Subject Matter

Making money? That’s the easy part, but how do you make it sustainable? Daniel Murray, of Marketing Millennials, has the answer.

Ben dives into it with marketing legend Daniel Murray. With more than 360,000 LinkedIn users following his Marketing Millennials podcast page and 24k Twitter fans, Daniel is nailing success as a creator.

In this episode discover why your podcast comments are content and how to use them, why a true audience follows you from platform to platform, and why you need to think of your podcast as a media company not just a single product.

You’ll also hear Daniel’s spicy take on making money for the long term and not just one-off wins.

Follow Daniel:

LinkedIn: linkedin.com/in/daniel-murray-marketing

Twitter: twitter.com/Dmurr68

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Twitter: twitter.com/benbradbury_

In this fly through, Ben shares a lesson he wishes he’d known right from the start: The secret to growing your distribution.

How? Tune in and find out why building relationships should be your number one priority, how the Disney CEO created his empire, and why one stakeholder is all it takes.

This is the episode where you grow your podcast distribution, grab a pen and paper.

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Twitter: twitter.com/benbradbury_

As a creator, you’re not just making media, you’re building a media company.

In this five-minute tear down, Ben asks the questions creators need to answer when they’re looking to build, grow and monetize their audio products.

He delves into why figuring out your business model before you get on the content wheel helps guide your direction, and why a large audience doesn’t always guarantee financial success.

Quick and straight to the point, join Ben as he asks the questions that count.

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Twitter: twitter.com/benbradbury_

There’s one question guaranteed to set you up for success, but you need to ask it before you hit record. Why? Because it breeds cooperation.

Ben races through why it’s so important to talk to guests about their expectations and you’ll learn which question gets the best from them. You also discover why what you ask pre-interview goes a long way in what happens afterwards.

If you’re starting out in podcasting, or looking to improve your craft, this quick, highly actionable episode is the most profitable five minutes you’ll spend today.

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Twitter: twitter.com/benbradbury_

You’ll never build your audience if you don’t know who you are, but it takes courage to overcome imposter syndrome. Adam Ryan, CEO of Workweek, has gone through the process and has created the playbooks that lead to consistent productivity.

Ben goes deep with Adam on how to create for depth. You’ll hear why it’s vital to combine your personal beliefs with data, why you should write for your past self, and why listening is the key to personal growth.

You’ll also hear why being a little fish in a big pond is a great learning curve, how being an outsider is an advantage, and why Adam would rather someone listen to 10 episodes of his podcast than read 10 editions of his newsletter.

If you’re a podcaster or want to get started in audio, this is the episode that’s going to give you the courage to believe in your product.

Follow Adam:

LinkedIn: linkedin.com/in/adamtryan

Twitter: twitter.com/AdamRy_n

Follow Ben:

Twitter: twitter.com/benbradbury_

Every creator is their own media company. But if you’re looking to turn your content into profit, there’s one question you need to ask yourself.

In this five minute tear down, host Ben Bradbury asks: Who’s the audience?

Answer this question and your content will land. When you’re addressing your audience’s pain points, offering more value than you’re getting back, and serving a need - then you win.

It’s how highly successful media companies like Workweek position themselves and you can too. 

Dive into this highly actionable quick episode and start asking yourself the important questions.

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Twitter: twitter.com/benbradbury_

Being a creator is full of ups and downs, but one moment can change everything.

In this five minute episode, Ben talks through the moment he was recognized as a creator and why you should push through the hard times to make success happen.

You’ll also hear how Workweek creator and queen of fintech Nicole Caspeson grew her audience from 1k to 15k by putting herself out there consistently.

Discover how you can hunt down those ‘wow’ moments in this quick, insightful episode of Subject Matter.

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Twitter: twitter.com/benbradbury_

How do you make sure people hear or read your content? By meeting them where they are. 

In this five-minute episode, packed with insight, Ben breaks down how a visit to an art gallery became a wow moment.

He unpacks why your podcast or newsletter is a form of art, how art is a reaction to culture, and how it should always reflect the cultural zeitgeist.

You’ll hear two highly actionable insights and Ben’s hot take on why surrealist art spread across the world.

Five minutes. Go!

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Twitter: twitter.com/benbradbury_

Meet the Creator Whisperer. Sachit Gupta is the name behind some of the most successful podcasters in the business, including Tim Ferriss, Andrew Warner, and Seth Godins.

He’s helped more than 100 creators turn their art into profit as a podcast and business consultant, generating millions of dollars in revenue and subscribers.

Ben and Sachit get into the exact email formula you need to get a response from a famous person you admire, how to get super tactical in your output, and how Sachit generated $70,000 in podcast sponsorships in just one day.

You’ll also hear how he built and ran the first and only cohort of the On Deck Podcaster Fellowship, what he learns on the Conscious Creators Show, and why Sachit’s on a mission to help 1M creators across the world.

Follow Sachit:

LinkedIn: linkedin.com/in/sachitgupta

Follow Ben:

Twitter: twitter.com/benbradbury_

Design is everywhere from the car you drive to the coffee machine you can’t live without. But design is way more than looking good, it’s an asset every creator should have in their toolbox.

Good design makes it easier for us to interact with the world and with the content we consume. An intuitively-designed iPhone gets us almost instantaneous access to a camera, music and of course, podcasts.

In this bite-sized episode, Ben shares why creators should leverage design principles to get in front of their audiences, why style always wins, and the 3 lessons he learned from a trip to the Design Museum.

Dig into this highly actionable bonus episode and discover how you can use design to build, grow and monetize your podcast,

Follow Ben:

Twitter: twitter.com/benbradbury_