Subject Matter
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Subject Matter episodes

  • S6 EP19: How to Create a Successful Podcast: Play to Your Strengths.

    Case Study: Alex Garcia has a unique voice. His podcast is fast, all signal, all action. Find out how Ben and the team helped Alex play to his creator strengths.

    Before you launch your podcast,  take a long, hard look at yourself and ask: What are my strengths? When you identify what you’re great at, and the problem you want to solve, that’s when you start making great podcasts.

    Ben gives a quick breakdown of Alex Garcia’s 30 Minutes of Growth podcast, drawing out key insights and offering hot takes on how to grow, build and monetize your show.

    Follow Alex: 

    LinkedIn: linkedin.com/in/alex-garcia-294119159

    Twitter: twitter.com/alexgarcia_atx

    Follow Ben:

    Twitter: twitter.com/benbradbury_

    7 min
  • S6 EP18: Lessons from Pewdiepie’s First Year as a Creator

    How Ben found inspiration from a highly successful YouTuber and how you can too.

    When Pewdiepie’s sitting next to you at an airport departure lounge, you have to strike up a conversation.

    In this 5-minute teardown, Ben shares the golden nugget of advice Pewdiepie told him and how audio creators can apply it too.

    When you’re at the start of your podcast journey, this is the show that tells it how it is. Take a listen as Ben shares Pewdiepie’s wisdom with highly practical takeaways.

    Follow Ben:

    Twitter: twitter.com/benbradbury_

    6 min
  • S6 EP17: How to Write a Newsletter And Why Your Podcast Listeners Will Subscribe

    How do you expand your brand reach? You synergise your content, creating a newsletter alongside your podcast show.

    In less than five minutes, Ben goes through why you need to use your relationship capital to reach your audience, why subscribers are gold bars in the bank and why email is read by everyone from an intern to a Fortune 500 CEO.

    You’ll also hear two examples of how to create newsletters based on your strengths with highly actionable takes, and how to figure out the funnel.

    Grab a pen.


    Follow Ben:

    Twitter: twitter.com/benbradbury_

    7 min
  • S6 EP16: How to Grow a Podcast? Become a "Friend-on-Demand"

    What’s audio’s number one job-to-be-done? Be a friend to listeners.

    But not just any friend. Ben takes audio creators through a practical five-minute playbook on why you should be there for your audience on their terms, how to get your tone just right, and why authenticity is so important.

    If you’re a podcaster or want to be one, this is the show where you’ll learn how to build, grow and monetize your podcast.

    Follow Ben:

    Twitter: twitter.com/benbradbury_

    6 min
  • S6 EP15: Why Successful Audio = Depth Over Width

    What’s unique about audio? Its ability to build an intimate relationship with a listener.

    In this 5-minute tear down, Ben explains why you only have capacity for so many relationships in your life, how podcasters can use that to their advantage, and why treating your audience as friends is the key to successful growth.

    Join Ben for  insightful, practical insights on how to optimize for depth and build your podcast audience.

    Follow Ben:

    Twitter: twitter.com/benbradbury_

    6 min
  • S6 EP14: What Spotify's Megaphone Knows About Sustainable Podcast Growth

    How do you grow your podcast sustainably? Rae Palermo, Senior Manager at Spotify's Megaphone, has the answer. Find out how to build without the burn out.

    Ben and Rae delve into the kind of conversation every podcaster needs to get in on. If you’re thinking of getting into audio or have your own show, you’ll know growing your audience is key. But if you can’t repeat the actions that make that happen over the long term, you’re going to seriously struggle.

    Rae shares her experience of why you need to talk to your audience before you start a show, how you can build a consortium of shows around a topic creating huge impact, and the 5 different types of monetization paths creators can follow as they scale.

    Actionable, insightful and not to be missed.

    Follow Rae:

    LinkedIn: linkedin.com/in/rae-palermo

    Follow Ben:

    Twitter: twitter.com/benbradbury_

    46 min
  • S6 EP13: 3 Ways to Grow Your Audience For Podcast Success

    What’s the one question podcasters ask the most? How do I grow my audience?

    In this quick run through, Ben has the answers, three in fact. When you understand that audio drives audio, you can unlock the secrets to converting casual listeners to subscribers.

    Tune in for 3 practical takeaways that will see your audience grow and your podcast take off.

    Follow Ben:

    Twitter: twitter.com/benbradbury_

    5 min
  • S6 EP12: 3 Questions From Wondery’s CEO to Consider Before Starting a Show

    Jen Sargent has 3 questions you need to answer before you hit the green light on your podcast. Find out what the CEO of Wondery asks before she commissions a show.

    Ben takes you on a fascinating run-through of the 3 whys. If you want to avoid your podcast falling into the dumpster of failed shows, this is the insight you need before you hit record.

    From joining in the conversation to questioning your format, take a listen and launch your podcast with confidence.

    Follow Ben:

    Twitter: twitter.com/benbradbury_

    6 min
  • S6 EP11: Should My Podcast Be On YouTube?

    In a word, yes! But why is a whole different matter.

    Ben takes creators on a quick dive into why YouTube is such a powerful tool for audio. You’ll hear takes on why it’s so different from Apple and Spotify, why Google and YouTube are all algorithms and no curation, and a neat trick to get your podcast on YouTube even if video makes you uncomfortable.

    Finally, you’ll hear Ben’s predictions on the future of YouTube for audio. If you’re a creator or want to get into podcasting, this is the insight you need for success.

    Follow Ben:

    Twitter: twitter.com/benbradbury_

    5 min
  • S6 EP10: Why Tailoring Content to Your Local Audience Matters

    Deciding on what content to put out can be overwhelming. But there’s one rule you can follow to make sure your content always lands.

    Tell local stories.

    In this quick dive, Ben shares his wisdom on why it’s important to choose highly relatable stories, some real life examples of great local storytelling, and how you can get into the mindset of your listener.

    If you’re a creator looking to get into audio or want to grow your existing podcast, this is five minutes you won’t want to miss.


    Follow Ben:

    Twitter: twitter.com/benbradbury_

    5 min

About Subject Matter

From the publisher's feed

Right now, millions of people are tuning into podcasts to be entertained, educated and inspired by creators just like you. But committing to a podcast is tough.