Strike Gold

In today’s episode, Leora Golomb, founder of Fuckup Nights Israel stops by to talk about how to grow a community around an event (hint: it’s in the Why and Values), how to grow an event from 0 to hundreds of monthly attendees (budget free) and how to get A-list speakers to come to your events.

In this episode, Yoav Aziz, Head of growth at YOTPO, stops by to tell us all the little details, the nitty-gritty and the processes he and his team have used to redesign YOTPO’s website and increase conversion by 93%(!!!!).

In this episode we talk about the movie industry and how social media is shaping the shows and movies we watch. We also talk about how to never run out of relevant blog post ideas for your B2B startup blog!

In this episode we talk about Nike’s Avengers infinity War moment and why Apple’s event was truly a marketing disaster (no, not because ‘Apple is losing it’). We share insights on what you can learn from both of these gigantic brands and we go back to Steve Job’s key presentation tricks and how you can use them to build a better website.

This is an outtake Roy and Jonathan thought it was very important to discuss initiative Q. A new digital currency that’s trying to make its way Into the market by using friend bring friend tactics. We also discussed other friend bring friend campaigns and the dues and don’ts that could help you build your own successful FBF Campaign.

In this episode, we answer Roy’s Co-working space buddy on how to generate more leads and market an online march and Swag e-commence. We talk creatives, we talk audience segmentation and we talk lead generation!

In this episode we cover:

- Going into the mind of your target audience

- How to stand out (and why it’s better than being better).

- Smart targeting strategies

- Why your ads should resonate what your target audience already has in mind

- How to use analytics to choose your marketing message and ad.

- Does your audience wants to make the best decision or the best received decision by their boss.

In this very special James Bond episode. Roy Povarchik delivers on his promise and shares the Instagram framework he uses at his agency Stardom.IO, to help grow Instagram accounts to tens of thousands of engaged followers. From setup, strategy to tactics. As "Jon Kahnery" takes notes.

In this episode, we talk about upping your IG story engagement. Do big brands need to be politicly correct (and your brands opportunity!) and what’s the ROI of people’s attention span!

In this episode we cover:

Roy Povarchik tries to Master follower engagement on Instagram stories

Jonathan‘s been stealing lunches from our sponsors kitchen and creating more engagement on his contact

Do brands need to stay politically correct?

Is the value of peoples attention span more valuable than gold?

Why should let your values lead your branding and create authentic marketing

Bambi versus Lion King

The Kardashian’s

What does authenticity really mean?

In this episode we talk about influencer marketing - does it actually work is it all a sham? What it takes to use brand rivalry as a marketing method and what is the biggest creative ads strategy opportunity that nobody’s done yet?

In this episode we talk about:

-Is influencer marketing real or is it just the sham?

- what it takes to create an impact with influencer marketing (and what are the common mistakes)

- What is the one metric you should care about when choosing the influencer

- Are Brand rivalries is it worth doing?

- What is the one element that will make or break your brand rivalry campaign

- Are you hitting your emotional cues in your advertising?

In this episode, we have a special guest Ilana Fass!

We also discuss how Social media is influencing your kids in ways you didn’t even think of and is Facebook marketing dead? Or do you just suck as a marketer.