Welcome to Start the Week, our Monday scene-setter for the week ahead.

In today’s audio-led edition, streaming audio and video pull in advertising growth, while podcast audiences boom. Plus, we look back on results season and forward to Upfronts.

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Video and audio streaming lead digital growth; Results season’s theme: at least the bad news was no worse than expected

In today’s episode of Start the Week, we cover off the new 2024 financial year data from the IAB. It reveals video streaming growing by an impressive 18.6% while connected TV is taking the biggest slice of that. Meanwhile, online audio has just had its best quarter.

We also discuss a seperate half yearly report into podcast listening habits from Commercial Radio & Audio and Triton Digital.

We look back upon a results season full of lots of bad news but few nasty surprises. And we look forward to Upfronts season which kicks of with Ooh Media’s Outfronts on Wednesday

Further reading:

* Commercial Radio Australia: Australian Podcast Bi-annual report

* IAB Australia: Internet Advertising Revenue Report FY24 & June Quarter

* Unmade: SCA: The disappearing agency dollars

* Unmade: 'Sometimes you have to cop to a bad quarter' - Ooh Media drops a mediocre set of numbers

Today’s episode features Tim Burrowes and Abe Udy.

Editing was courtesy of Abe’s Audio, the people to talk to about voiceovers, sound design and podcast production.

Time to leave you to start your week. We’ll be back with more tomorrow.

Toodlepip…

Tim Burrowes

Publisher - Unmade

[email protected]

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