Welcome to Making It! This weekly show explores the lives and stories of entrepreneurs as they share their unique perspectives on their success and the path to making it.

     Fred Diamond  runs a business called The Institute for Excellence in Sales. He is devoted to growing the careers of B2B sales executives and their teams.

“You can't just accept the fact that you've made it, you have to keep striving.

— Fred Diamond

Fred Diamond is the cofounder and president of the Institute for Excellence in Sales (IES) based in Washington DC. The IES is the premier organization devoted to helping sales leaders hire, retain and motivate top tier sales talent.

     Under Fred's leadership, IES has become the industry's trusted partner for sales training, speakers, programs, and services. Fred is also the host of the popular Sales Game Changers podcast.

     The IES connects the top sales speakers, authors, and trainers in the world to sales leaders. IES also helps organizations determine the best sales training partner to engage with and run sales training programs for them. Many people knew Fred as a world-class marketing consultant to companies such as Microsoft and Oracle before he started the IES.

     His motto, "Marketing that doesn't lead to revenue reward is a huge waste of time and money" demonstrated that it's about accelerating the sales process.

Resources or websites mentioned in this episode:

1. Mirasee
2. Fred’s website
3. Fred’s  LinkedIn

Credits:

Guest – Fred Diamond

Co-Producers – Danny Bermant & Geoff Govertsen

Supervising Producer – Cynthia Lamb

Executive producer – Danny Iny

Audio Post Supervisor: Evan Miles, Christopher Martin

Audio Post Production by Post Office Sound

Music soundscape: Chad Michael Snavely

Making our hosts sound great: Home Brew Audio

Music and SFX credits: 

• Track Title: The Sunniest Kids

Artist Name(s): Rhythm Scott

Writer Name: Scott Roush

Publisher Name: A SOUNDSTRIPE PRODUCTION

• Track Title: Sweet Loving Waltz

Artist Name(s): Sounds Like Sander

Writer Name: S.L.J. Kalmeijer

Publisher Name: A SOUNDSTRIPE PRODUCTION

• Other music in this episode was graciously supplied by Kurtis Parks & Birds of Norway

Episode transcript: Striving for More (Fred Diamond) Coming soon. 

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