Subaru

These brands uphold Japan's reputation for dependability

Japanese engineering and reliability have always been closely tied. While Toyota generally has the best reputation, there have been plenty of other Japanese cars through the years that have racked up hundreds of thousands of miles and still somehow not fallen apart. Subaru is another company with a reputation for building quality, long-lasting vehicles, but how does this brand match up to Toyota? Here, we’ll take a look at the recent reliability record of these two brands, while also comparing some of their most popular models. We’ve consulted a variety of sources to get the most balanced view of dependability between these two brands.

Consumer Reports: Toyota Takes Slim Lead

2026 Toyota RAV4 Hybrid Woodland

(C) 2026 Doug Berger | DBPics

In the latest brand reliability rankings from Consumer Reports, the publication assessed data from around 380,000 vehicles from between the 2000 and 2025 model years. The researchers took into account 20 problem areas, including interior trim issues and software troubles to more expensive problems with the engine and transmission. The study also considers all powertrain types, from normal internal combustion models to fully electric vehicles. 

CR most reliable brands: Top 10

Consumer Reports

Toyota ended up with a predicted reliability score of 66 to lead all other makes. In second place was none other than Subaru, with a score of 63. The only other brand with a score of 60 or above was Lexus. These results show that Subaru and Toyota are incredibly closely matched in what is one of the largest studies for vehicle reliability.

JD Power: Subaru Fights Back

2025 Subaru Forester

Subaru

This year’s JD Power 2026 U.S. Vehicle Dependability Study (VDS) is a more recent look at brand-level reliability. Now in its 37th year, the 2026 study was based on the responses from 33,268 owners of 2023 model-year vehicles after three years of ownership. It addresses 184 problem areas across nine vehicle categories, including the powertrain, interior, seats, climate control, infotainment, features, and displays.

Unlike in the Consumer Reports study, neither Toyota nor Subaru achieved a top 5 ranking, but both were still above the industry standard. Subaru ranked 6th, with 181 problems per 100 vehicles. Toyota was close behind in 8th spot, with its models seeing 185 problems per 100 vehicles. After Lexus, these were the highest-rated Japanese brands in the study.

Once again, it’s remarkable to see how closely matched these two brands are, despite Toyota being the first one to be mentioned when reliability is discussed. These results indicate that Subarus are rather underrated.

RepairPal: A Win For Toyota

2026 Toyota Corolla Hatchback

Toyota

According to RepairPal ratings, the Toyota vs. Subaru reliability comparison swings in favor of the former. Subaru has a rating of 3.5 out of 5, placing it at 14th out of 32 brands. The publication rates Toyota 4 out of 5 for reliability and in eighth spot among all brands. Models from both brands see an average of 0.3 visits annually to a repair shop, but Subaru has significantly higher repair costs: $617 annually to Toyota’s $441.

RepairPal’s reliability ranking covers 2010 to 2019 models and is based on the cost, frequency, and severity of unscheduled repairs and maintenance. So far, this is the first publication to demonstrate any significant gap between the two brands, with Toyota favored overall.

Subaru Vs. Toyota Reliability: Most Popular Models Compared

2026 Subaru Forester Wilderness

Kristen Brown

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The most popular models from each of these brands is the Toyota RAV4 and Subaru Forester, both compact crossovers. Although the RAV4 easily outsells the Forester, thousands of Americans buy both vehicles every year. But which one is more reliable?

Consumer Reports recently put together a ranking of the top compact SUVs for 2026, and the Forester Hybrid led all models with an overall score of 88 out of 100, a brilliant ranking that’s consistent with Subaru’s generally excellent brand rankings. It was followed by the non-hybrid Forester (86/100) and the latest Toyota RAV4 Plug-in Hybrid (86/100). Yet again, we can see Toyota and Subaru challenging for the top spot in reliability rankings.

These crossovers benefit from proven platforms and robust engine designs that have been refined through the years. While some rivals are more luxurious, the Forester and RAV4 are built to last, with sturdy materials that wear high miles well.

Related: The Highest-Rated Compact SUVs For 2026 Come Down To Subaru Vs Toyota

Watch Out For Model-Specific Problems

2022 Toyota Tundra V6

Toyota

Even the most reliable brands have a few model- or powertrain-specific issues to watch out for. If you’re buying used, you can’t assume stellar reliability simply because a vehicle wears a Subaru or Toyota badge.

Certain Subaru models with the 2.5-liter four-cylinder engine produced in the 2010s are notorious for high oil consumption, which can lead to major engine damage if you don’t keep a close eye on oil levels. We also recommend watching out for CVT issues on some older Subaru models like the 2019 Ascent, as the transmission can be prone to slipping, rough shifts, and loud noises.

Toyota has had its fair share of engine troubles in recent years. The twin-turbo V6 used in the Tundra has been recalled more than once, with thousands of engines replaced due to machining debris that can cause knocking and rough running. These issues are potentially more serious than Subaru’s.

Related: Kia vs Toyota Reliability: It’s Much Closer Than You Think

Toyota Dominates Longest-Lasting Cars List

2023 Toyota Sequoia

Toyota

Do Subarus last as long as Toyotas? In a 2025 iSeeCars study of the vehicles that are most likely to last beyond 250,000 miles, Toyota dominated. It boasts 10 models in the top 25 and completes a sweep of the top 4, with the Sequoia, 4Runner, Highlander Hybrid, and Tundra leading the way. Subaru had no models in the top 25. While this doesn’t mean that Subarus are incapable of lasting this long, Toyotas do seem to be especially resilient at high miles. Furthermore, it wasn’t only tough pickups and body-on-frame SUVs that saw Toyota dominate the survey; the Prius, Avalon, and Camry also ranked in the top 25.

Final Verdict: A Tie... Until You Reach Over 200,000 Miles

2026 Subaru Crosstrek

Subaru

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Based on the information available, choosing a Subaru or Toyota if you want the most reliable vehicle is far from a straightforward decision. Both brands consistently rank above the industry average for dependability; in some studies, Toyota leads, but Subaru was better in others. 

If you’re buying a lightly used vehicle and plan to keep it until around 150,000 miles, there’s very little to choose between these two brands and we’re calling it a tie. If, however, you’re buying a well-used vehicle with well over 200,000 miles, the data suggests Toyota has the edge. We’d highly recommend researching your specific model of choice to eliminate any common defects. Sticking to the models, engines, and transmissions that have no red flags is the best way to lower your risk.

New Models from Subaru?

It's only recently that Subaru has been introducing new nameplates in its lineup. That's largely in part to its expanding EV lineup, but the hybrid and combustion-powered models have remained largely the same. With that, the company's latest trademark filings are a bit of a mystery.

