Subaru

Subaru's first-ever fully electric vehicle, the capable Solterra, received a significant refresh for its 2026 model year, gaining desirable features such as NACS charging, increased range and power, and more standard equipment. Last month, I had the opportunity to test the all-new 2026 Subaru Solterra through the gruelling forest service roads outside of Denver, Colorado, and was thoroughly impressed with its ability to maintain much of Subaru's signature DNA despite lacking the once-obligatory Boxer engine. Now, Subaru has released official pricing details for its updated EV crossover.

Subaru

For its 2026 model year, the Subaru Solterra is based on a fully redeveloped platform, while retaining its standard dual-motor, all-wheel-drive setup with improved power distribution optimization in both wet and dry conditions. The Solterra's suspension and electric power steering have also been enhanced to improve handling and responsiveness, and available power has increased massively in both standard and XT trim packages. Below is an official breakdown of the pricing for each respective powertrain. Note that non-XT trim packages pack a 233-horsepower punch, while XT trims benefit from a more potent 338-horsepower rating. Solterra's premium trim offers up to 288 miles of range, whereas other trims offer up to 278 miles of range.

Destination & Delivery is $1,450 for Solterra and may vary in the following states: CT, HI, MA, ME, NH, NJ, NY, RI, and VT. D&D is $1,600 for retailers in Alaska.

Subaru

Solterra Premium: The most basic trim package available on the 2026 Subaru Solterra comes with standard Symmetrical all-wheel drive, dual electric motors producing 233 horsepower, standard low-profile roof rails with a 700-pound static cargo rating, 18-inch alloy wheels, heated front seats, power driver's seating, a leather-wrapped steering wheel, a 14-inch touchscreen infotainment display, interior ambient lighting, and a dual-zone automatic climate control system, to name a few things.

Solterra Limited & Limited XT: The Limited trim adds 20-inch aluminum-alloy wheels, a rear spoiler, memory function driver's seating, powered front passenger seating, power tailgate with kick open/close, heated steering wheel, automatic parking assist, heated rear seats (outboard positions), "Multi Terrain Monitor," and a Harman Kardon premium sound system. Opt for the XT upgrade, and you'll gain up to 338 horsepower—a must for those with lead-lined right feet.

Solterra Touring XT: The Touring package adds enhanced styling features, an upgraded interior, a panoramic glass moonroof with a power sunshade, ventilated front seats, front driver & passenger leg heaters, optional two-tone paint colors, available blue leather upholstery, and a digital rearview mirror with a camera washer.

Subaru

Considering its significant upgrades, including enhanced range and improved power figures—not to mention improved styling and available features—the fact that the 2026 Subaru Solterra's base MSRP remains the same as its outgoing predecessor is a true testament to Subaru's commitment to making EVs affordable. In fact, the Solterra Limited is actually priced $600 lower than last year's equivalent trim. If that doesn't prove that Subaru has made a solid effort to enhance the affordability of their first-ever EV crossover, then I'm not quite sure what will. Regardless, the Solterra is perhaps more competitive than it's ever been in its segment for 2026, and its updated pricing—as well as its updated specs and features—are indeed a step in the right direction.

For its 2026 model year, the popular Subaru Crosstrek gains an all-new hybrid variant, equipped with the latest Toyota-sourced hybrid battery technology. However, this isn't the first time Subaru has attempted to electrify its most compact crossover. In 2014, Subaru introduced a hybridized version of the first-generation XV Crosstrek, only to be met with incredibly slow sales, primarily attributed to its high cost and relatively limited fuel savings compared to the standard model. For its 2019 model year, Subaru attempted a plug-in hybrid version of the Crosstrek, but its existence was essentially for compliance purposes, and it was only sold in states that followed California's emissions standards. Now, however, Subaru has decided to give a hybrid Crosstrek another go, and from what I've gathered based on my first impressions, this one's a massive improvement.

On paper, the 2026 Subaru Crosstrek Hybrid appears to be an odd contender in its increasingly competitive segment, with its only direct rival being the Toyota Corolla Cross Hybrid. Subaru insists it'll also compete with larger rivals, such as the Honda CR-V Hybrid and the Hyundai Tucson Hybrid, which both command price tags similar to those of the two available Crosstrek Hybrid trims.

For reference, the 2026 Subaru Crosstrek Sport Hybrid starts at $33,995, while the more spacious Hyundai Tucson Hybrid Blue begins at $33,465—more than $500 less than the Subaru—and the Honda CR-V Sport Hybrid starts at $35,630. The Toyota Corolla Cross Hybrid S's $28,995 MSRP makes it $5,000 less expensive than the Crosstrek Hybrid, despite still coming standard with all-wheel drive and boasting superior fuel economy (the Crosstrek Hybrid achieves up to 36 combined miles per gallon, whereas the Corolla Hybrid achieves up to 42 combined mpg). So, then, I had to ask myself: "Why would anyone choose the Crosstrek Hybrid?"

