Unmade: media and marketing analysis

StW: Infinite Dial 2024; Strike begins to hit Nine's papers; the low nutrition AI content farms spool up


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Welcome to Start the Week, our Monday scene-setter for the week ahead. In today’s audio-led edition: Should Nine’s journos have gone on strike?;The AI content snake threatens to eat itself; and a chance to hear the Infinite Dial launch.

If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:

* Member-only pricing for our HumAIn and REmade (October 1) conferences;

* A complimentary invitation to Unmade’s Compass event (November);

* Member-only content and our paywalled archives;

* Your own copy of Media Unmade.

Are Nine’s journos right to strike?

Nine’s big Olympics fortnight in Paris has been overshadowed by its journalists going on strike. Several regular columns are missing from today’s papers. But should they even be striking?

Plus, we examine the latest developments in AI, including the launch of OpenAI’s own search offering, Google’s attempt to position Gemini as a blog writer, and Mutinex cofounder Henry Innis’s (bad) idea for resurrecting the axed Pedestrian brands.

And as bonus content we also share a replay of this month’s Infinite Dial webinar.

Further reading:

* Unmade: Torch relays, both good and bad

* The Australian: Nine’s strikers misread the room, and their audience

* The Guardian: Nine journalists do their block over Scott Cam’s Paris Olympics appearance amid strike

* 7news: Nine CEO refuses to answer questions as newspaper reporters strike over pay as Olympics starts

* The Australian: Fair’s fare – big tech must pay for the news it uses

* LinkedIn / Henry Innis: Someone could start a very profitable local business using the remains of the Pedestrian licences

* OpenAI: SearchGPT Prototype

* CRA: The Infinite Dial 2024

Today’s episode features Tim Burrowes, Abe Udy and Cat McGinn

Editing was courtesy of Abe’s Audio, the people to talk to about voiceovers, sound design and podcast production.

Time to leave you to start your week. We’ll be back with more tomorrow.

Toodlepip…

Tim Burrowes

Publisher - Unmade

[email protected]



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Unmade: media and marketing analysisBy Tim Burrowes


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