BREAK/FIX the Motorsports & Vehicle Enthusiast Variety Show

Subaru, Gull Wings & EVs - Malcolm Bricklin’s Empire (Part 1)


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Our guest tonight began his career in the automotive industry in the early 1960s, when he started importing small cars from Europe and Japan to sell in the United States. In 1968, he founded Subaru of America and helped to introduce the Subaru 360 to the American market.

In the 1970s, Malcolm Bricklin turned his attention to creating his own sports car, the Bricklin SV-1. The car featured gull-wing doors and a fiberglass body, and was powered by a V8 engine. 2,854 units were sold and production ceased in 1975. 

Today, Malcolm remains an active and influential figure in the automotive industry, continuing to explore new ideas and business ventures in pursuit of his entrepreneurial vision. And he’s here to explain to us just exactly what he’s been up to! 

===== (Oo---x---oO) =====

00:00 Malcolm Bricklin's Early Career
01:02 The Subaru 360 and Beyond
02:37 The C Box Machine Venture
05:30 The Scooter Dilemma
09:23 Breakthrough with the New York Police
12:04 The Scooter Rental Business
15:37 Importing Subaru to the USA
22:49 Challenges with Consumer Reports
26:40 Building the Bricklin SV-1
30:35 Collaboration with John DeLorean
33:53 The Cost of Innovation
34:29 Hiring Irv Bras: A Unique Encounter
36:02 The Inspiration Behind the SV-1's Gullwing Doors
37:16 Engineering Challenges and Breakthroughs
42:00 The Chairman's Car: A New Vision
43:03 Battles with the Big Three
48:02 The End of the Bricklin SV-1
50:28 Lessons Learned and Future Plans
55:14 From Electric Bikes to Hydrogen Cars
58:12 Closing Remarks and Future Episodes
====================

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