Strike Gold

Strike Gold

By Jonathan Kahn & Roy PovarchikSociety & Culture
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Strike Gold episodes

  • Building products for developers & lessons from Google, Slack & Twitch!

    building product for developers & lessons from Google, Slack & Twitch


    Amir Shevat has definitely done some impressive things in his career. 

    From driving the Startup Ecosystem Development for  Google

    Being the director of developer’s relations for Slack (if you’re using any Slack integration - this is the man you should thank)

    To his current role, where he is in-charge of building products and tools to enrich the developer’s experience for Twitch.


    In this episode, Amir shares blows our mind with what Twitch really is (Future of sports and interactive viewing experience), to what marketers need to know about it, how to work with Twitch influencers and more.


    Amir also shares insights from what he is learnt from working at Google, Slack, Twitch (Amazon) about process, project management and building better products for your users. 


    What you’ll learn:

     - What exactly is Twitch

     - The “Win win win” model

     - Why “Alignment” is important (and what it means for your company) 

     - The magic of single-threaded ownership 

     - How Amazon reverse-plan its products

    - What’s the press release method to building better products.

    1 hr 9 min
  • The process Monday.com uses to manage product growth!

    Michal Lupo is the Growth Product Manager of Monday.com’s , a  visual project management platform that that helps you to Plan, organize and track projects in one visual collaborative space.


    In this episode, Michal stops by to talk about the company’s growth processes, how they choose their focus KPI, ideate with the them and run the experimentations cycle to help growth their product’s retention and adoption rate. 


    You’ll get insights of how a fast growing company like Monday.com treats their growth, how its teams operates and what the day to day of the process looks like. 

    Listen to the episode. 

    What you’ll learn:

     - The structure of Monday.com’s growth teams

     - How the company handles their growth meetings 

    - How does a testing cycle looks like

    - The method used to ideate, prioritise and run tests

    - How does Monday.com chooses and define its KPI’s

    - How Monday.com uses the ICE method.

    - How to stay focused on test fasts versus testing a lot of different things slow. 


    Our guest: 

    Michal Lupu has 7 years of experience as a product manager and is currently the growth product manager at monday.com. She’s the one in-charge of making sure the team is focused on the biggest opportunities, run the most significant tests and run fast.


    Prior monday.com she was a product manager at ironSource and lead her own startup called SKEEPER, a productivity app for skipping the hassle of long lines.

    53 min
  • How to market to developers! (lessons from Coralogix)

    In this episode, Ariel Assaraf, co-founder and CPO of Coralogix stops by to share his insights on how to market to developers. 


    If your product is directed towards developers or CTO’s this episode is a must have. Ariel debunks that developers are an audience that is “allergic” to marketing and talks about understanding what your user really cares about. 


    He also shares insightful lessons on how to think different about your marketing (including your marketing stack and team structure), how to get your first big clients at an early stage and what do customer really buy from your when they sign that contract.


    As a marketer, this episode is full of golden nuggets. 

    Listen to the episode here:

    What you’ll learn:

     - How to gain the trust of big clients as an early stage company

     - How to really understand your audience 

     - Why only developers can market to developers

     - What marketing channels work surprisingly well for them.

     - How to change in startup culture changed the developer role in a company for goo. 


    About our amazing guest:

    Ariel Assaraf is the co-founder and CPO at Coralogix, previously a group leader at Verint and PM at the intelligence unit 8200. Loves to contribute to good causes.


    About Coralogix

    By integrating log insights into the software delivery process, Coralogix streamlines the development lifecycle and empowers each one of the departments in the R&D organization (Dev, DevOps, SecOps).