Cole Attisha

Subaru claims that nearly a quarter of all Crosstrek owners use their vehicles off-road—a massive difference from the 6.3% of Corolla Cross Hybrid owners, the 4.4% of Hyundai Tucson Hybrid owners, and the 3.8% of Honda CR-V Hybrid owners. This is attributed mainly to the Crosstrek's mechanical all-wheel drive system, which, when compared to the Corolla Cross Hybrid's system, essentially uses its combustion engine to power the front wheels and its electric motor to power the rear wheels, offering far superior traction when needed most.

The Crosstrek Hybrid also benefits from improved ground clearance compared to its rivals—another essential element for off-road use. Of course, its mechanical all-wheel drive system does come at the cost of fuel efficiency, and the Hybrid Crosstrek sacrifices 17% in combined fuel economy compared to the Corolla Cross Hybrid for the sake of its improved all-wheel drive capability. The upshot, however, is that the Crosstrek Hybrid boasts a single-tank driving range of up to 597 miles—significantly more than any of its three aforementioned rivals.

There's no denying that Subaru is asking buyers to pay a hefty premium for its advanced capabilities compared to its Toyota rival, or to give up a substantial quantity of interior spaciousness compared to its Honda and Hyundai rivals, all in the name of improved off-road capability that only around a quarter of its owners will ever really use (according to its own data). Regardless, my experience behind the wheel had me thinking that Subaru might still have a valid case on its hands after all.

Even if you're considering a Crosstrek Hybrid and don't plan on ever taking it off-road, take note of the fact that its mechanical Symmetrical All-Wheel Drive system pays dividends both in the backcountry and on freshly paved surfaces. The Crosstrek Hybrid's cornering is capable of serious engagement, and it's actually possible to have fun behind the wheel on a meandering stretch of twisty turns—something that, at least from my own experience, cannot be said of the Corolla Cross Hybrid. There is considerable body roll under cornering, as one might expect from what is essentially a hatchback on stilts, but once mastered, it can be surprisingly communicative.

Subaru

Call me crazy, if you will, for drawing comparisons between a Crosstrek Hybrid and a Mazda MX-5. Still, anyone who has spent time behind the wheel of an ND-era Miata understands how talkative body roll can be when tuned properly, and its feedback is constructive for gauging momentum shifts from side to side. The Subaru Crosstrek Hybrid's body roll acts similarly, and if you listen to its faint whispers, it's easy to anticipate how it will react to corners before turning into them. It adds a surprisingly thrilling element to the act of driving the Crosstrek Hybrid spiritedly.

Thanks to its two-motor series-parallel hybrid powertrain, which pairs a 2.5-liter Atkinson-cycle Boxer engine with a 0.6-kWh lithium-ion battery, the Crosstrek Hybrid sees a 14-horsepower improvement over its non-hybrid variants, for a total combined figure of 194 horsepower. Although it's certainly not a massive power increase, and it doesn't make much of a difference in the higher end of its RPM range, the Crosstrek Hybrid's instant torque response makes accelerating far smoother than in the standard Crosstrek. It affords it just enough pep to make the act of engaging wide-open throttle a worthwhile endeavor.

Overall, the 2026 Subaru Crosstrek Hybrid felt far sportier behind the wheel than I had expected, and perhaps far sportier than anyone would expect a vehicle of its segment to be. So, then, not only is the Subaru Crosstrek Hybrid the adventurer's choice compared to its main rivals, but perhaps it should be the driving enthusiast's go-to as well.

Subaru

Inside its cabin, the Subaru Crosstrek Hybrid brandishes another potent weapon to help it take on its tough competition: genuine charm and character. Gone is the sea of black plastics, black upholstery, and black buttons, and instead, the 2026 Crosstrek Hybrid's interior is filled with eye-catching patterns, contrasting hues, and an aesthetically appealing digital gauge cluster that altogether make it a far more enjoyable and premium-feeling place to be.

2026 Subaru Crosstrek Hybrid

Subaru

One odd detail that caught my attention, however, is that the more basic Subaru Crosstrek Sport Hybrid, which starts at $33,995, comes standard with a power moonroof. At the same time, the pricier Limited Hybrid ($34,995) requires buyers to spend an additional $1,600 for an optional package that includes the power moonroof and a 360-degree parking camera. Make sure to consider that when comparing the two available hybrid trim packages.

2026 Subaru Crosstrek Hybrid

Subaru

Specifications Vehicle Type 

2026 Subaru Crosstrek Hybrid

Powertrain 

Next-generation Subaru series-parallel hybrid system with two electric motor generators, internal combustion engine, hybrid transaxle, Subaru Symmetrical All-Wheel Drive 

Combined System Output 

194 hp 

Internal Combustion Engine 

4-cyl. horizontally opposed (BOXER®); aluminum cylinder block and cylinder heads; Atkinson/Miller cycle 

Displacement 

2,498 cc / 152 cu. in. 

