Subluxation Squad Podcast

Dr. Mark Romano lays out what he believes makes chiropractic relevant to the modern public: a clear identity, a consistent message, and communication that stays congruent with what chiropractors can be certain about. He contrasts a non-therapeutic chiropractic (NTC) model focused on locating and correcting vertebral subluxation for fuller expression of life with the symptom- and outcome-focused framing he associates with therapeutic chiropractic. The conversation examines how chiropractors can meet pain-driven people without making promises, build an oversubscribed practice through congruence and reputation, and continually strengthen their understanding of chiropractic principles.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1. A clear chiropractic identity creates greater certainty and consistency in communication.

2. Dr. Mark’s NTC model separates the chiropractic objective from promises about symptoms or physiological outcomes.

3. Congruence between philosophy, message, and practice can help chiropractic reach more people.

RESOURCES MENTIONED IN THIS EPISODE:

• Dr. Mark Romano - https://www.instagram.com/markjromano

• Joe Strauss’ Blue Books - https://josephbstrauss.com/product-category/blue-books

Dr. Joe Borio shares how chiropractic changed his life early on, then walks through how he built a famously high-volume practice by pairing a crystal-clear mission with simple communication and efficient systems. He explains the mindset shift from addressing the problems people initially come in with to leading them toward lifetime wellness care, and why retention depends on staying relevant even when people feel good. Joe also shares his “30-Second Drill” for explaining chiropractic in a way the average person can understand, along with lessons on mentorship, rejection, practice growth, and continually nurturing your purpose. His experience makes the connection between reaching more people and becoming clearer about why you practice, what you communicate, and the value you want people to understand.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1. Practice growth starts with a clear mission, strong communication, and efficient systems.

2. Retention improves when chiropractic remains relevant beyond pain and symptom relief.

3. Simple communication helps more people understand the value of chiropractic.

RESOURCES MENTIONED IN THIS EPISODE:

• Dr. Joe Borio - www.instagram.com/drjoeborio

• Chiropassion Consulting - www.chiropassionconsulting.com

Dr. Richelle Knowles shares what it takes to stay authentic in a profession where chiropractors are often exposed to competing messages, systems, scripts, and definitions of success. She identifies incoherent messaging as one of chiropractic’s biggest subluxations and explains why subluxation-centered doctors need a clearer, more unified story while still having the freedom to practice and communicate in a way that genuinely fits who they are. The conversation also gets into mentorship, business and communication skills, staffing, new patients, outcome assessments, and the hard work required to build a sustainable practice. Richelle encourages chiropractors to find the right mentors and communities, learn from proven models without simply copying them, and develop the confidence to make chiropractic their own.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1. Chiropractic needs a clearer, more coherent message without sacrificing individual authenticity.

2. Strong practices require both clinical excellence and solid business, communication, and leadership skills.

3. Mentorship and community help chiropractors grow without losing their own identity.

RESOURCES MENTIONED IN THIS EPISODE:

• Richelle Knowles - www.instagram.com/richelleknowles

• Mile High Chiropractic — www.milehighchiro.org

• Boulder Chiropractic — www.boulderchiropractor.com

In this episode, Steve and Pacha turn their attention to a foundational question: What is chiropractic actually for? Using the Chiropractic Manifesto as their framework, they examine chiropractic’s brand essence, including its purpose, beliefs, vision, mission, and values, while questioning whether the language truly reflects the profession’s bigger potential. They connect purpose to leadership, certainty, communication, and the responsibility to move beyond a predominantly musculoskeletal message toward adaptation, interference, and human potential. The discussion brings the question back to individual doctors: if you believe chiropractic can contribute to a better future for humanity, does the way you lead and communicate your practice reflect that belief?

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1. Chiropractic needs a clearly defined purpose before it can communicate a unified message to the public.

2. Steve and Pacha connect that purpose to adaptation, interference, and the opportunity for greater human potential.

3. A clear purpose strengthens leadership when it shapes how chiropractors communicate, practice, and lead others.

Dr. Monique Andrews shares why communication may be one of the biggest gaps holding chiropractic back, especially when doctors either overwhelm people with scientific jargon or oversimplify the message until it loses credibility. Drawing from her background in neuroscience, she explains how chiropractors can use evolving research on the brain, nervous system, and objective measures to translate complex ideas into language patients can understand and trust. The conversation looks at bridging the gap from pain to potential, measuring changes in practice, and giving doctors the frameworks they need to communicate the science without abandoning chiropractic principles. For Dr. Monique, the future of chiropractic is not simply about moving bones, but moving minds through better science, teaching, and communication.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1. Chiropractic science creates greater impact when doctors can communicate it clearly and credibly.

2. Moving from pain to potential requires meeting patients where they are while teaching them a broader chiropractic message.

3. Understanding and responsibly communicating evolving research is part of a chiropractor’s professional responsibility.