Earlier this year, Subaru filed for the trademarks ACX and VPX. It's not the typical nomenclature from the brand, as it tends to use actual words to name its vehicles, save for the BRZ. More interestingly, the company also wants to claim the names ACX STI and VPX STI. So, what in the world is Subaru up to these days, then?

Jacob Oliva/Autoblog

Decoding the Names

The STI suffix for both names is highly suggestive of sporty models, but it's still unknown as to what these might be used for down the line. However, if we were to follow tradition, the X might stand for eXperimental. That's the case for the WRX, as its full name is World Rally eXperimental.

So, it might be something new for Subaru, then, but it doesn't quite answer what the remaining letters could possibly mean. We're thinking of the other motorsports programs of Subaru, which currently revolve around GT racing in Japan, endurance racing in Europe, and rallying in America. Of course, it could stand for something completely different, perhaps a new technology that Subaru would like to showcase in the future.

Joel Stocksdale

The Possible Cars

Interestingly, Subaru had used the name ACX before - over 40 years ago, to be exact. In 1985, the company showcased the ACX-II Concept at that year's Tokyo Motor Show. That car eventually became the XT that later evolved into the SVX. It was also known as the Alcyone in its home market. Perhaps ACX could mean Alcyone Coupe eXperimental, but we're just thinking out loud.

It is, however, worth pointing out that Subaru showed a coupe concept about three years ago. Shown at the 2023 Japan Mobility Show, it was called the Sport Mobility Concept and was larger than the BRZ. With that, Subaru has been toying with the idea of building another coupe for a few years now, although admittedly, releasing a coupe in a crossover-obsessed market is quite a gamble these days. Then again, Honda pushed through with its Prelude.

So, the ACX has some history behind it, hence why VPX is such a mystery right now. So far, we're drawing blanks as to what it might be should Subaru use the name. Of course, the folks from Gunma could simply not apply the name anywhere and keep everyone guessing. Either way, these recent trademark applications suggest that the company isn't letting go of the idea of sporty models in its future.

Joel Stocksdale

MSRP: From $29,995

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Overview

The 2025 Subaru Forester arrives as an all-new sixth generation, polishing the formula that has long defined the Forester. It remains a two-row, five-passenger utility vehicle built around standard all-wheel drive, a naturally aspirated flat-four engine, a CVT, and a confident 8.7 inches of ground clearance. While its engineering stays familiar, Subaru refines nearly everything else: the cabin layout, the tech stack, and the driving experience. 

A new hybrid powertrain joins the lineup with 194 horsepower, giving efficiency-minded buyers another option. Ultimately, the 2025 Forester continues to serve families who want dependability, outdoor enthusiasts who need traction year-round, and drivers who prefer practicality over theatrics.

2025 Subaru Forester

Subaru

What's New for 2025

For 2025, Subaru fully redesigns the Forester after a long run stretching back to 2019. The updated styling brings a reshaped grille, reworked fender contours, and contemporary LED lighting front and rear. Inside, the biggest shift is the adoption of the 11.6-inch portrait-oriented touchscreen on all trims except the base model, replacing the dual 7.0-inch setup and adding wireless Apple CarPlay and Android Auto. Subaru also installs dual-pinion electronic power steering lifted from the WRX, though tuned for comfort rather than sharpness.

The headline change is the first-ever Forester Hybrid. It pairs the familiar 2.5-liter flat-four with two electric motors and a 1.1-kWh battery, boosting total output to 194 horsepower—14 hp more than the standard engine. A hands-free, foot-activated power tailgate also joins the options list, adding convenience for active households.

2025 Subaru Forester

Subaru

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Exterior

Subaru plays it safe but purposeful with the new Forester’s exterior. At 183.3 inches long and 72 inches wide, the footprint mirrors the outgoing model, keeping the Forester easy to maneuver in tight urban spaces. The wheelbase of 105.1 inches stays unchanged as well, preserving interior roominess. The styling leans more upright, with added black cladding, squared-off elements, and a bolder grille framed by standard LED headlights.

The Sport trim visually distinguishes itself with bronze accents and 19-inch wheels, while most trims ride on 18-inch alloys. The Forester continues to deliver one of the segment’s strongest attributes: 8.7 inches of ground clearance, beating the Honda CR-V, Toyota RAV4, and Mazda CX-50. Standard roof rails complete the adventure-ready look.

2025 Subaru Forester Hybrid

Subaru

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Interior

The 2025 Forester’s cabin favors straightforward functionality. Subaru’s familiar mix of easy-to-clean surfaces and clear control placement makes the interior feel honest and intuitive. Base trims use cloth upholstery and hard plastics, while upper trims add leather for a more upscale impression. The biggest shift is technology: base models keep the dual 7.0-inch screens, but Premium, Sport, Limited, and Touring receive an 11.6-inch vertical touchscreen with improved connectivity.

Interior space remains a Forester's strong suit. Adults fit comfortably in both rows, and the boxy profile and straight roofline preserve headroom where competitors taper. You get 27.5 cubic feet of cargo space behind the second row and 69.1 cubic feet with seats folded—numbers rivaling or beating SUVs a size up. The hybrid loses nothing to the gas Forester in terms of cargo space. The base trim without the panoramic sunroof has even more cargo space: 29.6 cu-ft and 74.4 cu-ft, respectively. The available Harman Kardon audio system is another highlight for buyers who enjoy long road trips.

2025 Subaru Forester Hybrid interior

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Price Range and Best Value Trim

Trim Level

Price

Base trim: Base

$29,995

Top trim: Touring Hybrid

$43,295

Best value trim: Premium

$33,385

The Premium trim hits the sweet spot in the 2025 Subaru Forester price ladder, combining the larger touchscreen, keyless access, push-button start, better interior materials, and added convenience features without the price escalation of upper trims.

2025 Subaru Forester Key SpecsPowertrain Options

Engine

HP

Torque

Transmission

Drivetrain

2.5L Flat-4

180 hp

178 lb-ft

CVT

AWD

2.5L Flat-4 Hybrid

194 hp

N/A

CVT

AWD

All-wheel drive standard across entire lineup.

Fuel Economy (MPG)

Configuration

City

Highway

Combined

Base/Premium 2.5L

26 mpg

33 mpg

29 mpg

Sport/Touring 2.5L

25 mpg

32 mpg

28 mpg

Hybrid (all trims)

35 mpg

34 mpg

35 mpg

Warranty

Subaru offers familiar, industry-standard warranty coverage. Basic coverage lasts three years or 36,000 miles, while the powertrain is covered for five years or 60,000 miles. Roadside assistance matches the basic warranty period. Unlike Toyota or Honda, Subaru does not include complimentary scheduled maintenance—an area where the brand still trails major rivals.