Bore x Stroke 

94.0 mm x 90.0 mm / 3.70 in. x 3.54 in. 

Compression ratio 

12.0:1 

Engine Output 

162 hp (121 kW) 

Engine Torque 

154 lb.-ft. 

Electric Traction Motor 

Three-phase AC synchronous electric motor 

Motor Output 

118 hp (88 kW) 

Torque 

199 lb.-ft. 

Battery System 

High-voltage, sealed lithium-ion battery 

Transaxle 

Lineartronic® CVT (continuously variable transmission) integrating two motor generators; includes X-MODE; SI- DRIVE Performance Management; EV Drive Mode; 6-speed manual shift mode 

Final drive ratio 

3.700:1 

Symmetrical All-Wheel Drive 

Active All-Wheel Drive with electronically controlled center coupling that actively manages the torque split based on acceleration, deceleration, and available traction. System continuously powers all four wheels and will transfer torque to the wheels with the best grip. 

After spending some time behind the wheel of the 2026 Subaru Crosstrek Hybrid, both on and off paved roads, I've concluded that it is indeed far more worthy of buyer consideration than electrified Crosstreks of the past. However, I believe that Subaru has boxed itself into a corner with its pricing, which commands a significantly higher ask than its more efficient and spacious rivals.

For those buyers who love to adventure and are unsure of what terrain lies ahead of them, or those who appreciate hitting the apex of a corner even on a regular, everyday commute, and insist on a small crossover, then the Crosstrek Hybrid is a sublime contender for their hard-earned cash. However, for more frugal buyers hoping to save a few bucks on gas with an efficient and reliable small crossover that will likely only be used in bumper-to-bumper traffic commutes and the occasional grocery run, I'm not entirely convinced of its value proposition when compared to Subaru's self-proclaimed rivals.

Subaru and Toyota are being sued by owners over the Solterra and bZ4x's battery. The pair of co-developed EVs has a 12-volt battery that has presented enough problems that owners have decided to file a lawsuit. The suit alleges that the EV's 12-volt units drain rapidly, necessitating replacements far more frequently than usual.

Subaru

Per court filings, the plaintiffs allege many owners have run through "multiple 12-volt batteries in mere months and at 10,000 or fewer miles." Even in EVs, a 12-volt battery should last years, not months. The issue alleges that both manufacturers have failed to properly address the issue and that dealers have failed to implement a long-term remedy, rendering Solterra and bZ4x models undrivable when the battery dies and leaving drivers stranded.

Toyota

Moreover, the suit alleges that Toyota and Subaru were aware of the issue before the pair of EVs went on sale, failing to adequately notify customers. The filings largely focus on the lead plaintiff's experience. "The 12-volt battery equipped in Plaintiff Wade’s Class Vehicle has failed three times after only about 5000 miles of driving the vehicle. The 12-volt battery in Plaintiff Wade’s vehicle has been replaced twice since March 2023." For whatever reason, the lawsuit does not clearly define what is causing batteries to die so rapidly, but complaints have previously been lodged with the NHTSA for the same issue.

Class action suits, unfortunately, take some time. It could be years before plaintiffs even see a verdict. Meanwhile, owners are stuck with their vehicles. However, it's also possible that the combination of NHTSA complaints and the lawsuit pushes the automakers to issue a recall, which could help bring some relief to owners claiming to suffer from this issue. In the meantime, the case will have to work its way through the U.S. Eastern District Court of California.

Brand loyalty in the automotive segment often takes decades to establish. After all, car purchases are one of the most significant financial decisions many of us make and are not to be taken lightly.

In the J.D. Power 2025 U.S. Automotive Brand Loyalty Study, the results indicate that the usual brands rank highest for customer loyalty. This is based on the percentage of customers who choose the same brand when purchasing a new car or trading in their old one. However, the effect of whirlwind market conditions has had a negative impact on overall brand loyalty across all nameplates. Here’s a closer look at the figures.

Toyota

Now in its seventh year, the Brand Loyalty Study is based on transaction data from September 2024 through August 2025. 

For the fourth consecutive year, Toyota ranks highest for loyalty among mass-market brands, with a 62% loyalty rate, slightly down from 62.5% last year. Stalwarts like the RAV4, Camry, and Corolla likely helped Toyota achieve this result.

Honda was second with a 55.5% loyalty rate, but the brand ranked highest for mass-market SUVs (62%), something the strong-selling CR-V no doubt contributed to. Subaru was next for mass-market SUVs (60.6%).

Subaru

For premium car brands, Porsche (58.2%) was first, followed by Mercedes-Benz (49.7%). Lexus (57.4%) topped the premium SUV category, with BMW (54%) in second place. Finally, Ford unsurprisingly came out on top for truck brands with a 66.6% loyalty rate, the highest rate in the study. Toyota was next, at 61.2% for its trucks.

