Studio L7 Show Notes
Episode Summary:
In this episode, host Bigbobby takes listeners on a safari through the wild world of content ecosystems. Expect a mix of humor, helpful insights, and, yes, even dinosaurs, as he explains what content ecosystems are, how they work, and why they're crucial in the B2B world. So, pack your sense of adventure (and a little caffeine) as we venture into this rich, diverse landscape.
Episode Highlights:
Bigbobby introduces the concept of content ecosystems, likening it to a rainforest teeming with different types of content.
Diving deeper into content ecosystems, Bigbobby explains how everything from films and merchandise to social media posts and fan art make up the content ecosystem of a popular movie like Jurassic Park.
Applying this concept to the B2B world, Bigbobby describes how blogs, whitepapers, case studies, webinars, podcasts, infographics, and social media content form the content ecosystem of a B2B organization.
How to build a harmonious content ecosystem? Bigbobby emphasizes the importance of understanding your audience and having a strategy.
Tips for maintaining diversity and connectedness in your content ecosystem, from writing complementary blog posts to creating infographics to accompany social media content.
Bigbobby wraps up the episode by reminding listeners to keep content entertaining to avoid becoming a "fossil in the vast museum of forgotten content."
Key Quotes:
- "If content was a solar system, then I'd definitely be Pluto - always at the outskirts, eccentric, and questioning if I truly belong."
- "And here we have an infographic in its natural habitat, subtly driving website traffic."
- "Your Velociraptors aren't trying to eat your Triceratops. Instead, they're having a picnic together, passing the mustard and sharing stories."
- "In the world of content ecosystems, we're all just naturalists exploring the wilderness."
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