Coverage Type

Duration

Basic

3 years/36,000 miles

Powertrain

5 years/60,000 miles

Roadside Assistance

3 years/36,000 miles

Pros and Cons

Pros:

• Standard AWD with dependable full-weather confidence
• Excellent 8.7-inch ground clearance, ideal for adventurous drivers
• Spacious cargo area with up to 74.4 cubic feet of capacity
• New hybrid option delivers better fuel economy and more horsepower
• Intuitive controls and user-friendly ergonomics

Cons:

• Slow acceleration: 8.3-9.2 seconds to 60 mph for gas-powered versions
• Infotainment graphics feel dated, and the touchscreen response is sluggish.
• No complimentary maintenance program

Verdict

The 2025 Subaru Forester doesn’t chase trends—it reinforces what has always made the Forester a trusted companion. Acceleration lags competitors, with the gas model reaching 60 mph in between 8.3 and 9.2 seconds, depending on the trim, and the hybrid doing it in around 8.6 to 8.8 seconds, with the extra power being offset by the extra weight. Fuel economy improves in hybrid form but still trails the CR-V Hybrid and RAV4 Hybrid. Subaru’s 11.6-inch touchscreen offers more functionality than before, though the interface still feels a generation behind Mazda and Kia.

Yet when the pavement ends, or winter storms roll in, the Forester shines. Standard AWD, X-Mode terrain management, and generous ground clearance give it real off-road credibility. Cargo space equals or exceeds larger rivals, and its sensible packaging keeps it easy to live with day to day. Pricing also remains competitive, with the $29,995 base model undercutting several rivals.

For shoppers who value durability, traction, and practicality above flash, the Subaru Forester compact SUV remains a dependable pick. Buyers seeking sharper performance or high-end tech polish may find stronger alternatives, and the Forester’s unresolved ride is an irritant, but for real-world utility, the Forester continues to punch above its weight.

2025 Subaru Forester Hybrid

Subaru

Competitors

• Honda CR-V
• Toyota RAV4
• Mazda CX-50
• Ford Bronco Sport
• Jeep Cherokee

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MSRP: From $39,995

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Overview

The 2025 Subaru Ascent midsize SUV stays true to the Subaru template of all-wheel drive, a boxer engine, and high safety levels thanks to the standard EyeSight driver-assistance suite, but packages it in a roomy three-row vehicle that can seat up to eight people. A CVT automatic transmits the power to the wheels, and its generous ground clearance enables light-duty off-road work. Typical rivals include the Mazda CX-90, Kia Telluride, Toyota Highlander, and Honda Pilot.

2025-2026 Subaru Ascent

Kristen Brown

What's New for 2025

Subaru has dropped last year’s base trim, so the Premium, which has significantly more standard equipment, is now the base model. Two new trims are also added, the first being the Limited Bronze Edition with exclusive bronze-finished accents, bronze-metallic 20-inch wheels, black StarTex upholstery with bronze stitching, and a heated, leather-trimmed steering wheel with bronze stitching. The second is the blacked-out Onyx Edition, which comes in Premium and range-topping Touring variants, the latter boasting black Nappa leather with silver stitching, and a leather-trimmed and heated steering wheel with black and green stitching.

The Premium trim now includes heated front seats, a power driver's seat, wireless Apple CarPlay and Android Auto, and the Convenience package, which comprises a power liftgate, keyless entry with push-button start, reverse automatic braking, and an auto-dimming rearview mirror with HomeLink. The Limited trim gains a surround-view camera, power-folding Crystal Black Silica side mirrors with integrated turn signals, Cabin Connect, a power panoramic moonroof, a 14-speaker Harman Kardon audio system, and an 11.6-inch multimedia navigation system.

All 2025 Ascent trims are equipped with Emergency Stop Assist, Emergency Lane Keep Assist, blind-spot detection with lane-change assist, rear cross-traffic alert, and dual third-row USB-A ports from this year.

2025-2026 Subaru Ascent

Subaru

Exterior

The Ascent cuts a fairly conservative figure, with a typically Subaru hexagonal grille, which is flanked by LED headlights and an imposing stance thanks to its 8.7-inch ground clearance, which eclipses most of its competitors. Alloy wheels range in size from 18 to 20 inches, with bronze-finished 20s on the new Bronze Edition and black 20s on the Onyx Edition. With a length of nearly 197 inches, it casts about the same shadow as a Dodge Durango or Volvo XC90.

2025-2026 Subaru Ascent

Subaru

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Interior

The unpretentious cabin puts function first, but the material quality is good, and the controls are easy to use, with large touchscreen icons minimizing the distraction of having to control the HVAC system via touch. The Premium has cloth seats, and the Limited gets leather, while the range-topping Touring is treated to perforated Nappa leather with front-seat ventilation. 

The second-row bench is spacious, and can be exchanged for dual captain’s chairs, but the third row is more suited to children or adults of shorter stature over shorter distances - a typical mid-size three-row SUV malady. Cargo space behind the third row is competitive, with up to 17.8 cu-ft, expandable to up to 75.6 cu-ft with all the seats dropped. There are no fewer than 19 cupholders strewn about the cabin.

2025 Subaru Ascent Onyx Edition interior

Kristen Brown

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Price Range and Best Value Trim

Base prices excluding $1,420 destination charge.

Trim

Base Price

Base trim / best value Premium

$39,995

Top Trim Onyx Edition Touring

$52,050

The 2025 Subaru Ascent’s price only just squeaks in below $40K for the time being. This is for the Premium trim, which offers the best value in the lineup with its comprehensive list of standard features that include notable items such as the EyeSight driver-assistance suite, cornering LED headlights, heated front seats, power-adjustable driver’s seat,keyless entry and start, and power liftgate.

2025 Subaru Ascent Key SpecsPowertrain Options

Engine

Output

Transmission

2.4L Turbo Flat-4 (all trims)

260 hp / 277 lb-ft

CVT automatic

0-60 mph: ~6.8-6.9 seconds

Fuel Economy (MPG)

Configuration

City

Highway

Combined

Premium AWD

20 mpg

26 mpg

22 mpg

All other trims AWD

19 mpg

25 mpg

21 mpg

In real-world driving, the Ascent can easily beat its highway claim by about 2 mpg.

Towing capacity is 5,000 pounds in all configurations. Cargo capacity is 17.6-17.8 cubic feet with the third row in use, expanding to 42.1-43.5 behind the second row, and a maximum of 72.8-75.6 cu-ft with both the rear rows folded.

Warranty

Subaru provides industry-average warranty coverage, but there is no complimentary maintenance.