“Brand loyalty matters to vehicle buyers because it’s often associated with higher residual values, making vehicles from trusted brands a more financially sound choice over time,” said Tyson Jominy, senior vice president of data & analytics at J.D. Power.

Ford

In last year’s study, automotive brand loyalty was at 51%, but it has declined to 49% this year. According to Jominy, loyalty typically declines when buyers move to a new vehicle segment. “Changing market conditions, such as increased availability of models, varying age of products, and aggressive incentive offers, have also brought brand loyalty back below 50%,” said Jominy.

It’s easy to see how tariffs play into this. The typical price of a new car is almost $2,000 more thanks to tariffs. Many automakers have responded with aggressive incentives, and these could easily tempt buyers to go for the best deal, not necessarily their preferred brand, which drives down brand loyalty.

There has been some reprieve from initially higher tariffs, though. In September, U.S. tariffs on Japanese cars and parts were reduced to 15%, down significantly from 27.5% previously. This will place even greater pressure on European brands, which is why companies like Volvo are planning to produce more cars locally.

For manufacturers with a large EV portfolio, the effect of the federal tax credit falling away at the end of this month will likely also have an effect on brand loyalty.

In the midst of all these changes, it's advisable to look beyond your favorite brand when shopping for a new car right now, as there could be a hugely attractive deal from a brand you wouldn't previously have considered.

To say that Toyota's relationship with Subaru has been fruitful is a bit of an understatement. The BRZ and Toyota GR86 (née Toyota 86 née Scion FR-S) are some of the most popular sports cars on the market and have been since their introduction. But a new report from Japan indicates that Toyota could be looking for another Japanese OEM to develop a sports car. Just take it with a grain of salt.

Mazda

The report from Best Car indicates that Toyota and Mazda will work together on a next-generation take on the current GR86 and Miata. The two will reportedly share a platform, thereby reducing the competitive field between the two to zero. It's not clear where this leaves Subaru in all this. For now, at least, the GR86 and BRZ sell in comparatively small numbers. Little sports coupes always have, and Subaru just announced the end of the base BRZ in the face of slow sales.

Meanwhile, the GR86 should continue to offer its base trim, though Subaru has pointed out previously with many other models that the reason the company does this is because of slow orders: most buyers just don't want the base trim. While a rear-drive 2+2 didn't really fit into the traditional Subaru portfolio of outdoorsy AWD cars, the odd Subaru sports car has always stuck around, largely in the form of a sporty Impreza. While that continues to sell, the BRZ has seen sales decline of late. It's possible Subaru could want out.

Toyota

The GR86, meanwhile, is a little bit more compromised than the current Miata by way of a larger, heavier body with back seats - something Mazda has never bothered with in the Miata. The company is famously protective of what the Miata formula means, and it's hard to imagine the two have agreed on something that satisfies both Toyota's vision for the car and Mazda's. Then again, 20 years ago, you may have said the same thing about Toyota and Subaru.

Mazda did shell out the Miata platform once in the past, though it did so within the company, lending the car's platform to the larger 2+2 layout. In some ways, even this compromised the Miata of the time. Mazda's own David Coleman, engineer for the Miata, told me once that in a world of Miatas, the NC is a little heavy. Given that outlook, if this is happening, it's going to involve compromise, and all we can hope is that it doesn't ruin two of the best sports cars on sale today.

In America, horsepower numbers matter. Nobody's rushing to the dealership to get their hands on a 78-horsepower Mitsubishi Mirage, nor is a 122-horsepower Nissan Versa going to blow anyone's hair back. Driving excitement is generally assessed via the horsepower figure, but most people assume big power automatically comes with a big price tag. Fortunately, that's not always the case.

You don't have to drain your savings account in order to get some truly potent vehicles. While six-figure exotics dominate social media, plenty of affordable cars still deliver thrills without crushing your budget. If you’re looking for the most horsepower for your hard-earned money, you’ll be glad to know that 2025 still has several cars under $40,000 with serious grunt under the hood. Here’s a breakdown of the best bargains in horsepower today.

Ford continues to build the legend, and that's great news for muscle car lovers. It’s a sports coupe that balances everyday usability with serious value. It also looks better inside and out with a more heavily creased body and improved ergonomics. For under $40,000, the Mustang EcoBoost is the sweet spot. Its turbocharged four-cylinder engine produces a rather substantial 315 horsepower, paired with a smooth 10-speed automatic transmission. Buyers can also pick from a wide range of options, including a convertible body style for about $5,000 more.

The Mustang’s rear-wheel drive layout gives it the feel of a true sports car, and while it doesn’t have the growl of a V8, its turbo torque makes it surprisingly quick. Add in sharp styling and a heritage badge, and the EcoBoost Mustang remains one of the best horsepower bargains under $40K.

Hyundai

Hyundai builds one of the most exciting cars on the planet for not much coin. The slick and quick Elantra N is one of the most engaging sport compacts available. With a starting price well under $40k ($34,350 base MSRP), it brings 276 horsepower from a turbocharged 2.0-liter four-cylinder, paired with either a slick six-speed manual or an eight-speed dual-clutch automatic. The manual would be our transmission of choice for the sheer connectedness it provides.

