STYLE AS IDENTITY

CuteCircuit was the first fashion company to create smart textile-based garments that create an emotional experience for their wearer. Like their Hug Shirt™ that can send people a hug, or The SoundShirt™ that allows deaf and hearing audiences to experience music and sports more intimately through transmitting sound into touch. Meet Francesca Rosella and learn how she brought these inventions to life and hear why she thinks it’s as important to trademark as it is to patent.  

Like and subscribe to join hosts Lola Catero and Frankie Ikwuazom as they meet the founders evolving the style-status-quo. Style as Identity is a podcast by @themajoritygroup

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Queer people have been using DIY techniques to present more fully as themselves since the first baby gay was born. Recently brands have started to build products safely, stylishly serving this need. For Them is *the most* innovative name in the game, offering two binding options with their Binder All Day and the Binder Max. They also debuted the first-ever Jockless Strap, a pouchless jockstrap, Trad Boxers that offer a pouch for packing, and underwear with a tucking channel. If that wasn’t enough, they also own queer-canon media company Autostraddle. Find out why its mission critical for them to be both product and media company, and how their membership community fuels - and - flourishes because of it. 

Like and subscribe to join hosts Lola Catero and Frankie Ikwuazom as they meet the founders evolving the style-status-quo. Style as Identity is a podcast by @themajoritygroup

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In 2008 Ti Chang went searching for an enjoyable pleasure product. All she saw were lazily made, anatomical parts. As an industrial designer, she set out to create the products she wanted. What happens when you create something no one asked for? For Ti, this was a vibrator on a chain. Find out how she brought it to life and created a net-new category: pleasure jewelry. What’s her POV on patents? Mixed reviews. 

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In the US, only 12% of patents are granted to women. Evelyn & Bobbie founder, Bree McKeen, has six of them. With their biomimicking bras, Evelyn & Bobbie offers the world the first true underwire replacement. In exploring this theme of patents we’re focused on fashion innovations that give us permission to be our unequivocal selves. Let’s meet Bree and find out how she went from idea to patented invention - and why utility AND design patents are critical for protecting your brand. 

Like and subscribe to join hosts Lola Catero and Frankie Ikwuazom as they meet the founders evolving the style-status-quo. Style as Identity is a podcast by @themajoritygroup

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Made in Portugal. Designed in NY. How do we define where a brand is ‘from’? Its origin? Is the answer straightforward, or nuanced, like our very own origin stories? We met with four brands whose genesis is heavily intertwined with their own origin story to dig deeper. Sit with us, Lola and Frankie, as we unlock how the origin stories of The Øther, Sheila Rashid, Savant Studio and Bhavya Ramesh are also what makes them non replicable.  

Like and subscribe to join hosts Lola Catero and Frankie Ikwuazom as they meet the founders evolving the style-status-quo. Style as Identity is a podcast by @themajoritygroup

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Bhavya Ramesh and her namesake brand are expanding the audience for Indian jewelry both globally (outside of India) and locally (beyond Indian weddings). Bhavya creates time-transcendent pieces rooted in culture: sunglasses, rings,… you name it, Bhavya is designing it, and pushing the boundaries to give us experimental self-expression. Bhavya says she always goes a step too far when imagining her designs. The result is a brand narrative that is undiluted and as strong as a snake grip, echoing the exterior of her Bombay store that is turning heads and drawing all kinds of people in. Hear how Bhavya takes the right risks to realize her vision. You don’t want to miss it!

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Michael Graham is the curious, romantic magic behind Savant Studios. The brand that produced the Brooklyn *it* trucker hat and 700 original pieces for Olympic athletes. The brand that puts on Sunday Vibes, the weekly place to catch that creative spark only caught when sharing space. The brand that travels every other month to Mexico to hand select leather. How does Savant Studios create throughlines and narratives that create cohesion across their whole canon of creation? Spoiler alert - it’s not by pumping money into marketing.

Like and subscribe to join hosts Lola Catero and Frankie Ikwuazom as they meet the founders evolving the style-status-quo. Style as Identity is a podcast by @themajoritygroup

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Chicago is the third largest city in the US but had its first ever fashion week this year. Brands like Sheila Rashid are putting it on the map by representing Chicago style with collections referential to blue-collar work through their own local fashion dialect (hello monochrome fits). Being so representative of a place while appealing to a global audience AND landing on the highest of profiled celebrities like Zendaya, Chance the Rapper and Lena Waithe is no easy feat. Learn how Sheila gets it done while leaning into her superpowers of storytelling, signature pieces and relationships with stylists (ahem, Law Roach). 

Like and subscribe to join hosts Lola Catero and Frankie Ikwuazom as they meet the founders evolving the style-status-quo. Style as Identity is a podcast by @themajoritygroup

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Through her brand The Øther, Nyla Hasan is connecting craft to identity. Using artisan-made, small batch garments she explores her experience and the tension of feeling like an “other”, hoping to use clothes as a way to build connection and belonging. Hear how she builds The Øther within the vision and values that push back on fashion industry norms and conventions.

Like and subscribe to join hosts Lola Catero and Frankie Ikwuazom as they meet the founders evolving the style-status-quo. Style as Identity is a podcast by @themajoritygroup

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Let's unpack what we learned from the previous four collaboration-focused episodes Dinner Service NY, KSENIASCHNAIDER, Zipeng Zhu and Tala Barbotin Khalidy. Ranging from collabs with Adidas Originals, Allbirds, rappers and artists we reflect and marinate on the difference between a dream collab and the right collab to drive success for your brand. Listen to get the tips you don’t want to miss. 

Like and subscribe to join hosts Lola Catero and Frankie Ikwuazom as they meet the founders building fashion brands within their values and vision. IG: @themajoritygroup

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