Coverage Type

Duration

Basic

3 years / 36,000 miles

Powertrain

5 years / 60,000 miles

Corrosion

5 years / unlimited miles

Roadside Assistance

3 years / 36,000 miles

Pros and Cons

Pros:

• Standard Symmetrical AWD for four-season capability
• EyeSight driver-assistance suite standard on all trims
• Excellent safety scores (IIHS Top Safety Pick+, NHTSA 5-star)
• Highway fuel economy of up to 28 mpg - better than EPA estimates
• Generous 8.7-inch ground clearance
• 5,000-lb towing capacity matches or exceeds most rivals

Cons:

• Coarse flat-four engine and abrupt low-speed throttle response
• CVT, wind, and road noise contribute to noise levels
• Third-row space is cramped for adults compared to some rivals
• Middling acceleration (6.8-second 0-60) trails sportier competitors
• Less interior cubby storage than most three-row SUVs
• No hybrid powertrain available

Verdict

On the road, the Subaru Ascent isn’t quite a class leader, with a coarse engine, notable road and wind noise, and a ride that can be somewhat firm at times. Though not sluggish, it also trails most of its rivals in outright performance. That being said, it impresses in real-world fuel consumption among gas SUVs, but doesn’t offer a hybrid option like many of its rivals do, such as the Toyota Highlander and Mazda CX-90. Another criticism is the small third row, but this is par for the course for many three-row midsize SUVs.

There’s a lot to like, though, not least the roomy first two rows and the high general equipment level, now that the Premium is the base trim, instantly making this trim the best value in the lineup. The AWD system and ample ground clearance also make this SUV more amenable to light off-road use than most of its ilk, and you can tow up to 5,000 pounds. Rivals may offer more tech features, but the important ones are present here, including wireless smartphone integration. Safety is also beyond reproach, with excellent crash scores and lots of driver assists.

2023-2026 Subaru Ascent

Subaru

Competitors

• Kia Telluride
• Honda Pilot
• Mazda CX-90
• Toyota Highlander
• Hyundai Palisade
• Chevrolet Traverse

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MSRP: From $24,360

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Overview

The 2025 Subaru Impreza is a compact hatchback that keeps things simple and practical while offering a feature few rivals can match as standard: all-wheel drive. Every Impreza comes with Subaru’s Symmetrical All-Wheel Drive and a CVT automatic, giving it year-round confidence that FWD competitors cannot replicate. Power in the Base and Sport trims comes from a 152-hp naturally aspirated 2.0-liter boxer four-cylinder engine. The lineup also includes the Impreza RS, which upgrades to a 182-hp NA 2.5-liter four-cylinder.

The 2025 Impreza focuses on everyday usability. It seats five, provides a flexible hatchback cargo area, and includes a generous suite of driver-assistance features across the lineup. With its combination of practicality, standard AWD, and a starting price that undercuts most all-wheel-drive competitors, the Impreza stands out as a value-driven choice in the compact segment.

2024-2025 Subaru Impreza hatch red w/ STI Appearance package

What's New for 2026

Subaru introduced a fully redesigned Impreza for 2024 with revised underpinnings, updated technology, and a move to a hatchback-only body style. For 2025, there are no significant changes to the design, platform, or feature set. The hatchback continues with standard AWD, the new infotainment layout carries over, and Subaru has kept the trim lineup consistent.

2024 Subaru Impreza w/ STI appearance package

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Exterior

The 2025 Impreza wears a clean, purposeful design with compact proportions. Front-end styling integrates a sculpted grille with headlights that extend toward the fenders. Steering-responsive LED headlights with automatic high beams are standard, lending a modern look.

From the side, the hatchback profile emphasizes practicality with a roofline that stays level to the rear, maximizing cargo space. The Base trim rolls on 16-inch steel wheels with covers. Sport upgrades to 18-inch aluminum-alloy wheels in a dark finish that give the car a more aggressive stance. The RS also rides on 18-inch alloy wheels and adds unique exterior accents, including black-finished trim elements and RS badging for a more assertive appearance. Standard roof crossbar mounting points add flexibility for carrying bikes, boards, or gear.

2024-2025 Subaru Impreza hatchback

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Interior

Inside, the Impreza prioritizes practicality and space. Five adults can fit in, legroom is generous in both rows (36.5 inches for rear-seat passengers), and headroom remains adequate thanks to a thoughtfully shaped roof. The 20.4-cu-ft cargo area behind the rear seats expands to 56 cu-ft with the 60/40 split fold-flat rear seatbacks, giving the hatchback flexibility closer to that of a small crossover.

Base models are equipped with Subaru’s Multimedia System featuring a 7.0-inch display, Apple CarPlay and Android Auto, Bluetooth, four speakers, and a straightforward control layout. Sport trims add the larger 11.6-inch touchscreen with wireless Apple CarPlay and Android Auto, additional USB-C and USB-A ports, and six speakers.

The RS builds on the Sport’s equipment and adds RS-specific interior touches such as unique cloth upholstery with red accents, a leather-wrapped steering wheel with red stitching, aluminum-alloy pedal covers, and upgraded instrumentation. At all trim levels, physical buttons for climate controls make adjustments intuitive and keep the center stack functional rather than cluttered.

Standard driver assistance and safety technology include EyeSight Driver Assist Technology with pre-collision braking, adaptive cruise control, lane-departure and sway warning, and lane centering. Higher trims can be equipped with blind-spot detection, lane-change assist, and rear cross-traffic alert.

2024-2025 Subaru Impreza Hatchback w/ STI appearance package black interior front cabin

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Price Range and Best Value Trim

Model

MSRP

Impreza Base

$24,360

Impreza Sport

$26,365

Impreza RS

$29,250

The 2025 Subaru Impreza’s price range includes just three trims, but the mid-spec Sport is the best value. It sits a modest amount above the Base and brings the larger 11.6-inch touchscreen with wireless smartphone connectivity, heated front seats, all-weather package components, and 18-inch alloy wheels. These features noticeably improve daily comfort and technology without stepping far into higher pricing territory.

2025 Subaru Impreza Key SpecsPowertrain Options

Spec

Base / Sport

RS

Engine

2.0L NA H4

2.5L NA H4

Power

152 hp

182 hp

Torque

145 lb-ft

178 lb-ft

Transmission

CVT

CVT

Drivetrain

AWD

AWD

Fuel Economy (MPG)

Engine

City

Highway

Combined

2.0L (Base / Sport)

27

34

30

2.5L RS

26

33

29

Warranty

Coverage

Duration

Basic

3 years / 36,000 miles

Powertrain

5 years / 60,000 miles

Roadside Assistance

3 years / 36,000 miles

Complimentary Maintenance

N/A

Pros and Cons

Pros:

• Standard all-wheel drive on every trim
• Spacious interior and strong cargo capacity
• Comprehensive standard driver-assistance features
• 11.6-inch touchscreen with wireless connectivity on top 2 trims
• 182-hp RS trim adds meaningful performance

Cons:

• No manual transmission option
• 152-hp engine feels weak under hard acceleration
• CVT limits driving engagement
• Interior materials are functional rather than upscale
• RS pricing approaches larger or more powerful competitors

Verdict

The 2025 Subaru Impreza compact vehicle continues to offer compelling value in the compact hatchback category. Its standard all-wheel drive sets it apart from most rivals, giving it an edge in regions with snow, rain, or variable conditions. The Sport trim strikes the best balance of price, features, and daily usability, delivering technology and comfort upgrades that make it the most sensible choice for many buyers.