It's also styled like a race car with its red trim, black wheels, and prominent rear spoiler. The cabin is clad in Alcantara to keep your posterior planted in the turns, combined with vivid digital displays and great physical controls. But, at the end of the day, it's really about the way the car drives. The Elantra N delivers track-ready handling and playful dynamics while providing sedan practicality. With four doors, decent space, and respectable fuel economy, it’s a horsepower bargain that doesn’t ask you to sacrifice daily comfort.

The Subaru WRX is now in its second generation with a more refined exterior while remaining edgy and crisp. It's a compact sedan with the heart of a rally car, with accolades for its tractability, power, and fun. As a daily driver, it’s practical enough with four doors and folding rear seats, though back-seat space is tight and the ride can feel firm. The trunk is modestly sized but functional, making the WRX a usable performance car. It's the only all-wheel drive, manual transmission sedan left on planet Earth, and that alone is worth the price of entry.

Power comes from a turbocharged 2.4-liter four-cylinder producing 271 horsepower and 258 lb-ft of torque, paired with Subaru’s legendary all-wheel-drive system for maximum grip. The base model’s six-speed manual transmission is the purest way to enjoy it, though most trims also offer an automatic. The WRX may be less cushy than every other family sedan, but that raw, rally-bred feel is exactly what gives it its charm,  and it now comes standard with Subaru’s EyeSight safety suite for added peace of mind.

Mazda

There exists no sedan for this price that's as well-appointed and attractive as the Mazda3. Mazda doesn’t usually chase raw horsepower, but the Mazda 3 Turbo is an exception. With a 2.5-liter turbocharged four-cylinder making up to 250 horsepower on premium fuel, it’s a sleeper in the sub-$40K market. The car is powerful and smooth, no matter what the conditions, and it has excellent steering and balance, as well. You can get the loaded Turbo Premium Plus trim for $36,740, and adding all-wheel drive is only two grand more.

Mazda

Step inside, and you'd be hard-pressed to find a better cabin for this money. The Mazda3's upscale interior design makes the Mazda3 Turbo one of the most well-rounded choices here. It’s quick, refined, and quietly stylish, and the 250 horsepower makes it truly fun to drive, whether it's nailing a curvy off-ramp or threading the needle in traffic. We hope Mazda doesn't kill this gem of a sedan.

Toyota

The Toyota GR Corolla is no ordinary Corolla you’d hand over to a teenage driver. Its power and sporty character may take you by surprise, and for $39,160, it's a veritable steal. On a budget, the Core trim is the one to target, and it’s hardly a compromise. Power comes from a turbocharged 1.6-liter three-cylinder that cranks out an impressive 300 horsepower and 273 lb-ft of torque. It's a hot hatch beast that's ready for rapid commutes and autocrossing weekends.

Toyota

The GR Corolla also blends everyday usability with real punch. With four doors and 17.8 cubic feet of cargo space, it's actually pretty practical. For 2025, Toyota sharpened the package with a retuned suspension and added an available eight-speed automatic alongside the six-speed manual. Rounding out the setup are well-bolstered sport seats and 18-inch wheels wrapped in Michelin Pilot Sport 4 summer tires, making the GR Corolla just the kind of sub-$40k little beast you want to thrash all day long.

Volkswagen

Let's just say this now. We are still mourning the loss of the manual transmission from the legendary Volkswagen Golf GTI. That said, it remains the benchmark hot hatch. It's great to look at, thrilling to drive, and packed with power. Starting at $32,445 for the base S trim, it comes with a 2.0-liter turbo four making 241 horsepower, paired with a seven-speed dual-clutch automatic for 2025.

Combined with its 3,188-pound curb weight, the punchy engine can take the GTI to 60 mph in 5.6 seconds. But it's not just great in a straight line. The GTI balances horsepower with real agility and balance. Its cabin quality and versatility add value, but its playful character and strong turbo punch keep it at the heart of affordable performance.

Honda

Okay, so the hybrid Toyota Camry has more power than the Civic Si, but it got edged out on this list because the Honda Civic Si is way more fun to drive. For $31,445, it's also a sweet bargain of a sports sedan. Under the hood, the Si packs a 200-horsepower turbocharged four-cylinder engine, backed by a sport-tuned suspension and upgraded brakes for sharper handling and increased confidence on the road. A standard six-speed manual transmission adds to the fun factor, while the limited-slip differential improves traction when pushing hard through corners.

Honda

Inside and out, unique styling cues set the Si apart from its more mainstream Civic siblings, making it as eye-catching as it is engaging to drive. The Si gets exclusive sport seats that feature extra bolstering, heating, and embossed Si logos on the headrests. Red contrast stitching runs across the seats, doors, steering wheel, and other touchpoints. Even the distinctive mesh trim that spans the dashboard and hides the HVAC vents receives its own Si-specific red accents, giving the interior a uniquely sporty flair.

