Comedy writer Armando Iannucci and journalist Helen Lewis decode the utterly baffling world of political language.

This week, Helen and Armando are joined by author, broadcaster and former adviser to Theresa May and Boris Johnson, Cleo Watson. Taking a look back at the three word slogans that defined politics in recent years, especially those that relate to Cleo's time in number 10.

Why are they so catchy?

Hands Face Space...

Listen to Strong Message Here every Thursday at 9.45am on Radio 4 and then head straight to BBC Sounds for an extended episode.

Have you stumbled upon any perplexing political phrases you need Helen and Armando to decode? Email them to us at [email protected]

Sound Editing by Charlie Brandon-King

Produced by Gwyn Rhys Davies. A BBC Studios Audio production for Radio 4.

Comedy writer Armando Iannucci and journalist Helen Lewis decode the utterly baffling world of political language.

Following the remarkable security breach dubbed 'Signalgate', Helen and Armando are joined by political editor of Politics Joe, Ava Santina Evans, to discuss how casualness has crept into political communication. Is it a threat? Is it just cringe? And why oh why do we still use the suffix 'gate' for a scandal, given its origins are over 50 years old?

Listen to Strong Message Here every Thursday at 9.45am on Radio 4 and then head straight to BBC Sounds for an extended episode.

Have you stumbled upon any perplexing political phrases you need Helen and Armando to decode? Email them to us at [email protected]

Sound Editing by Charlie Brandon-King

Produced by Gwyn Rhys Davies. A BBC Studios Audio production for Radio 4.

Comedy writer Armando Iannucci and journalist Helen Lewis decode the utterly baffling world of political language.

Are Labour telling a good enough story? Who is the best storyteller in politics? How do you establish a narrative to take control of events, rather than let events define you? To answer these questions, Helen and Armando are joined by Associate Editor and Columnist for The Financial Times, Stephen Bush.

Listen to Strong Message Here every Thursday at 9.45am on Radio 4 and then head straight to BBC Sounds for an extended episode.

Have you stumbled upon any perplexing political phrases you need Helen and Armando to decode? Email them to us at [email protected]

Sound Editing by Charlie Brandon-King

Produced by Gwyn Rhys Davies. A BBC Studios Audio production for Radio 4.

Comedy writer Armando Iannucci and journalist Helen Lewis decode the utterly baffling world of political language.

This week, the Government announced their plans for welfare reform, so we take a look at the language around welfare, around benefit claimants, and how it's changed over the years. Gone are the 'strivers vs shirkers' of the 2010s or even Peter Lilley's infamous 'little list' of the early 90s. This government talks of 'supporting people into work' and 'right to try', but with the savings they are making, do their actions match their rhetoric?

This episode has been edited to remove an inaccurate statement about the relative size of tax fraud compared to benefit fraud.

Listen to Strong Message Here every Thursday at 9.45am on Radio 4 and then head straight to BBC Sounds for an extended episode.

Have you stumbled upon any perplexing political phrases you need Helen and Armando to decode? Email them to us at [email protected]

Sound Editing by Charlie Brandon-King

Produced by Gwyn Rhys Davies. A BBC Studios Audio production for Radio 4.

Comedy writer Armando Iannucci and journalist Helen Lewis decode the utterly baffling world of political language.

This week, Musk has been threatening a former astronaut (no, not the one he threatened the other week - another one), Trump has been talking tariffs, and Rupert Lowe took on his party's 'Messiah', Nigel Farage. What does all this tough talk mean in politics? Does projecting strength always work?

Listen to Strong Message Here every Thursday at 9.45am on Radio 4 and then head straight to BBC Sounds for an extended episode.

Have you stumbled upon any perplexing political phrases you need Helen and Armando to decode? Email them to us at [email protected]

Sound Editing by Charlie Brandon-King

Produced by Gwyn Rhys Davies. A BBC Studios Audio production for Radio 4.

Comedy writer Armando Iannucci and journalist Helen Lewis decode the utterly baffling world of political language.

Hot mics, leaks, tell-all books. We find out a lot about how politicians talk in private. How does it differ from their public pronouncements? And are politicians less careful about how they come across in public these days? Helen and Armando survey the lay of the linguistic land.

Listen to Strong Message Here every Thursday at 9.45am on Radio 4 and then head straight to BBC Sounds for an extended episode.

Have you stumbled upon any perplexing political phrases you need Helen and Armando to decode? Email them to us at [email protected]

Sound Editing by Charlie Brandon-King

Produced by Gwyn Rhys Davies. A BBC Studios Audio production for Radio 4.

Comedy writer Armando Iannucci and journalist Helen Lewis decode the utterly baffling world of political language.

Farage says everybody is miserable, Trump says everything is a 'disaster', and Liz Truss chimed in saying Britain is a 'failed state', so Helen and Armando are trying to find out why those who claim to be patriots are keen to talk the country down. And why Starmer and Reeves' downbeat language has had real-life consequences.

Listen to Strong Message Here every Thursday at 9.45am on Radio 4 and then head straight to BBC Sounds for an extended episode.

Have you stumbled upon any perplexing political phrases you need Helen and Armando to decode? Email them to us at [email protected]

Sound Editing by Charlie Brandon-King

Produced by Gwyn Rhys Davies. A BBC Studios Audio production for Radio 4.

Comedy writer Armando Iannucci and journalist Helen Lewis decode the utterly baffling world of political language.

This week, JD Vance sent European leaders into a tailspin with an inflammatory speech at the Munich Security Conference, and Kemi Badenoch made an attention-grabbing speech at the Alliance for Responsible Citizenship. Looking at them side-by-side, what does it tell us about the language of the right on both sides of the Atlantic?

Listen to Strong Message Here every Thursday at 9.45am on Radio 4 and then head straight to BBC Sounds for an extended episode.

Have you stumbled upon any perplexing political phrases you need Helen and Armando to decode? Email them to us at [email protected]

Sound Editing by Charlie Brandon-King

Produced by Gwyn Rhys Davies. A BBC Studios Audio production for Radio 4.

Comedy writer Armando Iannucci and journalist Helen Lewis decode the utterly baffling world of political language.

This week, Starmer has suggested that Britain adopt a 'Build, Baby, Build' strategy. Sound familiar? We thought so too, so Helen and Armando are looking at why politicians copy their opponents. Is it a sign of strength or weakness, and do the public think it sounds convincing?

Listen to Strong Message Here every Thursday at 9.45am on Radio 4 and then head straight to BBC Sounds for an extended episode.

Have you stumbled upon any perplexing political phrases you need Helen and Armando to decode? Email them to us at [email protected]

Sound Editing by Charlie Brandon-King

Produced by Gwyn Rhys Davies. A BBC Studios Audio production for Radio 4.

Comedy writer Armando Iannucci and journalist Helen Lewis decode the utterly baffling world of political language.

Why do we know what's going to be in a political speech before it happens? What is 'kiteflying' and 'pitch rolling'? To find out, Helen and Armando are joined by sketch writer for The Critic, Rob Hutton, who has been at more political announcements than he's had hot dinners. What's the best speech he's heard? What's the worst? And who are all those people who turn up to watch the Prime Minister give a speech at a carpet factory in Darlington?

Listen to Strong Message Here every Thursday at 9.45am on Radio 4 and then head straight to BBC Sounds for an extended episode.

Have you stumbled upon any perplexing political phrases you need Helen and Armando to decode? Email them to us at [email protected]

Sound Editing by Charlie Brandon-King

Produced by Gwyn Rhys Davies. A BBC Studios Audio production for Radio 4.