While its engine is not especially quick and the CVT limits driver engagement, the Impreza’s real strength lies in its practicality, safety, and everyday comfort. For people who need confidence in all weather and flexible cargo space without paying for unnecessary performance, the Impreza remains a smart choice.

2024-2025 Subaru Impreza

Subaru

Competitors

• Honda Civic Hatchback
• Mazda 3 Hatchback
• Toyota Corolla Hatchback
• Hyundai Elantra
• Kia K4

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MSRP: From $33,210

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Overview

The 2025 Subaru BRZ sports coupe sticks to a simple sports car formula: front-engine, rear-wheel drive, and a standard six-speed manual transmission. Steering feedback and an approachable chassis sit at the center of the experience, and the car’s limits feel friendly enough that you can explore them without needing a closed course or superhero reflexes. There’s also an optional six-speed automatic for drivers who want two pedals, but the BRZ’s personality still reads most clearly with the manual.

Even with a nominal 2+2 layout, the rear seats work best as extra storage. Up front, the cabin focuses on the driver with a fully digital gauge cluster that puts the tachometer front and center, plus an 8.0-inch touchscreen with Apple CarPlay and Android Auto. If you want something different in the same general price neighborhood, the Mazda MX-5 Miata is the other big name, although it cannot match the BRZ’s fixed-roof layout or its general day-to-day cargo flexibility.

2025 Subaru BRZ tS

Elijah Nicholson-Messmer

What's New for 2025

Updates for the 2025 BRZ keep its core feel intact while making the driving modes and trim details a little more consistent. A Sport mode is now included, with a sharper throttle response for manual-equipped models.

The Limited trim also gets a more distinctive cabin look, with standard black faux-suede seats paired with red leather bolsters, darker contrast stitching, and additional interior accents to accentuate the sporty theme.

If you want your BRZ with a louder visual signature, there’s also a purple-painted Series.Purple special edition (below) that’s limited to 500 vehicles.

2025 Subaru BRZ Series.Purple

Subaru

Exterior

The BRZ remains a compact, low-slung coupe with a clear performance-first stance. Subaru keeps the lineup simple with three trims: Premium, Limited, and tS, each aimed at a slightly different type of buyer.

Wheel and tire hardware helps separate them. Premium rides on 17-inch wheels, while Limited moves up to 18-inch wheels and a more track-day-ready tire setup. At the top, the tS focuses more on handling and braking upgrades, so it’s the most focused version of the same basic idea: keep it light, direct, and keep the driver busy in a good way.

2025 Subaru BRZ

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Interior

The BRZ’s cabin is built around the driver. A 7.0-inch digital gauge cluster makes the tachometer the main attraction, and it changes its presentation in Track mode. Infotainment runs through an 8.0-inch touchscreen, and it does not trap you in touch-only purgatory. Physical knobs handle volume and tuning, with additional hard buttons for quick access. Wired Apple CarPlay and Android Auto come standard, so you can bring your own navigation and playlists without drama.

Practicality is “sports-coupe practical,” which means it’s better than it looks at first glance, but still not a family-car substitute. The rear seats are best treated as a place to toss a jacket, a camera bag, or whatever you promised yourself you would not bring along. Fold them down, and the BRZ’s cargo space becomes much more useful, including enough room to haul a set of tires for a track day.

2025 Subaru BRZ tS interior

Elijah Nicholson-Messmer

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Price Range and Best Value Trim

Trim

MSRP

Premium

$33,210

Limited

$35,860

tS

$38,360

The 2025 Subaru BRZ’s price range spans only three trims, but the Limited lands in the sweet spot because it keeps the same 228-hp output as the rest of the lineup while adding the upgrades you actually feel and use. It steps up to the more serious wheel-and-tire setup, brings more features into the daily routine, and gets the most meaningful interior upgrade for 2025 with its revised seat design and added accents.

2025 Subaru BRZ Key SpecsPowertrain Options

Specification

BRZ

Engine

2.4L NA H4

Horsepower

228 hp

Torque

184 lb-ft

Transmission

6-Speed Manual / 6-Speed Auto

Fuel Economy (MPG)

Transmission

City

Highway

Combined

Automatic

21

30

25

Manual

20

27

22

Dimensions

Dimension

Measurement

Length

167.9 in

Width

69.9 in

Height

51.6 in

Wheelbase

101.4 in

Curb Weight

2,820 - 2,881 lbs

Ground Clearance

5.1 in

Warranty

Coverage

Duration

Limited Warranty

3 years / 36,000 miles

Powertrain Warranty

5 years / 60,000 miles

Rust Perforation Warranty

5 years / unlimited miles

Complimentary Maintenance

N/A

Pros and Cons

Pros:

• Standard six-speed manual keeps the experience engaging
• Strong tech basics, including an 8.0-inch touchscreen with smartphone integration
• Limited trim brings meaningful equipment upgrades without jumping to the top price

Cons:

• Rear seats work better as cargo space than adult seating
• Cabin materials feel more functional than premium
• Fuel economy takes a hit if you drive it the way it begs to be driven

Verdict

The 2025 Subaru BRZ sports car continues to do what it does best: make normal speeds feel entertaining and make good roads feel like an event. It prioritizes steering feedback, approachable handling, and driver involvement over raw horsepower bragging rights, and that is exactly why it stands out in a market that often confuses speed with fun. 

The lineup stays straightforward, and the Limited trim makes the most sense for most buyers by combining the same output with the equipment upgrades that sharpen both the daily experience and the back-road payoff. If you want a small coupe that still cares about the driver first, the BRZ remains one of the cleanest answers.

2025 Subaru BRZ tS

Elijah Nicholson-Messmer

Competitors

• Toyota GR86
• Mazda MX-5 Miata
• Volkswagen Golf GTI
• Honda Prelude
• Ford Mustang EcoBoost

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MSRP: From $35,860

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Overview

The 2026 Subaru BRZ sports coupe sticks to a simple formula that still feels rare in the new-car world: a compact, rear-wheel-drive coupe that puts the driver first. Power comes from a naturally aspirated 2.4-liter flat-four, and the car’s light, eager feel is a big part of the appeal. Steering response and chassis balance play a bigger role than brute force here, so the BRZ rewards smooth inputs and confident cornering more than it chases straight-line speed.

