Title: Striking a Chord for the Planet: Music's Journey to Sustainability

Story:

Welcome to an exciting episode of the Sustainability Solved Podcast, where our spotlight falls on an industry renowned for creativity and innovation: the music industry. The music industry has the power and influence to make huge strides in the environmental movement, but who is responsible for leading the change?

Our guests today have certainly struck a chord in the music industry for their leadership in sustainability: Lewis Jamieson, co-founder of Music Declares Emergency (MDE) and Hannah Cox, founder of Better Not Stop and author of the “More Than Music” report on sustainability at music festivals.

Together we explore how the music industry, artists, labels, fans, and governments hold key roles in steering the industry towards a more eco-conscious path.

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Highlights: · Lewis sheds light on the motivations behind Music Declares Emergency, an initiative uniting artists, labels, and fans to address climate challenges. · Hannah, founder of Better Not Stop, discusses the “More Than Music” report on sustainability at music festivals. She explains her inspiration and the challenges music festivals face in adopting sustainable practices. · Lewis and Hannah discuss Coldplay’s groundbreaking eco-friendly world tour. They highlight the significance of Coldplay’s efforts in advancing discussion around sustainability in the music industry.

· The conversation delves into the idea of virtual concerts as a potential solution to reduce carbon emissions.

· Lewis candidly discusses the challenges of securing funding for climate-related initiatives in the music industry. He emphasises the lack of commitment to sustainable causes.

· Music festivals often take place in remote areas, posing challenges for government-driven public transport improvements. Lewis and Hannah discuss solutions to these challenges.

· Sustainability is more than just a cost: Hannah highlights the advantages of adopting sustainable frameworks and what to include.

· Spotlight on trailblazers making a significant impact on sustainability within the music industry like EarthPercent, Vision 2025, and Blue Dot Festival.

· Uncover the concept of “Climate Shadow”, revealing that individual actions extend beyond personal consumer choices.

Resources: Music Declares Emergency Better Not Stop More Than Music Report Coldplay’s eco-friendly tour Kendall Calling Festival EarthPercent Vision 2025 Green Events Code Blue Dot Festival

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