    1 hr 36 min
  • Key Insights we’ve learned from our podcast guests so far!
    In this episode, we discuss the key insights and lessons we’ve learned from our guests so far. It’s been only about ten shows since we started interviewing guests, but man, did we learn a lot.
    For us, every episode has tons of value, and they’re all worth getting back to and listen to it as a whole, but after having a few conversations about past guests, future guests and what made some of the episodes so darn good, we thought it’d be cool to share some of the things stuck with us.
    We talk about building communities, re-thinking process, product perfection and feature marketing - and so much more.
    Listen to this episode:
    In this episode you’ll learn:
    - Expanding your reach by “moving” your efforts
    - Why you should invest in your product community & relationships
    - Leveraging ‘distribution hooks.”
    - Being, so user focused you become product focused
    - Quality consistency
    - Why you should be humble when engaging with your community
    - How to use the ‘fear of ownership’ to move big projects in an organization
    - How to do “visual first - text second” website redesigns.
    - The magic of brainstorming yourself with others
    And more.
    Big thank you and shout out to:
    - Leora Golomb
    - Ben Pines
    - Gennady Okarin
    - Roy Ben-Dor
    - Tomer and Gal
    - Gil Eyal
    - Yoav Aziz
    1 hr 4 min
  • Elementor’s journey to 1 Million users!
    In this episode Ben Pines, CMO of Elementor shares the company’s journey to 1 Million users.
    Ben, who joined the company before the first version of the product launches, gives insights about how they got their initial traction in a saturated market, the 1# thing the company does continuously to grow it’s popularity and the its secret sauce to its success.
    1 hr 30 min
  • How to bootstrap your way to 22,000 users
    In this episode the co-founders of Poptin, Gal and Tomer, stop by to tell us how they bootstrapped their Opt-in forms SaaS company to 22,000 users!
    We’re talking about a company that didn’t raise any money - and on the first day of their beta launch already started making money. Before there was a pricing page!
    Learn how an SEO agency spotted a better product opportunity, built a community around their product before even having a product, how they prioritize tasks to grow a SaaS business in a crowded market and what marketing channels actually work for them. They give us all the day to day details, the glory, the hard work and why it’s so important to give value first.
    Also, they are the first guests to bring us Whiskey!
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    What you’ll learn:
    - The difference between a competitor heavy market and a saturated market.
    - When should you pivot from agency to product
    - Why starting local is a great tip for a bootstrapped company
    - What “value first” means in marketing, product and community
    - How to find the first blog topics that’ll bring you relevant users fast
    - Why branding can be important from day one
    - How to plan your features when you have a small team
    --------
    Who are our amazing guests?
    Tomer & Gal, Co-founders of Poptin and best friends go way back together.
    They have over Nine years of experience in the digital marketing field and internet project management. They founded Poptin together, an SEO agency and a few more digital plugins (side-projects).
    Tomer Graduated with an Economics degree from Tel-Aviv University. Gal was a lawyer in the army, and graduated with a Law degree from the Hebrew University of Jerusalem.
    They’re both young parents (Tomer having a boy and a girl, Gal having twin girls!)
    Guess what? All that, and they are under 30!
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    What is Poptin
    Poptin is a lead capture platform that helps website owners and marketers to convert more
    visitors into leads, subscribers and sales. With Poptin you can create customizable popups and widgets,
    with drag and drop interface and with no coding skills. It can be installed easily in any website platform
    and integrate with dozens of CRMs, email marketing software etc.
    Poptin was featured on Huffington Post, Semrush, Ahrefs, Crazyegg, Business2Community, TheTopPodcast, Globes, Geektime and on some more global marketing blogs.
    --------
    Fun facts:
    TOMER
    1. He will never say no to a shot of Arak or Humus
    2. He Played professional basketball for almost 10 years.
    3. He met my wife on Taglit (which both of us didn't want to go to) when I was in the army
    GAL
    1. He is a sleepwalker
    2. When he was 16, he ran a side hustle of selling used guitars
    3. His twin girls were born exactly on my first wedding anniversary
    1 hr 9 min
  • How to work with a Creative & get the Best Results.
    In this episode Roy Interviews Jonathan on what is the best way to work with a creative!
    Most of the time when people hire creatives, they waste their money and time. Why? Because people don’t know how to work with creatives.
    They either confuse someone with a creative outlet as being a creative (designer, marketing person) or simply get the processes wrong.
    52 min
  • Come learn from the Master of Influencer Marketing!
    In today’s episode we have a crazy special guest - Gil Eyal!. Gil did not only change the influencer marketing industry with his company Hypr, but he’s the master of influencer marketing himself - we’re talking deals with Leonard Dicaprio, Tobey Maguire, Pitbull, Lance Armstrong, Lil Wayne.
    He’s here on the show to talk about how he grew Hypr and signed with some of the world’s biggest brands.
    BUT(!) he’s also here to explain exactly how to run a successful Influencer Marketing campaign. From setting goals, finding the right influencers, how to structure the deal and more.
    47 min
  • How this app got featured on the App store and at apple events! (at a $0 budget)
    In today’s episode, Genady Okrain, founder of Momento shares his story of how he got his gif-making app to feature not only the app store (we’re talking multi-country, editor’s pick, top rank, spotlights and more) but in the Apple events and even at the Apple Store’s devices.
    If you’re thinking he spent millions of dollars - guess again. We’re talking near 0 budget.
    1 hr 13 min

About Strike Gold

From the publisher's feed

Strike Gold is a marketing podcast hosted by Jonathan Kahn and Roy Povarchik.