A six-speed manual is standard, and it suits the 2026 BRZ’s character best, but Subaru also offers a six-speed automatic on the Limited. The layout is classic sports coupe: front engine, rear drive, and a low seating position that makes the car feel keyed-in even at normal speeds.

2025-2026 Subaru BRZ

Subaru

What's New for 2026

The big news is a new Series.Yellow special edition (below). It replaces last year’s Series.Purple, and it is limited to 350 units. Subaru pairs it exclusively with a six-speed manual, and it wears Sunrise Yellow paint with 18-inch matte-black wheels. The Series.Yellow also brings the same performance upgrades used on the tS, including upgraded Brembo brakes and specially tuned struts and dampers. Inside, it gets black upholstery with yellow contrast stitching across the seats, steering wheel, shifter, and parking brake.

Another important change is the lineup structure. The prior entry-level Premium trim drops out, which means the Limited effectively becomes the starting point in the range. From a buyer’s point of view, the lineup is easier to understand now, and the trims separate more clearly by mission: Limited as the well-rounded core model, tS as the sharp-handling factory setup, and Series.Yellow as the limited-run statement piece.

2026 Subaru BRZ Series.Yellow in Sunrise Yellow

Subaru

Exterior

The BRZ’s styling stays focused on proportion and purpose. It sits low, with a coupe profile that looks compact and planted rather than tall or bulky. The short overhangs and tidy footprint match the BRZ’s personality: quick responses, easy placement, and a sense that the car shrinks around the driver.

Trim differences matter most in the details and hardware. The Limited centers on the classic BRZ look and everyday usability, while the tS is more focused on the performance brief with its STI-tuned approach.

2025-2026 Subaru BRZ tS

Elijah Nicholson-Messmer

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Interior

The BRZ’s cabin is laid out around the driver, with a sporty vibe and a focus on the essentials. Up front, the seating position feels purpose-built for spirited driving, and the heavily bolstered front seats help hold you in place when the road gets interesting. Subaru uses a 7.0-inch digital gauge cluster that puts the tachometer front and center, and it changes its presentation in Track mode.

Infotainment runs through an 8.0-inch touchscreen, and Subaru wisely keeps physical knobs and hard buttons for key functions like volume and tuning. Wired smartphone integration is included, and the overall tech experience feels modern without turning the car into a rolling tablet.

Practicality is a mixed bag, but better than the shape suggests. The rear seat is best treated as extra cargo space, not real adult seating, and that’s how it becomes useful.

2025-2026 Subaru BRZ tS interior

Elijah Nicholson-Messmer

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Price Range and Best Value Trim

Trim

MSRP

Limited (MT)

$35,860

Limited (AT)

$36,710

tS

$38,360

Series.Yellow

$39,360

The 2026 Subaru BRZ’s price range now encompasses even fewer trims, but the Limited makes the most sense because it keeps the full BRZ experience while staying closest to the price floor. You get the same 228-hp flat-four and the same core rear-wheel-drive layout, plus the key mechanical basics that matter to how the car feels. The Limited also gives you flexibility the tS doesn’t: the six-speed automatic is available here if you want it.

2026 Subaru BRZ Key SpecsPowertrain Options

Spec

Detail

Engine

2.4L NA H4

Horsepower

228 hp

Torque

184 lb-ft

Transmission

6-speed manual (standard), 6-speed automatic (optional on Limited)

Drivetrain

RWD

Fuel Economy (MPG)

Transmission

City

Hwy

Combined

Automatic

21

30

25

Manual

20

27

22

Dimensions

Dimension

Measurement

Length

167.9 in

Width

69.9 in

Height

51.6 in

Wheelbase

101.4 in

Curb Weight

2,837 - 2,881 lbs

Ground Clearance

5.1 in

Warranty

Coverage

Duration

Limited

3 years / 36,000 miles

Powertrain

5 years / 60,000 miles

Rust Perforation

5 years / unlimited miles

Complimentary Maintenance

N/A

Pros and Cons

Pros:

• Quick, balanced rear-wheel-drive handling that feels alive on a back road
• Standard six-speed manual and limited-slip differential
• Back seat folds to add useful cargo flexibility for the segment
• Strong value in the lineup when you want a real sports coupe without supercar pricing

Cons:

• Rear seats works better as storage than as adult seating
• Road noise stands out at highway speeds
• Exhaust sound does not match the car’s fun factor

Verdict

The 2026 Subaru BRZ sports coupe continues to feel like one of the most honest ones you can buy new. It’s not about big power numbers or effortless speed. Instead, it’s about the kind of steering, balance, and feedback that make normal roads more entertaining. 

The Limited is the smart pick for most shoppers because it keeps the core experience intact while staying grounded in price and offering the automatic option. The tS is there for drivers who want the factory’s more serious handling hardware.

2026 Subaru BRZ 2.4L H4 engine

Subaru

Competitors

• Toyota GR86
• Mazda MX-5 Miata
• Ford Mustang EcoBoost
• Volkswagen GTI
• Honda Prelude

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MSRP: $37,750

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Overview

The 2025 Subaru WRX carries decades of rallying heritage into a segment where it stands alone with standard all-wheel drive. This turbocharged sports sedan sends 271 horsepower from a turbocharged 2.4-liter boxer engine to either a six-speed manual or CVT automatic transmission, both paired with Subaru's Symmetrical AWD system. 

Competitors like the Honda Civic Si, Volkswagen Golf GTI, and Hyundai Elantra N offer engaging dynamics but cannot match the WRX's all-weather capability. The WRX appeals to enthusiasts who refuse to choose between performance and year-round traction, offering practical sedan versatility alongside genuine driving engagement.

2025 Subaru WRX tS

Kristen Brown

What's New for 2025

The headline addition to the Subaru WRX sports sedan lineup is the WRX tS (above and below), meaning "tuned by STI," replacing the outgoing TR model as the performance flagship. This variant features STI-tuned electronically controlled dampers, upgraded Brembo brakes with larger rotors and gold calipers, along with 19-inch wheels wrapped in Bridgestone Potenza S007 summer tires. The tS debuts a 12.3-inch fully digital instrument cluster shared with the GT trim.

Subaru discontinues the base trim, making Premium the new entry point as buyer preferences shift towards more equipped models. EyeSight Driver Assist Technology and DriverFocus Distraction Mitigation now come standard across all trims, including manual transmission models for the first time. Another addition is the Galaxy Purple color that joins the choice of paint options. Limited and GT trims get a new black 18-inch alloy design, and all trims get a new dark grille insert.

