Unmade: media and marketing analysis

StW: Newest retail media network revealed; First ratings clue on K+J; Paramount sale into the endgame; Platforms targeted


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Welcome to Start the Week, our Monday scene-setter for the week ahead. In today’s audio-led edition: A big week in radio; what News Corp’s boss will tell the Press Club meet the newest retail media network; and Paramount’s ownership battle comes clearewr

If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:

* Member-only pricing for our conferences;

* A complimentary invitation to Unmade’s Compass event (November);

* Member-only content and our paywalled archives;

* Your own copy of Media Unmade

A first signal on The Kyle & Jackie O Show; Skydance closes on Paramount; and journos’ AI fears

In today’s conversation, we explore what to look out for in tomorrow’s radio ratings (and explain why there will be limited clues about the launch of The Kyle & Jackie O Show into Melbourne); we discuss what News Corp’s executive chairman Michael Miler will say in his Press Club address; a new survey reveals journalists’ fears for their jobs over AI; and Australian Venue Co joins the retail media goldrush.

Further reading:

* Unmade: The defederalisation of News Corp

* The Australian: Big tech not above the law: Miller

* The Australian: Media and Arts union calls for urgent action on AI dangers

* AVC Experience+: Meet 15m consumers in their cultural comfort zone

* Puck: Paramount sage reaches finale

Today’s episode features Tim Burrowes and Abe Udy

Editing was courtesy of Abe’s Audio, the people to talk to about voiceovers, sound design and podcast production.

Time to leave you to start your week. We’ll be back with more tomorrow.

Toodlepip…

Tim Burrowes

Publisher - Unmade

[email protected]



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Unmade: media and marketing analysisBy Tim Burrowes


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