Unmade: media and marketing analysis

StW: Farewell The Monkeys; ACCC to muscle up against platforms; AI content theft;


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Welcome to Start the Week, our Monday scene-setter for the week ahead.

In today’s audio-led edition, the government helps the ACCC muscle up against the platforms as Meta belatedly acts on scammy celeb ads; The Monkeys nostalgia as they rebrand to Droga5; acting on AI content kleptomania; and the end of the TV ratings year, but did anybody notice?

If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:

* A complimentary ticket to all of Unmade’s events, including HumAIn, REmade, Unlock, and Compass , all returning in 2025.

* Member-only content and our paywalled archives;

* Your own copy of Media Unmade.

It turns out Meta thinks it can do something about scam celebrity ads after all

In today’s conversation: the government says it will give the ACCC more powers to take on the platforms; a fortnight after promises of a duty of care law, Meta discovers that there is more it can do about scam ads on its platform after all; Disrupt Radio makes its monthly pledge that more funding is on the way; Seven claims victory in the annual TV ratings.

Further reading:

* Australian Financial Review: Labor targets Meta, Apple, Amazon and Google with tough new rules

* The Australian: Labor grants ACCC new powers to crack down on digital platforms

* Unmade: End of term, end of government?

* The Guardian: Meta to force financial advertisers to be verified in bid to prevent celebrity scam ads targeting Australians

* The Australian: Disrupt Radio in final talks to resume live broadcasting

* The Australian: Seven gets the eyeballs, but not the advertising dollars

* The Australian: The Monkeys: From congealed blood to the world stage

Today’s episode features Tim Burrowes, Abe Udy and Cat McGinn

Editing was courtesy of Abe’s Audio, the people to talk to about voiceovers, sound design, and podcast production.

Time to leave you to start your week. We’ll be back with more tomorrow.

Toodlepip…

Tim Burrowes

Publisher - Unmade

[email protected]



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Unmade: media and marketing analysisBy Tim Burrowes


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