2025 Subaru WRX tS blue front angled view

Kristen Brown

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Exterior

The 2026 WRX projects aggression through fender flares, a functional hood scoop feeding the intercooler, and angular LED headlights. The tS adds visual distinction with black exterior accents on the mirrors, antenna, and rear spoiler, contrasted by signature gold Brembo calipers visible through the wheels. Standard 18-inch alloys dress lower trims while the tS rides on exclusive 19-inch satin gray wheels. A rear spoiler and quad exhaust tips have been added throughout the lineup.

2025 Subaru WRX tS

Elijah Nicholson-Messmer

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Interior

The cabin prioritizes function over luxury, with a flat-bottomed steering wheel and supportive front seats establishing the sporty atmosphere. The tS elevates that experience with eight-way adjustable Recaro seats wrapped in black Ultrasuede featuring blue accents. An 11.6-inch vertical touchscreen dominates the center stack with wireless Apple CarPlay and Android Auto, though response times lag behind newer systems. 

The tS and GT receive the new 12.3-inch digital instrument cluster, while other trims retain traditional gauges. Rear seats fold 60/40 for expanded cargo flexibility, and the trunk offers 12.5 cubic feet of storage.

2025 Subaru WRX tS interior

Elijah Nicholson-Messmer

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Price Range and Best Value Trim

Trim Level

Price

Base trim: Premium

$37,750

Top trim: tS

$47,705

Best value trim: Premium

$37,750

2025 Subaru WRX Key SpecsPowertrain Options

Engine

HP

Torque

Transmission

Drivetrain

2.4L Turbo Boxer 4-cyl

271 hp

258 lb-ft

6-speed Manual / CVT

AWD

The Subaru WRX’s turbocharged boxer engine delivers linear power with minimal lag, and the six-speed manual provides a satisfying mechanical connection. The CVT includes an eight-speed manual mode with paddle shifters, though enthusiasts will prefer the traditional stick shift. Symmetrical All-Wheel Drive comes standard, distributing power through a viscous coupling center differential for genuine capability over loose surfaces and adverse conditions.

Fuel Economy (MPG)

Transmission

City

Highway

Combined

6-speed Manual

19

26

22

CVT

18

25

21

Performance

Metric

Result

0-60 mph (CVT)

5.4-5.7 seconds

0-60 mph (Manual tS)

5.6-6.0 seconds

Warranty

Subaru's coverage matches industry standards, but trails Hyundai's longer powertrain protection, and no complimentary scheduled maintenance is included.

Coverage

Duration

Basic

3 years / 36,000 miles

Powertrain

5 years / 60,000 miles

Complimentary Maintenance

Not included

Pros and Cons

Pros:

• Standard AWD; unavailable on direct competitors
• Engaging manual transmission
• New tS brings STI-tuned dampers and Brembo brakes
• EyeSight now standard on manual models

Cons:

• Fuel economy trails front-drive rivals
• Interior materials feel cheap at this price point
• Infotainment is laggy with dated graphics
• Exhaust note lacks character

Verdict

The 2025 WRX remains unique in offering standard all-wheel drive, where competitors rely on front-wheel drive. The new tS addresses handling criticisms with adaptive dampers and upgraded brakes, creating the most capable WRX since the STI's discontinuation. As far as the 2025 Subaru WRX prices go, the base Premium trim, priced at $37,750 delivers the core experience with heated seats, EyeSight safety, and the satisfying six-speed manual, making for great value. While the WRX sacrifices some raw character for refinement compared to predecessors, it compensates with genuine all-weather capability that rivals simply cannot match.

2025 Subaru WRX tS

Elijah Nicholson-Messmer

Competitors

• Honda Civic Si
• Volkswagen Golf GTI
• Hyundai Elantra N
• Toyota GR Corolla

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MSRP: $38,495

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Overview

The 2026 Subaru Solterra compact electric crossover fixes many criticisms that plagued the earlier versions and makes it a more competitive vehicle in its class. It’s the brand’s first all-electric vehicle, codeveloped with Toyota’s bZ, but both cars have been slated for a poor driving range. This year, it has a range of up to 288 miles, faster charging, a power boost, refreshed looks, and more tech features, so it should make much more of an impression.

All-wheel drive is standard, and its class-leading ground clearance of 8.3 inches means it successfully bridges the gap between weekday commuting and weekend adventuring. It’s ideal for buyers who might have bought a Forester or Crosstrek, but want a practical and eco-conscious electric crossover with all-weather capability and Subaru’s rugged versatility.

2026 Subaru Solterra

Subaru

What's New for 2026

The 2026 Solterra’s fascia is redesigned, with new LED headlights with headlight washers and sharp new DRL signatures, an illuminated Subaru logo, a redesigned rear spoiler, and Astro Black Mica fenders and cladding on all models except for those painted Cosmic White Pearl or Smoked Carbon, which have color-coded ones. The cabin gets a new 14-inch touchscreen to replace the old 8.0- and 12.3-inch ones, as well as standard dual wireless charging pads.

The electric driving range is boosted by around 25%, varying between 278 and 288 miles, depending on the trim, thanks to a larger 74.4-kWh battery. The base powertrain’s output is up from 215 to 233 hp; the XT trims remain at 338 hp. The CCS connector is replaced with an NACS (North American Charging Standard) connector, granting the Solterra access to Tesla’s vast Supercharger network. Charging speed is also up from 100 to 150 kW, and a new battery preconditioning system optimizes charging speeds in cold temperatures.

2026 Subaru Solterra

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Exterior

The Solterra looks more cohesive and refined this year, thanks to a redesigned fascia with separated headlights that now sit lower in the bumper and an illuminated Subaru grille badge. Restyled new wheel options in either 18 or 20 inches add some dynamism to the profile, cars painted Cosmic White Pearl or Smoked Carbon get color-coded fender trim instead of black, and a redesigned rear spoiler improves aerodynamic efficiency, and is complemented by updated liftgate garnish and badging.

2026 Subaru Solterra

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Interior

The cabin improvements are plain to see, starting with the standard new 14-inch touchscreen with wireless Android Auto and Apple CarPlay, and the addition of dual 15-watt charging pads in the center console. Both rows have access to USB-C ports, and there’s a 120-volt outlet in the cargo area to power devices on the go. 

The materials remain serviceable rather than plush, with plenty of plastics, but at least Subaru has gotten rid of most of the smudge- and scratch-prone piano-black surfaces. There’s additional open storage underneath the raised center console with its compact rotary shifter knob. The Solterra has comfortable seating for four with 35.3 inches of legroom in the second row, and a fifth passenger can be accommodated over short distances.

2026 Subaru Solterra interior

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Price Range and Best Value Trim

Trim Level

Price

Base Trim: Premium

$38,495

Top Trim: Touring XT Leather

$45,855

Best Value: Limited

$41,395

2026 Subaru Solterra Specs Overview

Here’s the basic information about the Solterra’s powertrain configurations, battery capacity, driving range, charging options, and performance metrics.

