Subluxation Squad Podcast

In the first episode of the Subluxation Squad, Steve and Pacha lay out why they created the podcast and the problem they want it to address: why has the big idea of chiropractic still not reached the masses? Drawing from Steve’s perspective inside the profession and Pacha’s background in branding, communication, and the patient experience, they dig into mixed messaging, low utilization, professional division, and the need for chiropractors to become clearer about what they stand for. They also introduce their vision for bringing together conversations, resources, actionable ideas, and differing viewpoints to identify the subluxations holding practices and the profession back. At the center of it all is a challenge to chiropractors and chiropractic advocates to take responsibility for communicating and advancing the value of chiropractic to humanity.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1. The Subluxation Squad was created to address why the bigger idea of chiropractic still has not reached the masses.

2. Clearer branding, communication, and professional alignment can help the public better understand the value of chiropractic.

3. Moving chiropractic forward requires chiropractors, leaders, and advocates to take greater responsibility for communicating and advancing its purpose.

FOLLOW US:

• Instagram - www.instagram.com/subluxation.squad

• Facebook -  www.facebook.com/subluxation.squad