RESOURCES MENTIONED IN THIS EPISODE:

• Chiropractic Neuroscience - www.chiropracticneuroscience.com

• Dr. Monique Andrews - www.drmoniqueandrews.com

Dr. David Fletcher shares why he believes chiropractic is at a pivotal crossroads, with an opportunity to move the conversation beyond symptoms and toward nervous system function, adaptability, and lifetime performance. Drawing from 45 years in the profession and his work with Chiropractic Leadership Alliance, he identifies fear of rejection and a lack of clarity as barriers that can push chiropractors toward symptom-based messaging instead of confidently communicating the broader chiropractic story. The discussion connects certainty with objective assessment, scanning technology, communication, branding, and the need for a common foundation around vertebral subluxation while still allowing individual doctors to express chiropractic in their own way.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1. Clarity and certainty help chiropractors communicate beyond symptoms and toward nervous system function.

2. Fear of rejection can keep chiropractors from confidently communicating the broader chiropractic message.

3. Chiropractic can preserve individual expression while building greater alignment around vertebral subluxation.

Dr. Jack Bourla shares how an unexpected experience with chiropractic changed the direction of his life and eventually led him to serve as president of Sherman College of Chiropractic. He identifies one of the profession’s biggest challenges as a lack of understanding of what chiropractic actually is, both within the profession and among the public, and makes the case for returning to its foundational definition, principles, and focus on vertebral subluxation. The discussion examines chiropractic education, technique, professional alignment, and the responsibility of colleges to preserve the identity of the profession while preparing students to analyze and adjust with precision. For Jack, the future of chiropractic depends on protecting the purity of its purpose and serving others with kindness, conviction, and no expectation beyond giving the body the opportunity to function as it was designed.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1. Jack sees confusion about what chiropractic actually is as one of the profession’s biggest subluxations.

2. Protecting chiropractic’s identity starts with its principles, education, and focus on vertebral subluxation.

3. An unsubluxated profession serves others with a clear purpose, a giving heart, and greater unity.

RESOURCES MENTIONED IN THIS EPISODE:

• Dr. Jack Bourla - www.instagram.com/jackbourla_dc

• Sherman College of Chiropractic - www.sherman.edu

In this episode, Steve and Pacha take on the question of what actually makes a chiropractic technique “the best,” starting with the objective of the adjustment. They discuss pre- and post-checks, defining and measuring vertebral subluxation, differences between techniques, and whether certain approaches may be better suited for specific populations. The conversation also raises a larger problem: the lack of research on the incidence of subluxation and the need for colleges, researchers, and chiropractors to build stronger evidence around what the profession claims to address. Rather than declaring a winner, Steve and Pacha challenge chiropractors to keep asking better questions, measuring what they do, and continually examining whether their technique is accomplishing its intended objective.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1. The best technique starts with a clear objective for the chiropractic adjustment and a way to measure whether it was achieved.

2. Different techniques may serve different populations, but chiropractors should continually evaluate and improve how they address subluxation.

3. Stronger research on vertebral subluxation requires greater collaboration, funding, and responsibility across the profession.

FOLLOW US:

• Instagram - ⁠www.instagram.com/subluxation.squad⁠

• Facebook -  ⁠www.facebook.com/subluxation.squad⁠

In this episode, Steve and Pacha dig into the Chiropractic Manifesto, a starting point for defining what chiropractic stands for and creating a clearer message the profession can take to the public. They unpack the Big Idea, the relationship between subluxation, interference, health, and human potential, and why reaching more people requires chiropractors to first find common ground around the essence of chiropractic. Pacha frames the manifesto as an industry-wide brand strategy that individual practices can build their own identities on top of, while Steve raises the challenge of promoting chiropractic when the public may encounter very different versions of it from office to office. Before chiropractic can communicate its message in a few powerful words, they argue the profession first has to become clear about what that message actually is.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1. Chiropractic needs greater clarity around its purpose, beliefs, and core message before it can effectively reach the masses.

2. The Chiropractic Manifesto is designed as a shared foundation that individual practices can build their own brands upon.

3. Creating a stronger public message starts with defining the relationship between subluxation, interference, health, and human potential.

FOLLOW US:

• Instagram - ⁠www.instagram.com/subluxation.squad⁠

• Facebook -  ⁠www.facebook.com/subluxation.squad⁠

In this episode, Steve and Pacha dig into the biggest subluxations keeping chiropractors from thriving in practice and limiting the profession’s ability to reach more people. They identify gaps in chiropractic philosophy, communication, business systems, attraction, and professional identity, while examining why certainty in what chiropractic stands for has to come before effectively communicating it to the public. The discussion also gets into authenticity, the danger of becoming a “chiropractic chameleon,” and the importance of defining a clear brand promise without guaranteeing outcomes chiropractic cannot promise. For Steve and Pacha, removing these barriers starts with clarity about chiropractic’s purpose, then building the communication and systems that give more people the opportunity for greater health and human potential.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1. Clarity in chiropractic philosophy is the foundation for stronger communication, systems, and practice growth.

2. Chiropractors communicate more effectively when they lead with certainty and authenticity instead of copying someone else’s message.

3. Chiropractic cannot promise outcomes, but it can create an opportunity for greater health and human potential by addressing interference.

FOLLOW US:

• Instagram - ⁠www.instagram.com/subluxation.squad⁠

• Facebook -  ⁠www.facebook.com/subluxation.squad⁠