These models show that you don't have to break the bank to get real power. Affordable performance is alive and well in 2025, and each one of these proves that fun can be budget-friendly. From the muscle car Ford Mustang EcoBoost to the wild Toyota GR Corolla and the practical Subaru WRX, buyers have no shortage of options for big horsepower on a modest budget. We'd be more than happy to have any one of these in our own garage.

At the 2013 Tokyo Motor Show, Subaru unveiled a revolutionary concept car dubbed the Cross Sport Design Concept, which was essentially a pre-production version of the now-iconic Subaru BRZ, but with a shooting brake/hatchback-like rear end, and Outback-like protective body cladding. This eye-catching concept car teased a potential new model that would blend the BRZ's nimble and respected driving dynamics with the "go anywhere, do anything" functionality of a Jeep (or, even, most other Subaru models). Despite the world's excitement over this unique sports coupe, the Cross Sport Design Concept never saw the production greenlight, and we've been patiently awaiting (or, rather, wishfully hoping for) the day Subaru decides to give us the goods.

Subaru Cross Sport Design Concept

AOL

The Subaru Cross Sport Design Concept teased an automotive cocktail of functionality, all-road and off-road capability, and the sportiness of a small, rear-wheel drive coupe. Perhaps the perfect balance of all attributes that make up great vehicles, a production version of the Cross Sport could have been every car enthusiast's dream daily driver, and could have gone down in history as one of the great unorthodox hot hatch classics, just like the BMW Z3 M Coupe and the Renault Clio V6.

Subaru

Now that the BRZ is on its second generation, and is better than it's ever been, now that it's rid itself of its weird mid-range torque dip and has gained fresher styling with a more nicely appointed interior, I can't help but imagine how fantastic it could be in Cross Sport guise. Admittedly, the inspiration for this idea also comes from the fact that I've recently swapped out my 2023 Subaru WRX for a 2025 BRZ tS. Although I already adore the brilliantly fun coupe, I do wish it had a tad more cargo space and improved headroom for when I need to stuff my friends in the minuscule rear seats. So, using Midjourney 7.0 and Gemini 2.5 Flash Image, I've decided to take an imagined look at what a second-gen Subaru BRZ could look like in Cross Sport guise. The following renders are purely fictional and in no way depict any actual Subaru products.

Cole Attisha Using Midjourney 7.0 & Gemini 2.5 Flash Image

By combining the Subaru BRZ's sensually athletic proportions with a hatchback rear-end stolen from its Crosstrek sibling, the BRZ keeps its fantastic aesthetic while adding necessary headroom for rear occupants and added cargo space for equipment and luggage. Its elongated roof also adds the possibility of installing roof racks, further enhancing the BRZ's storage capacities. WRX-style protective cladding on each of the fenders adds to the ruggedness of the rendered BRZ Cross Sport Concept, signifying to onlookers that this thing means business both on and off paved roads, and is protecting its metallic paint from pesky flying sticks and stones.

Cole Attisha Using Midjourney 7.0 & Gemini 2.5 Flash Image

Customization possibilities are as endless as the BRZ Cross Sport's countless capabilities. Plan on shredding through some sandy desert trails? No problem, rip those doors right off and throw on some Jeep Wrangler-style tube doors. Don't forget to pack some extra gasoline and an overnight bag, which can easily be loaded upon the pictured BRZ Cross Sport's roof-mounted cargo basket. Standard all-terrain tires akin to what you might find on a Crosstrek Wilderness will ensure you reach your intended destination, and grille-mounted fog lamps mean you can see where you're going even after the sun sets, just in case you don't quite make it to that destination on time.

Subaru BRZ X Concept Art

Cole Attisha Using Midjourney 7.0 & Gemini 2.5 Flash Image

Considering the rising popularity of "soft-roaders," especially within Subaru's own lineup, as seen by the addition of "Wilderness" trim levels to many of its models, now seems like a better time than ever for Subaru to give its Cross Sport Design Concept a real shot on the market. Packing the new BRZ's 228-horsepower 2.4-liter FA24 flat-four Boxer engine, a standard six-speed manual gearbox, and perhaps even Subaru's coveted Symmetrical All-Wheel Drive System (though this is not entirely necessary here), I think that an Outback-ified hatchback BRZ could be a huge hit. Even if I were wrong, I can at least guarantee that if Subaru put these in their showrooms, I'd be the first in line to order one.

Besides their badges and design details, there isn’t much to separate the Subaru BRZ and Toyota GR86. Both these lightweight sports cars have the same underpinnings and engines, and they post near-identical performance figures.

Up until now, the two cars were also priced similarly, but that’s changed dramatically for the 2026 model year. For 2025, the starting price between these two cars differed by just $1,095. Fast-forward to 2026, and one is now over $5,000 more expensive than the other. Let’s take a closer look at what’s changed—and which sports car is better bang for your buck.

