why your onboarding the most crucial moment for your product

Elad Levy , now CMO of Fixel, has gone a long way to from being a marketing Junior to the Technical Marketing expert he is today. 

In this episode Elad talks about his work in Fixel and gaining technical knowledge as a marketer. 

He also talks about the transition from being a “tactical” marketer to adopting a wider strategic marketing perspective, how to find marketing opportunities as a small marketing team and why you should refer to yourself as a small company and not a startup. 

In this episode you’ll learn:

 - Why calling yourself a startup is great for investors, bad for marketing

 - What are the two technical skills every marketer needs to hone 

 - How to prfioritize marketing efforts to spot the best opportunity

 - How Fixel hacked a conference to build super targeted offers 

 - Why you should start with things you can automate and scale first.

Did you watch the Super Bowl? Of course you did. You wanted to see all those ads didn’t you?

In this episode , Roy & Jonathan (AKA “we”) go through the Super Bowl ads that made an impact on us - good (You did good Pampers!) and bad (yes, we’re looking at you TurboFax creepy ad!).

So what were the best commercials (and why) and who creeped us out? And who did we think just shows plain out disrespect to the legacy?

Yup, we talk about it all in the week’ episode. 

Also! We were honoured to have Rise’s star and Super male model Blake Korman with us! 

Here are some of the ads we’ve mentioned

Tide Superbowl ad 2018

Persil ProClean

TurboTax

Stella Artois

Wix

Pepsi

Bud Light (Game of Thrones crossover)

KIA

Pringles

Mercedes-Benz USA

Washington Post

Michelob Ultra

Bubly 

Danielle Sharabi took over Gett Delivery's growth pretty early on in the product's lifetime. In the past few years, she dedicated her efforts to educate the private sector on using more 'same day' deliveries and finding the right product-market fit for the service. 

In this episode, Danielle shares stories and tactics she in her 5 people team used to grow Gett Delivery. She talks about the pros and cons of building a ‘startup’ within a company, why brand matters from day one (and what it even means) and how thinking differently and being scrappy can help young companies to win the game better than huge media budgets. 

Listen to the episode:

In this episode you’ll learn:

 - The pros and cons of building a startup within a company

 - How a team of “superheroes” think

 - Why small teams with the right DNA move faster

 - Why you need to become a “problem solver” and not a “problem dweller.”

 - The importance of cross-company collaborations

- How to bring you A-ah moment into conferences and events.

Magali Bursztyn, now a community manager at Waze and ex-Wix knows all about working with users who don’t only use your product, but love it and want to be a part of it. 

In this episode she shares from her experience how to get user engaged into a community, how to create a culture where your users are a part of your product and you are a part of their lives and how to build  a brand that is human and people care about. 

Listen to the episode:

In this episode you willl learn:

 - How to engage users and nurture them to become part of your community

 - Why sharing the process with your users builds trust and loyalty.

- The power of face to face get-togethers. 

- Why your users can be the best feature compass

- How to make your brand’s personality shine on Social Media

Yan (Yanko) Kotliarski is the VP digital at Atreo and one of the most well-known Performance marketers in Israel. 

Over the past decade, Yan has worked with some (if not all?!) of the biggest brands in Israel, gives talks about Facebook ads and marketing campaign.

In this episode, Yan talks about how working in Atreo has brought his understanding of the importance of strategy to a whole new level, why the original message most B2B tech startups can limit their growth and how you should start thinking about your marketing. 

Listen to the episode

In this episode you’ll learn:

 - Why your tech-oriented marketing message doesn’t work (even when marketing to other tech people).

 - How to dig into your data to build a useful buyer’s persona.

 - Why Strategy should come before tactics - even when you’re eager to start.

 - Are TV & Radio obsolete?