Powertrain and Battery Options

Powertrain Type

Motor Output (hp)

System Horsepower

Battery Capacity (kWh)

Drivetrain

Dual Motor (Standard)

117 front / 117 rear

233 hp

74.7

AWD

Dual Motor (XT)

224 front / 117 rear

338 hp

74.7

AWD

Range and Efficiency (MPGe / MPG / Electric Range)

More efficient motors and a larger 74.7-kWh battery boost the Solterra’s range appreciably. Not only is the base powertrain more powerful, but the EPA now rates it at 131/109/120 MPGe city/highway/combined, up by 17/15/16 MPGe, respectively, and good for a range of 288 miles. The more powerful XT powertrain achieves 128/105/117 MPGe and a range of 278 miles.

Charging

The 2026 Solterra now not only has an NACS port - giving it access to over 15,000 Tesla Supercharger stations - but it also charges at a faster maximum rate, up from 100 to 150 kW, making it possible to replenish the battery from 10% to 80% in about 28 minutes under optimal conditions. The onboard charger has been uprated to 11 kW, enabling Level 2 charging of the battery in about eight hours from flat. A new battery preconditioning system automatically warms up the battery in cold weather when navigating to a charging station, so it can commence charging at the optimal charging speed the moment you plug in.

Performance and 0-60 MPH

The potent 338-hp powertrain in the XT models transforms the Solterra, allowing it to rip to 60 mph in well under five seconds. The base 233-hp car is no slouch, though, and will still sprint to the benchmark in about 5.9-6.4 seconds, depending on test conditions, which is quick enough for most people. Even in this model, highway merging and overtaking are accomplished with little effort, and the driving experience is further boosted by confident handling thanks to fairly firm suspension that resists lean well but stops short of being hard, even on the 20-inch wheels.

2026 Subaru Solterra

Subaru

Dimensions

The 2026 Solterra occupies compact crossover dimensions, while the relatively short overhangs aid in off-road capability.

Dimension

Measurement

Length

184.6 in

Width

73.2 in

Height

65.0 in

Wheelbase

112.2 in

Interior Space (Front and Rear)

Measurement

Front

Rear

Headroom

38.0-38.8 in

37.1-38.0 in

Legroom

42.1 in

35.3 in

Shoulder Room

57.8 in

56.0 in

Cargo Space

The Solterra offers 23.8 cu-ft of cargo space in the trunk, which is less than you get in most compact SUVs. With the second row folded down, the Solterra’s 63.5 cu-ft still trails the Tesla Model Y’s 71 cu-ft, but beats the Hyundai Ioniq 5’s 59 cu-ft. The load floor is conveniently low, and there is additional under-floor storage, but no frunk.

2026 Subaru Solterra

Subaru

Ground Clearance

Thanks to a class-leading 8.3 inches of ground clearance, the Solterra will go more places than typical crossovers, and makes light work of snow and light trail driving. Combined with the X-Mode’s Snow/Dirt and Deep Snow/Mud modes and Downhill Assist, the Solterra is more adept off the pavement than most rivals

Warranty

Coverage

Duration

Basic Warranty

3 years / 36,000 miles

Powertrain Warranty

5 years / 60,000 miles

Complimentary Maintenance

Not included

EV Battery/Components

8 years / 100,000 miles

Rust Perforation

5 years / unlimited miles

Pros and Cons

Pros:

• Substantially improved range up to 288 miles
• Standard AWD with genuine off-road capability
• Quickest Subaru ever in XT trim
• NACS port with Tesla Supercharger access
• Class-leading 8.3-inch ground clearance

Cons:

• Interior materials lack premium feel
• Range still trails some competitors
• No one-pedal driving mode
• Exterior styling remains polarizing
• Firm ride on 20-inch wheels

Verdict

The 2026 Subaru Solterra’s price starts at less than $40K, positioning it right among typical rivals, and the latest changes have done a lot to bring it closer to the class average in terms of range and charging speed. The XT powertrain also offers a genuine performance option, and the standard AWD and generous ground clearance give it a definite adventure-focused selling point in this class, so buyers after Subaru’s typical brand values and all-weather capability may find this practical crossover perfect for both daily commuting and weekend adventures.

Negatives include rather ordinary cabin materials, and even the facelifted model makes less of an impact than more adventurously styled rivals like the Ioniq 5. The Limited makes the most sense, adding bigger wheels, heated front and rear seats, Harman Kardon audio, and a power liftgate.

2026 Subaru Solterra

Subaru

Competitors

• Tesla Model Y
• Hyundai Ioniq 5
• Kia EV6
• Ford Mustang Mach-E
• Toyota bZ

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MSRP Isn’t Always the Price You Actually Pay

MSRP stands for Manufacturer’s Suggested Retail Price, and that’s all it is – a suggestion. The reality is that dealers often tack on markups and other fees, driving up the price. Though the FTC tries to keep things transparent, the number you see advertised is rarely the number you actually pay.

On the flip side, dealers also use incentives to bring prices down, whether through leasing or financing. Some brands even offer special programs – like employee pricing – that offer even bigger discounts if you know where to look.

For Subaru, that system is called VIP Pricing, a preset, non-negotiable price based on the retailer's invoice cost, potentially leaving the final figure below what an average shopper could normally negotiate.

Kristen Brown

So, How Much Can You Actually Save?

Dealer bulletins unearthed by CarsDirect show that Subaru’s VIP Program lets eligible buyers get certain models at invoice price, or sometimes even below. The biggest discounts can hit 2% under invoice, which is tough to get just by negotiating on your own.

The process is pretty straightforward. If you work for a Subaru business partner – or you’re a qualifying retiree – you start by getting a VIP Retailer Visit Authorization Form online. Subaru checks your eligibility, and once you’re approved, you'll receive a form to present to the dealer to confirm your VIP pricing eligibility.

The best part? You can actually combine VIP pricing with other regional or customer incentives available. Yes, you can stack those savings on top of the VIP deal, which isn’t always the case with other automakers.

Subaru

The Fine Print Buyers Should Know

VIP pricing only applies to new Subaru vehicles that have never been titled and usually have fewer than 500 miles. Used cars and demo units don’t qualify. Not all Subaru vehicles are also eligible for the VIP pricing, so it’s best to talk to your dealer beforehand.

More importantly, only qualifying employees, retirees, or their spouse or partner living with them can use the form. You can’t share it with friends or extended family, and you’re limited to two purchases or leases per year.

Plus, you need to get your authorization before you start talking numbers with the dealer – no exceptions for deals already in progress. The form is good for 45 days, but you can renew it if your plans change. Bottom line: get your paperwork sorted before you head to the dealership.

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