Welcome to Start the Week, our Monday scene-setter for the week ahead.

Today:

* Our thoughts on Advertising Week APAC;

* TV bosses lobbying in Canberra;

* Earnings season predictions;

* News Corp kills ad platform project;

* Another editor departs Mumbrella;

Today’s episode feature Tim Burrowes, Seja Al Zaidi and Abe Udy.

Further reading:

* Unmade: Television’s audience decline goes main stage

* The Australian: TV bosses head to Canberra as lobbying efforts heat up

* Sydney Morning Herald: Smart TV showdown on cards as networks fine-tune pitch to Canberra

* Australian Financial Review: News Corp kills major Accenture-advised advertising platform project

* Australian Financial Review: Mumbo jumble

Time to leave you to start your week.

Production was by Seja Al Zaidi with editing was courtesy of Abe’s Audio, the people to talk to about voiceovers, sound design and podcast production.

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