Related: BRZ Sales Are Way Up Amid Subaru Sales Slide

For the new model year, Subaru has discontinued the base BRZ trim, known as the Premium. That one started at $31,095 for 2025, but the range now begins with the Limited, which now costs $35,860. This makes the BRZ well over $4,000 pricier than before.

Here’s the pricing of the full 2026 Subaru BRZ lineup:

• Limited (manual): $35,860
• Limited (automatic): $36,710
• tS: $38,360
• Series.Yellow: $39,360

These prices all exclude a destination and delivery charge of $1,195, which means that the top model now costs over $40k. But why delete the base model in the first place, especially since the BRZ has always been appreciated for its simplistic nature? It all comes down to customer demand.

“Our streamlined BRZ lineup reflects our buyers’ preferences in a lightweight, performance coupe with technology and creature comforts found in BRZ Limited and BRZ tS trim levels, which more than 90% of our buyers chose last year,” said Bill Stokes, Car Line Planning Manager for Subaru of America, Inc.

So, there you have it: Over 90% of buyers opted for a Limited or tS trim, so the demand for the base Premium simply wasn’t there. That being said, we saw more than one commenter on social media say that more Premiums would’ve been sold if more of them were allocated to dealers. People visiting Subaru dealers often only found the pricier trims on the showroom floor.

For 2026, the new Series.Yellow also joins the BRZ range, and it's complemented by a WRX Series.Yellow, too. It’s primarily a style package, as it comes with Sunrise Yellow paint, matte black wheels, black interior accents, and yellow upholstery stitching. Only 350 examples of the Series.Yellow will be produced, and all feature the six-speed manual.

All models still use the 2.4-liter Boxer-four engine with 228 horsepower.

The main reason for the larger price difference between these two cars is that Toyota has retained a no-frills base trim for the GR86 heading into 2026. It starts at just $30,800 for the manual version—a full $5,060 less than the cheapest BRZ you can buy. Pricing for the 2026 GR86 is as follows:

• GR86 manual: $30,800
• GR86 automatic: $31,900
• Premium (manual): $33,400
• Premium (automatic): $34,500
• Yuzu Edition (manual): $36,365
• Yuzu Edition (automatic): $37,465

Comparing apples with apples, the GR86 range is cheaper throughout. The Yuzu Edition—which honors the Scion FR-S—gets a Yuzu Yellow exterior, black wheels, and a production run of 860 units. It’s the equivalent of the BRZ Series.Yellow, but costs nearly $3k less.

Even though the cheapest BRZ has nicer interior upholstery and a few add-ons like heated seats, it’s difficult to justify it costing $5k more than the base GR86.

These are still two of the very best sports cars you can buy for a reasonable price, but the Toyota is better value than its Subaru cousin.

The Subaru WRX is a legend among its segment, with standard AWD and thrilling performance that almost puts it in a league of its own - almost. For 2025, the WRX tS, short for “tuned by STI,” replaces the TR model that was introduced in 2024. The top-spec tS features a whole host of upgrades, as well as unique cosmetic changes that make it easy to pick out of a lineup. Enthusiasts need not worry, as the six-speed manual transmission returns for another year.

Subaru

The Hyundai Elantra N, not to be confused with the N Line model, is the moniker’s sportiest setup, with visual changes, a six-speed manual transmission, and sport-tuned suspension. Originally introduced for the 2022 model year, the Elantra N isn’t all that old, but it still underwent a refresh for 2024. As such, Hyundai’s performance-driven compact sedan arrives unchanged for the 2025 model year.

Born from the rally world, the Subaru WRX is a high-powered performance sedan that puts competitors on edge year after year. Priced from $37,750 - $47,705, the 2025 WRX is available in four trim levels. Most WRX models roll out on 18-inch wheels with front and rear underspoilers, a rear bumper with integrated diffuser, quad exhaust, and an intimidating hood scoop. At the top of the range, the WRX tS ups the ante with a handful of high-end features, including 19-inch wheels and gold brake calipers that add to the sedan’s striking appearance.

Kristen Brown

The Hyundai Elantra N builds on the standard model’s spacious interior and excellent value by adding thrilling performance and a sportier aesthetic. The performance-driven sedan boasts a black grille, diffuser, and rear wing, among other cosmetic upgrades. The sole trim level, priced from $34,350, also rides high on 19-inch wheels complemented by LED lighting and model-exclusive side sill moldings as well as front and rear fascia.

Under the hood of every 2025 Subaru WRX lies a 2.4-liter turbocharged four-cylinder engine paired with a six-speed manual transmission that sends power to all four wheels. That setup generates an impressive 271 horsepower and 258 lb-ft of torque. The WRX GT is the only model that comes stock with a CVT with an eight-speed manual mode and paddle shifters. Manual WRX models are the most efficient, earning up to 22 mpg in combined city/highway driving. Opting for the CVT reduces fuel economy by one mile per gallon across the board.

Elijah Nicholson-Messmer

The sole Hyundai Elantra N model comes stocked with a 2.0-liter turbocharged four-cylinder engine mated to a six-speed manual transmission that sends power to the front wheels. That powertrain delivers an inspiring 276 horsepower and 289 lb-ft of torque.  An eight-speed wet dual clutch transmission with paddle shifters is optional. Sticking with the six-speed manual puts the Elantra N at an EPA-estimated 24 mpg in combined city/highway driving. Choosing the automatic transmission reduces combined fuel economy by one mile per gallon.

Hyundai

The Subaru WRX has been a favorite among performance and rally enthusiasts alike. Available in four trim levels, the Japanese sedan rolls out with a modern interior accented by red contrast stitching and a bit of carbon fiber for good measure. Heated front seats and a leather-wrapped steering wheel and shift knob are standard equipment. The range-topping tS takes interior design a step further, with Recaro bucket seats, blue cabin accents, and trim-exclusive tS badging. The Subaru WRX offers up to 98.9 cu ft. of passenger space and 12.5 cu ft. of trunk space.

Subaru

Most WRX models come equipped with traditional driver information gauges, but the GT and tS trims come with a 12.3-inch digital instrument cluster instead. An 11.6-inch touchscreen display sits nicely in the center of the dashboard of all WRX models and includes Apple CarPlay and Android Auto compatibility. The base model comes with a six-speaker audio system, while all other trim levels feature an 11-speaker Harman Kardon premium audio setup.

The Hyundai Elantra N shares many similarities with the standard Elantra sedan, including a spacious interior, with 99.4 and 14.2 cu ft. of passenger and cargo space, respectively. The interior features bolstered, leather-trimmed, and heated bucket seats, as well as a leather-wrapped steering wheel and shift knob. Alloy sport pedals add to the performance-driven ambiance within the sedan’s cabin.

Hyundai

The Elantra N comes with all the tech a driver could ask for, the most obvious of which are two 10.25-inch displays that are home to the infotainment and driver information systems. Apple CarPlay and Android Auto compatibility come standard, as does wireless device charging. An eight-speaker Bose premium audio system also stands out, combining a pristine listening experience with exhilarating performance for under $35,000.

Subaru of America

The 2025 Subaru WRX and Hyundai Elantra N are designed to provide plenty of thrills on the road, with turbocharged engines and manual gearboxes that engage the driver. While the Elantra N offers slightly higher performance specs and a touch more interior space, the Subaru WRX boasts an all-wheel drivetrain. Whether you’re a seasoned enthusiast or just looking to dip your toes into the wild world of performance sedans, the Elantra N and WRX are both solid options that are worth a test drive.

Subaru of America has announced its first full redesign of the retailer network since 2007, unveiling a bold new immersive facility design intended to transform the dealership experience. Dubbed the Subaru Connection Hub, the concept goes beyond simply selling cars, aiming instead to create a deeper sense of brand immersion.

By blending digital and physical touchpoints, Subaru says the new approach will offer an engaging, memorable experience that speaks to long-time loyalists while also drawing in a new generation of first-time buyers.

Instead of focusing solely on transactions, the new design prioritizes interactive spaces and personalization. Visitors will encounter bold product displays, digital configurators, and lounge-style areas meant to make dealerships feel less like sales floors and more like community hubs. Subaru says the new format will allow customers to explore options and technology in a more intuitive way, a response to how shopping habits have shifted toward online-first browsing.

The move comes at a critical time. Subaru has recently been rethinking its identity in the U.S. market. With the Subaru Legacy sedan now officially discontinued after decades of service, the brand is doubling down on crossovers and electrified models to sustain growth.

This new approach also raises questions about Subaru’s broader strategy. With the Subaru WRX struggling in sales, just 611 units sold in August, down 61% year-over-year, fresh showroom energy could help reinvigorate interest in performance-oriented models.

At the same time, Subaru faces pressure to innovate in the fast-growing lifestyle vehicle segment. A revived pickup like the Baja, for instance, could ride the wave of compact truck popularity sparked by Ford’s Maverick. Industry observers argue that a modern Subaru Baja would be well-positioned to capture adventure-focused buyers, especially if showcased in these redesigned “connection hubs”.

The redesign shows Subaru understands that dealerships must evolve beyond rows of cars and desks stacked with paperwork. By investing in immersive, brand-driven spaces, Subaru aims to strengthen customer loyalty while also appealing to a new generation of buyers who expect digital-first convenience paired with in-person touchpoints.

If executed well, the Subaru Connection Hub could become more than a cosmetic refresh, it could be the piece that helps Subaru transition from a niche, outdoorsy brand into a modern mainstream player capable of withstanding competitive pressure from Toyota, Ford, and Hyundai. But the rollout will need to be consistent across its network, and the investment must be justified with measurable customer response.